plant based consumer trend

Cargill CEO David MacLennan: Plant-Based To Be ‘10% Of The Market’ & Will Cannibalise Meat Business

3 Mins Read David MacLennan, the chief executive officer of agribusiness giant Cargill, the world’s third-largest meat producer globally, said that the plant-based protein industry will eat into the market share of animal-based products in a few years as the alternative protein sector rapidly expands. U.S.-based agri-giant Cargill, which regularly makes headlines for environmental and social missteps including food […]

Jun 11, 2021 Read more

Quarter Of Brits Reduced Animal-Based Foods Since Covid-19, Survey Finds

4 Mins Read People in the U.K. are dramatically reducing their animal-based food intake since the pandemic, a new survey has found. The poll, focused on changing consumer habits in the country, revealed that as many as one in four Brits have already cut back on some form of animal products since the first lockdown, with the main […]

May 25, 2021 Read more

10 Vegan Food Trends Taking Over TikTok, From Dairy-Free Cheese to Plant-Based Chicken

4 Mins Read There’s been an enormous surge in interest around plant-based eating in recent years, and social media trends can be a huge tell-tale for consumer demand. Google Trends, for instance, recorded an all-time high for vegan search terms in 2020, doubling the level logged just five years ago. While Google is still the leading global search […]

May 03, 2021 Read more

Gen Z Spends More On Food Than Anything Else & Prioritise Conscious Brands, Survey Finds

3 Mins Read Generation Z, the group of teenagers and young adults born between 1997 to 2012, are spending more on food than any other product category and prefer value-led brands that care about social and environmental issues. These results, revealed in the latest semi-annual U.S. survey, also found that thrifting and secondhand purchases have become “second nature” […]

May 01, 2021 Read more

ADM Opens Plant-Based Innovation Lab In Singapore To Meet ‘Rapidly Growing’ Asia Demand

4 Mins Read American multinational food giant ADM has just opened a new plant-based innovation lab in Singapore, as the firm pivots to ramp up alternative protein development and production in response to “rapidly growing consumer demand” across the Asia-Pacific. The Biopolis research hub will feature a wide range of R&D capabilities, from beverages and other dairy alternative […]

Apr 26, 2021 Read more

This New HEALabel App Is Making Conscious Consumerism Easy

4 Mins Read Most of us want to be conscious consumers, but it’s a pretty difficult task in practice. From the thousands of products available, whether it be food or beauty and skincare, it takes time and effort to properly research and decipher those that have the smallest impact on the planet, animals and people. This was what […]

Apr 15, 2021 Read more

Deliveroo Hong Kong Records 160% Increase In Plant-Based Food Orders

3 Mins Read Food delivery giant Deliveroo has reported surging demand for plant-based food in Hong Kong, with vegan and vegetarian orders growing by 160% over a 12-month period in its latest figures. In response, partner restaurants have been ramping up their vegan offerings, with the number of available options increasing triple-digits to reach more than 1,000 and […]

Apr 08, 2021 Read more

85% Of Global Veganuary Participants Plan To Make Plant-Forward Diet Permanent

4 Mins Read More than 8 in 10 people who joined the Veganuary pledge for the first month of 2021 plan on making their newfound plant-forward diets a long-term habit. The findings, revealed in the annual survey released last month, also showed record-breaking levels of participation this year, spanning 582,000 people across 209 countries and regions globally, with […]

Apr 08, 2021 Read more

U.S. Plant-Based Retail Sales Top US$7 Billion As Mainstream Consumers Shift, New Data Shows

5 Mins Read Plant-based food retail sales in the U.S. grew double-digits to reach US$7 billion in 2020, outpacing sales of its animal counterparts for the third year in a row, according to new data. The statistics, released by the Plant Based Foods Association (PBFA) and the Good Food Institute (GFI), also showed that much of the increase […]

Apr 07, 2021 Read more

42% Of Global Consumers Are Flexitarians & Driving Mainstream Plant-Based Shift, New Report Says

4 Mins Read The rise of vegan and vegetarian food around the world is being driven by the surge in flexitarianism all over the world, a new report highlights. With more than two-fifths of global consumers actively reducing their meat consumption, many of them Gen Zs, researchers expect large food conglomerates and smaller brands alike to continue to […]

Apr 02, 2021 Read more

Consumers Across The Globe Are Willing To Change Their Behaviour To Become Healthier & Sustainable, New Survey Shows

