Browsing tag

Oatly

Why Impossible & Oatly Chose A ‘Gastronomy First’ Go-To-Market Strategy: 4 Things You Need To Know

6 Mins Read Impossible Foods and Oatly represent perhaps the most successful food techs in the alternative protein space, with their iconic branding recognised by even mainstream meat-eating consumers. So what’s in the secret sauce?  According to a new white paper published by the food startup innovation hub NX-Food, a subsidiary of multinational wholesale major Metro AG, the […]

Animal Free Dairy: E.U. Drops Plant-Based Censorship Proposal Under Amendment 171

3 Mins Read European lawmakers have dropped plans under Amendment 171 that campaigners say amounted to censorship over plant-based dairy products. Under the proposed law, plant-based dairy makers in the E.U. would have been prevented from being sold in cartons, explaining the climate impact of foods and presenting images of their own products. The E.U. has rejected the […]

Coca-Cola Launches ‘Simply Oat’ As Oat Milk Records Triple-Digit Sales Growth

3 Mins Read The Coca-Cola Company is expanding its plant-based portfolio with a new oat milk product launched under its Simply brand. The move comes as the entire oat milk category surges to become the second most popular plant-based dairy alternative within just years of its inception, and is now recording triple-digit sales growth.  Coca-Cola is entering the […]

Oatly: Starbucks To Offer Plant-Based Alternative At All Outlets Across India

2 Mins Read Global coffee chain Starbucks recently announced that it will be introducing Swedish food tech Oatly’s dairy milk alternative made from oats at all its outlets across India, in order to offer consumers more plant-based options. Oatly joins existing plant-based options which include soy and almond milk. India’s first Sustainability Venture Studio, White Lotus, is responsible for […]

Plant-Based Milk Giant Oatly Confidentially Files For U.S. IPO With Possible US$10 Billion Valuation

3 Mins Read Oatly, the Swedish food tech behind one of the most recognisable plant-based milk brands on the market, has just confidentially filed to go public. The Blackstone-backed company’s listing will take place once the U.S. Securities and Exchange Commission (SEC) completes its review process.  Malmo-headquartered Oatly has submitted plans for an initial public offering to regulators, […]

Dairy Farmers Ditch Cows To Make Oat Milk Delivered In Reusable Bottles

3 Mins Read Jay and Katja Wilde of Bradley Nook Farm in the U.K. have recently launched a new oat milk subscription service, ditching their traditional dairy farm operations to produce the ethical and sustainable plant-based alternative. Working with Refarm’d, a London-based startup that helps farmers transition into the plant-based dairy business, their fresh oat milk is now […]

‘Plant-Based Censorship’: Alt Dairy Players Petition E.U. To Challenge Restrictions

4 Mins Read Plant-based dairy giants Oatly and Upfield, alongside sustainable food nonprofit ProVeg International, have launched a joint petition to challenge new E.U. restrictions over the use of dairy-related labelling terms. The petition lodged against Amendment 171 says that the new rules amounts to “plant-based censorship”, making it more difficult for consumers to make informed decisions about […]

Oatly Could IPO This Year As Oat Milk Sees Triple-Digit Sales Growth

3 Mins Read Oatly, one of the most famous plant-based milk brands on the market backed by the likes of Oprah and controversial investment firm Blackstone, could be launching an IPO this year. The move to go public would come at a time when oat milk sales have surged to become the second most popular in the fast-growing […]

Asia Expansion: Oatly Launches In Singapore Where 1/3 Consumers Don’t Know About Plant-Based Milk

4 Mins Read Oatly, the world’s most famous oat milk brand, has recently landed in Singapore as part of its ambitions to grow its presence across Asia, a region where the dairy market is ripe for disruption. Now available across the city-state’s largest supermarket chains and e-commerce platforms, as well as all Starbucks locations island-wide, the Blackstone-backed plant-based […]

We Asked Oatly About The Blackstone Deal & Here’s What They Said

8 Mins Read Oatly is the world’s most famous oat milk brand to date and millions of plant-forward consumers are fans of their milks, yogurts, creams and ice cream products that are entirely made from plants. Even the biggest coffee chain in the world, Starbucks, has partnered with the brand in multiple countries to make sure customers get […]

Plant-Based Milk Maker Oatly Raises US$200M In Celeb-Studded Blackstone-Led Round At US$2 Bil Valuation

3 Mins Read Oatly, the Swedish plant-based oat milk maker, has just announced that it has drawn a US$200 million investment from Blackstone Growth, a group under multinational financial services giant Blackstone, and some of the biggest names in entertainment such as Oprah Winfrey, Natalie Portman, and Starbucks’ chief executive Howard Schultz. The news comes amid a wave […]

From Raising Chickens To Growing Mushrooms: Here’s How Livestock Farmers Can Make The Sustainable Leap

4 Mins Read Scientists and climate activists have called for an urgent transition to a more sustainable food system. The future food system envisioned is one without animal agriculture, the industry that drives as much as 18% of global greenhouse gas emissions, deforestation, water contamination and contributing towards antimicrobial resistance.  In an climate and pandemic-stricken age where environmental […]