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plant based beef

Impossible Foods Tells Meat Lovers ‘We Are Meat’ In Mass-Market Campaign

3 Mins Read Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty is meat crafted from only plants is made for meat lovers. Debuted on Tuesday (April 6), the brand new “We Are Meat” commercial […]

Taco Bell Partners With Beyond Meat To Develop New Plant-Based Protein

3 Mins Read Taco Bell has revealed its new partnership with food tech giant Beyond Meat to “explore a new plant-based protein” that will be tested over the year. It marks the fast food chain’s first foray into plant-based meat within its U.S. operations, after its Yum China-owned franchise in mainland China began rolling out meatless menu options […]

Canadian Company Top Tier Foods To Launch Its Plant-Based Wagyu In Japan

4 Mins Read After developing the world’s first sticky quinoa designed specifically for the sushi industry, Canadian firm Top Tier Foods has now created a plant-based wagyu, which is slated to launch in Japan by the end of this year. While the verdict is still out on whether the vegan analogue of Japan’s most famous beef will appeal […]

Plant-Based Beef Market To Hit US$16 Billion By 2030

3 Mins Read The plant-based beef segment alone could grow to over US$16 billion by 2030, new research says, citing shifting consumer habits in younger generations and the flexitarian trend as the primary factors. It also highlights the rising awareness of livestock diseases as a major reason prompting mass consumers to turn to plant-based beef alternatives, with burger […]

Australia’s Fenn Foods To Launch Carbon-Neutral Plant-Based Veef

3 Mins Read Fenn Foods, an Australian plant-based meat brand, is set to launch its first carbon-neutral beef alternative before the end of this year. Its product, dubbed “veef”, aims to be the most delicious and sustainable plant-based meat product on the market. As consumers increasingly factor in the environment in their purchases, this could be the next […]

BREAKING: Impossible Foods Raises US$ 500 Million Series F, Looks To Reach Price Parity With Ground Beef

4 Mins Read Impossible Foods, famous for its “bleeding” heme iron-filled vegan burger patties, is seeking to make its plant-based offerings cheaper than conventional animal products. Amidst breaking the news that the Silicon Valley-based startup has raised a whopping USD 500 million Series F round late last week, the company also revealed that it will be introducing more […]

Unlimeat: Korean Plant-Based Beef Made From Upcycled Grains Launches In Hong Kong

3 Mins Read Unlimeat, a 100% plant-based beef product made from upcycled ingredients that would otherwise be thrown away, has just launched in Hong Kong. Made by South Korean food manufacturer Zikooin, the vegan beef alternative is made from overproduced grains that would be typically discarded due to cosmetic imperfections, which aims to tackle both the environmental impact […]