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patrick brown

Impossible Foods Reportedly Preparing For IPO With US$10 Billion Valuation

3 Mins Read Plant-based food tech giant Impossible Foods is said to be in discussions for a public listing that could value the company at US$10 billion or more, according to an exclusive Reuters report. The listing is reportedly taking place within the next twelve months through a SPAC merger deal, a popular vehicle for a number of […]

Impossible Foods Tells Meat Lovers ‘We Are Meat’ In Mass-Market Campaign

3 Mins Read Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty is meat crafted from only plants is made for meat lovers. Debuted on Tuesday (April 6), the brand new “We Are Meat” commercial […]

Impossible Foods Slashes Retail Prices In Hong Kong By Over 20%

3 Mins Read Impossible Foods, the maker of the famous plant-based beef alternative, has announced that it is cutting retail prices in Hong Kong grocery stores by more than 20%. The move comes after it lowered prices in the U.S., which marked its third double-digit reduction from the food tech in less than a year, thanks to what […]

Impossible Foods Slashes Wholesale Prices By Double-Digits Globally To Target Mass Market Consumers

3 Mins Read Impossible Foods has announced that it is dropping wholesale prices in the U.S. and in international markets, in a move aimed squarely at competing with conventional animal meats and reaching mass consumers. As demand for plant-based foods continues to grow, enabling the Silicon Valley startup to reach new production records, prices are projected to continue […]