Browsing tag

plant based meat china

Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth

3 Mins Read Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January this year, also announced a rebranding of its Chinese name to 植物家, meaning “plant-based pioneer”.  Hero Protein has […]

The Vegetarian Butcher Launches Plant-Based Meat Products For Foodservice In China

4 Mins Read The Vegetarian Butcher has rolled out six new plant-based meat alternative products for foodservice businesses in China, after the brand landed in the country for the first time in December. The new products will be available for chefs across the country to “get cooking with our new meat” as flexitarianism and plant-based eating becomes increasingly […]

China Establishes Its First Voluntary Standard For Plant-Based Meat Products

4 Mins Read An industry group in China has established a voluntary standard for plant-based meat products, marking a first for the country. Issued by the government-affiliated Chinese Institute of Food Science and Technology (CIFST), the standard outlines definitions and guidelines regarding labelling, packaging and storage of plant-based meats in yet another step forward for the growth and […]

Beyond Meat: Plant-Based Meat Giant Opens First-Ever Foreign Production Facility In China

3 Mins Read Food tech giant Beyond Meat recently opened a production facility in China located in the Jiaxing Economic & Technological Development Zone (JXEDZ) near Shanghai in an effort to increase production of its plant-based meat products, especially Beyond Pork, and focus on improving costs and bringing sustainability into its operations. Back in September of last year, California-headquartered […]

Venture Studio Green Planet Foods Launches To Bring ‘Affordable Wellness’ To Mainland China

3 Mins Read Green Planet Foods, a Singapore-based venture studio focused on plant-based food and advanced farming technologies, has just launched its venture studio. It will act as both a product innovator and an incubator that invests in solutions that will promote “affordable wellness” for the mainland Chinese market.  On Monday (September 21), Green Planet Foods officially debuted […]

Cargill Launches AltProtein Meat-Free Brand PlantEver For Chinese Consumers

2 Mins Read Following its partnership with fast food giant KFC to launch chicken-free plant-based nuggets in China earlier this year, Cargill will now be debuting its own consumer facing plant-based meat brand. Called PlantEver, the new brand will offer Chinese consumers a range of plant-based alternatives, with its first two products slated to launch this July.  Controversial […]

Beyond Meat Now Sold At Metro China Supermarket Chain

3 Mins Read After entering consumer retail in China earlier this month, Beyond Meat will now sell its plant-based burger patties at select Metro China supermarket locations in Shanghai starting today. It marks the El Segundo, California-based food tech’s continued expansion into the Chinese market as consumers in the region continue to shift towards vegan meat alternatives amid […]

Beyond Meat Launches Retail Products In Mainland China In Collaboration With Alibaba Group

3 Mins Read Beyond Meat, the El Segundo, California-based food tech at the forefront of the plant-based industry, has just entered consumer retail in mainland China. Following its recent high-profile foodservice partnerships with Starbucks China and fast food operator Yum China, the food tech will now be collaborating with Alibaba Group’s retail platform Freshippo to roll out Beyond […]

Beyond Meat CEO: “We Will Establish Production Footprint In China By End 2020”

3 Mins Read Beyond Meat, the meat alternative food tech company that recently announced a 141% year-on-year revenue growth in its latest first-quarter earnings report shortly after celebrating its one year anniversary of going public, is getting ready for localised production. In the earnings release in which CEO Ethan Brown revealed its trajectory going forward, the company also […]

US Plant-Based FoodTech Giants Impossible & Beyond Look To Conquer China

5 Mins Read It’s the perfect storm of market factors for a China protein revolution- a pork shortage crisis spurred on by the African Swine Fever epidemic, a trade war that has driven up meat prices, a younger generation motivated by environmental and health incentives and a growing demand for quality protein- and Silicon Valley #foodtech mainstays Impossible […]

Impossible Burger Lands In Mainland China, Impossible Pork On Its Way

5 Mins Read The Impossible Burger by Silicon Valley startup Impossible Foods has just made its formal launch in mainland China this week at Shanghai’s China International Import Exposition. Throughout the expo event from 5th November – 10th November, Impossible Foods will be serving almost 50,000 samples of its plant-based burgers to visitors. What with the sheer size […]