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plant based food tech china

Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth

3 Mins Read Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January this year, also announced a rebranding of its Chinese name to 植物家, meaning “plant-based pioneer”.  Hero Protein has […]

Shanghai Startup YouKuai Closes US$7.3M Series A To Expand Zrou Plant-Based Pork Brand

3 Mins Read YouKuai Group International, the Chinese plant-based company behind the pork analogue Zrou, has announced today the close of a US$7.3 million Series A funding round led by Singaporean investment firm TRIREC. Proceeds from the fundraise will go towards expanding partnerships with foodservice players across China to bolster Zrou’s “loyal fanbase” as the alternative proteins continue […]

Dao Foods & New Crop Capital Partner Announce New China Plant-Based Incubator

3 Mins Read Dao Foods, a cross-border impact investment venture helping bring sustainable protein to China has recently partnered with early stage venture capital fund New Crop Capital to launch a new incubator project for plant-based startups. The incubator is now calling for entrepreneurs to apply for the program, which will offer financial support, mentorship opportunities and development […]

Chinese Food Tech Starfield Attracts Funding From New Crop Capital & Dao Foods

3 Mins Read Starfield Food and Science Technology Limited, a Chinese startup developing alternative proteins has recently announced completion of an angel funding round from early stage food tech investment firm New Crop Capital and China-focused impact investor Dao Foods International. Starfield is considered the only “2.0” alternative meat venture that operates its own R&D and manufacturing facility, […]