Browsing tag

plant based burger

World’s First Plant-Based Burger King Opens Doors As Flexitarianism Goes Mainstream

3 Mins Read The world’s first-ever meat-free Burger King outlet has opened doors in Cologne, Germany this week, amid surging mainstream demand for plant-based food as consumers adopt flexitarian eating habits for environmental, ethical and health reasons. The restaurant, open from June 7 to June 11, has teamed up with The Vegetarian Butcher to serve meatless Whoppers, vegan […]

Impossible Burger To Roll Out Across 300+ 7-Eleven Singapore Locations, Marking First Convenience Store Debut In Asia

4 Mins Read From May 26, the award-winning bleeding plant-based Impossible Deluxe Burger will make its convenience store debut in Asia at over 300 locations of 7-Eleven stores in Singapore as a ready-to-eat meal available under S$6 (approx. US$4.50). Working with leading Asian food and retail conglomerate the Dairy Farm Group, which manages 7-Eleven in Singapore, Hong Kong, […]

Plant-Based Kids: Impossible Foods Secures USDA Child Nutrition Label For K-12 Market Entry

4 Mins Read Impossible Foods has announced that it has secured Child Nutrition Labels (CN Labels) from the U.S. Department of Agriculture (USDA), the food crediting statements providing federal meal guidance to schools across the country. The addition of CN Labels to Impossible’s plant-based meat products represents a “milestone for entering the K-12 market” and makes the food […]

Burger King U.K. Launches 100% Vegan Royale & Plant-Based Whopper

3 Mins Read Fast food giant Burger King U.K. has launched a brand new chicken-free Vegan Royale burger and re-introduced the Plant-Based Whopper to its menus in the country. Teaming up with The Vegetarian Butcher to roll out the new items, Burger King says the move is part of its push to cater to its growing flexitarian and […]

Impossible Foods Signals Australia & New Zealand Market Entry Amid IPO Buzz

3 Mins Read Impossible Foods has is gearing up to enter Australia and New Zealand, posting a job advertisement for a regional role as the plant-based industry in these markets report a record year of sales. The much-anticipated introduction of its famous heme-filled patties in the fast-growing plant-based market in Australasia comes amid talks of its US$10 billion […]

Impossible Foods Reportedly Preparing For IPO With US$10 Billion Valuation

3 Mins Read Plant-based food tech giant Impossible Foods is said to be in discussions for a public listing that could value the company at US$10 billion or more, according to an exclusive Reuters report. The listing is reportedly taking place within the next twelve months through a SPAC merger deal, a popular vehicle for a number of […]

Impossible Foods Tells Meat Lovers ‘We Are Meat’ In Mass-Market Campaign

3 Mins Read Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty is meat crafted from only plants is made for meat lovers. Debuted on Tuesday (April 6), the brand new “We Are Meat” commercial […]

Burger King Canada To Launch Impossible Whopper Nationwide

3 Mins Read Burger King Canada has announced the launch of the Impossible Whopper across its chains nationwide, starting next month. Rolling out initially across outlets in Ontario, the fast food chain’s meat-free version of the iconic Whopper will be made using food tech giant Impossible Foods’ famous “bleeding” heme-filled patties made using only plants.  Burger King and […]

Plantega Vegan Fridges: Meet The Food Blogger Making Plant-Based Eating Accessible In Brooklyn

4 Mins Read In collaboration with other mission-driven food advocates, food blogger Erick Castro has launched ‘Plantega’, a company that installs vegan fridges in Brooklyn bodegsas in order to bring plant-based options to communities where there is a often a lack of healthy food choices. Plantega was founded by Minneapolis-based social change incubator EFFECT Partners, plant-based food blogger […]

Impossible Foods Slashes Retail Prices In Hong Kong By Over 20%

3 Mins Read Impossible Foods, the maker of the famous plant-based beef alternative, has announced that it is cutting retail prices in Hong Kong grocery stores by more than 20%. The move comes after it lowered prices in the U.S., which marked its third double-digit reduction from the food tech in less than a year, thanks to what […]

Burger King South Korea Launches Plant-Based Whopper With v2food

3 Mins Read Burger King Korea has added two new plant-based versions of its famous Whopper to its menu, partnering with Australian food tech v2food to swap out its conventional beef burgers for an animal-free soy-based patty. It will be available across all locations in South Korea, in a move aligned with the fast food franchise’s global push […]

Italy’s Flower Burger Is Now Serving Its Vegan Rainbow Burgers In The U.K.

3 Mins Read Flower Burger, the Italian plant-based chain famous for its rainbow coloured burgers, has entered the U.K. market for the first time, opening up a branch in the heart of London. The restaurant will serve the chain’s iconic colourful burgers, as well as sides and desserts that are all 100% vegan and made with natural plant-based […]