4 Mins Read The results of a a newly released global consumer insights survey suggests that consumers are willing to change their lifestyles with ‘one’s wellbeing’ considered as the top area of interest for consumers in all markets, irrespective of age and demographic. The survey, conducted by global market research firm GlobeScan across 27 markets, shows that people want to take […]

Mar 25, 2021 Read more

Interview: Quinoa Marketing’s Emmanuel Besserve ‘LatAm Vegan Businesses Will See Demand Rising Aggressively This Year’

5 Mins Read Frenchman Emmanuel Besserve been living in Panama for the past 13 years. He is the co-founder of Oops Vegan, an educational vegan blog and online community, and Quinoa Marketing, a marketing agency for plant-based and sustainable businesses. Given his Latin American expertise, we knew he was the person to speak to about the rise of […]

Mar 05, 2021 Read more

Big Food Giants Lost Out To Small Brands In 2020, New Research Shows

3 Mins Read Big food players have lost market share to smaller brands over 2020, finds a new report released by global data and market analytics company IRI. The ongoing consumer transition prompted a collective loss of more than US$12 billion in sales for large food manufacturers in the U.S., while smaller firms in the country managed to […]

Feb 11, 2021 Read more

Vegan Doctors Debut Online Healthcare Service With Focus On Plant-Based Diets

5 Mins Read Recently, vegan doctors from the UK launched an online lifestyle medicine service based on plant-based nutrition that will offer patients access to nutritionists and registered dietitians along with helping them transition to a sustainable and healthier lifestyle. Vegan medical doctors Shireen Kassam and Laura Freeman recently launched a healthcare service, Plant Based Health Online (PBHO), […]

Feb 05, 2021 Read more

6.5 Million Britons To Go Meatless As Public Support For Factory Farm Ban Reaches All-Time High

3 Mins Read New survey data in the U.K. shows that a record number of people are now planning to switch to a meat-free diet in 2021, driven by rising concerns about health and sustainability. Research also shows that support amongst the British public to ban factory farms has increased to new heights, as the coronavirus pandemic continues […]

Jan 13, 2021 Read more

Say (Vegan) Cheese: 7 Stats Proving Plant-Based Alternatives Are Set To Disrupt Dairy

4 Mins Read While the plant-based meat market tends to get all the attention, as more consumers begin shifting towards plant-based and flexitarian diets, we’re set to see the rise of vegan cheese and dairy. Already seeing a major boost in sales in the wake of the coronavirus pandemic, the latest data shows that we’re likely to see […]

Dec 23, 2020 Read more

Gen Zs & Millennials Are Leading Alternative Protein Consumption, Data Shows

3 Mins Read New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings confirm the major shift in consumer trends led by the younger generation of shoppers, who are poised to […]

Dec 03, 2020 Read more

Meatless, Alcohol-Free & Flight-Shaming ‘Zillennials’ Will Take Over The World, Report Says

3 Mins Read Gen Zs or “Zillennials” are on track to overtake the famous millennial cohort and are set to transform the way business and investing is done with their flight-shaming, plant-based and zero-alcohol habits. Analysts in a new Bank of America research report say that investors and companies should take note of these emerging trends, or risk […]

Nov 25, 2020 Read more

Europe: Over 20% Now Flexitarian & Number Of Vegans Doubles, According To New Study

3 Mins Read Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake. Conducted by Berlin-based plant-based supermarket chain Veganz, the new research examined the changing attitudes of over 2,600 shoppers […]

Nov 09, 2020 Read more

abillionveg Report: 4 Key Facts About The Global Rise Of Conscious Consumerism

3 Mins Read It’s become pretty clear that consumer preferences have changed drastically over the past few years alone. We at Green Queen have highlighted before how millennials and Gen Zs are at the forefront of the movement. But we could be entering a brand new era of conscious consumerism, with this trend taking over the mainstream. A […]

Oct 23, 2020 Read more

Q&A w/ FMCG Gurus: Plant Based Consumer Attitudes in 2020

4 Mins Read In the past couple of years, plant-based foods have become more popular amongst the masses. This is being driven by consumers changing their diets to lead healthier and more sustainable lifestyles and associating plant-based ingredients with being natural and having an array of health benefits. With most of the world in some form of lockdown […]

Aug 20, 2020 Read more