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plant based trend conscious consumer

This New HEALabel App Is Making Conscious Consumerism Easy

4 Mins Read Most of us want to be conscious consumers, but it’s a pretty difficult task in practice. From the thousands of products available, whether it be food or beauty and skincare, it takes time and effort to properly research and decipher those that have the smallest impact on the planet, animals and people. This was what […]

Deliveroo Hong Kong Records 160% Increase In Plant-Based Food Orders

3 Mins Read Food delivery giant Deliveroo has reported surging demand for plant-based food in Hong Kong, with vegan and vegetarian orders growing by 160% over a 12-month period in its latest figures. In response, partner restaurants have been ramping up their vegan offerings, with the number of available options increasing triple-digits to reach more than 1,000 and […]

85% Of Global Veganuary Participants Plan To Make Plant-Forward Diet Permanent

4 Mins Read More than 8 in 10 people who joined the Veganuary pledge for the first month of 2021 plan on making their newfound plant-forward diets a long-term habit. The findings, revealed in the annual survey released last month, also showed record-breaking levels of participation this year, spanning 582,000 people across 209 countries and regions globally, with […]

Consumers Across The Globe Are Willing To Change Their Behaviour To Become Healthier & Sustainable, New Survey Shows

4 Mins Read The results of a a newly released global consumer insights survey suggests that consumers are willing to change their lifestyles with ‘one’s wellbeing’ considered as the top area of interest for consumers in all markets, irrespective of age and demographic. The survey, conducted by global market research firm GlobeScan across 27 markets, shows that people want to take […]

Consumer Behaviour Deep Dive: Who Is Buying Plant-Based Meat & Why?

7 Mins Read Sales of plant-based meat alternatives have skyrocketed over the past year, as consumers turn their attention to health, nutrition, sustainability and food provenance more than ever before. But who exactly is driving the growth of plant-based meat, and what reasons are most critical in pushing consumers to turn to alternative proteins? Plus, why are these […]

Interview: Quinoa Marketing’s Emmanuel Besserve ‘LatAm Vegan Businesses Will See Demand Rising Aggressively This Year’

5 Mins Read Frenchman Emmanuel Besserve been living in Panama for the past 13 years. He is the co-founder of Oops Vegan, an educational vegan blog and online community, and Quinoa Marketing, a marketing agency for plant-based and sustainable businesses. Given his Latin American expertise, we knew he was the person to speak to about the rise of […]

Big Food Giants Lost Out To Small Brands In 2020, New Research Shows

3 Mins Read Big food players have lost market share to smaller brands over 2020, finds a new report released by global data and market analytics company IRI. The ongoing consumer transition prompted a collective loss of more than US$12 billion in sales for large food manufacturers in the U.S., while smaller firms in the country managed to […]

McPlant Launch: McDonald’s Trials Beyond Burger Patty In Sweden & Denmark

3 Mins Read McDonald’s Corp, the world’s biggest fast-food QSR chain, is now selling the McPlant burger, which features a Beyond Meat-made plant-based patty, in Sweden and Denmark in order to test response in the two markets, as reported by Bloomberg. The QSR leader says it will roll out the meat alternative burger in other markets soon as […]

Gen Zs & Millennials Are Leading Alternative Protein Consumption, Data Shows

3 Mins Read New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings confirm the major shift in consumer trends led by the younger generation of shoppers, who are poised to […]

Europe: Over 20% Now Flexitarian & Number Of Vegans Doubles, According To New Study

3 Mins Read Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake. Conducted by Berlin-based plant-based supermarket chain Veganz, the new research examined the changing attitudes of over 2,600 shoppers […]