Browsing tag

plant based sales soar

Meat-Turned-Vegan Brand Noble Jerky Records 70% Revenue Surge Amid Covid-19

3 Mins Read Noble Jerky, a former meat brand that turned vegan three years ago, has seen its revenue increase by 70% over the pandemic-stricken year as consumers increasingly shift towards plant-based alternatives. The company decided to ditch meat entirely from its business model after recognising that “sustainable agriculture was not feasible when raising animals for food production”.  […]