Browsing tag

Pat brown

Plant-Based Kids: Impossible Foods Secures USDA Child Nutrition Label For K-12 Market Entry

4 Mins Read Impossible Foods has announced that it has secured Child Nutrition Labels (CN Labels) from the U.S. Department of Agriculture (USDA), the food crediting statements providing federal meal guidance to schools across the country. The addition of CN Labels to Impossible’s plant-based meat products represents a “milestone for entering the K-12 market” and makes the food […]

Impossible Foods Founder Says Cell-Based Is ‘Never Going To Be A Thing’, JUST CEO Counters With ‘North Of 15 Years’ Timeline

3 Mins Read At the recent Smart Kitchen Summit (SKS) held virtually this year and hosted by food tech news The Spoon, the founders of two of the world’s most recognisable alternative protein startups didn’t hold back in a showcase of their difference of opinions when it came to the future of cell-based meat. While Impossible Foods founder […]

Impossible Sausage Makes Its First International Debut At All Stores In Hong Kong

8 Mins Read During an invite-only virtual media conference featuring the company’s most senior executives attended by Green Queen, Impossible Foods has officially announced today (September 10) the launch of its Impossible Sausage Made From Plants in Hong Kong, marking the product’s first international debut outside of the United States. First exclusively available across over all Starbucks locations […]

Singapore: New Impossible Dishes Launched At Starbucks, MOS Burger & BreadTalk

3 Mins Read A line of new foodservice partnerships with Impossible Foods will see multiple dishes made with the famous “bleeding” plant-based meat rolled out across Singapore. From coffee giant Starbucks to fast food chain MOS Burger and bakery shop BreadTalk, residents of the Lion’s City can now enjoy new plant-based Impossible meat creations across nearly 200 in-store […]

INTERVIEW: GFI’s Bruce Friedrich On Working To End Industrial Animal Agriculture “Let’s Give Consumers What They Want”

16 Mins Read Bruce Friedrich, the executive director and co-founder of the Good Food Institute (GFI) is responsible for some of the most iconic plant-based startups that have disrupted the global understanding and perception of vegan meat. A former animal activist who has been at the helm of show-stopping animal welfare campaigns with PETA, Bruce is now at […]