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4 Mins Read There’s been an enormous surge in interest around plant-based eating in recent years, and social media trends can be a huge tell-tale for consumer demand. Google Trends, for instance, recorded an all-time high for vegan search terms in 2020, doubling the level logged just five years ago. While Google is still the leading global search […]
3 Mins Read Generation Z, the group of teenagers and young adults born between 1997 to 2012, are spending more on food than any other product category and prefer value-led brands that care about social and environmental issues. These results, revealed in the latest semi-annual U.S. survey, also found that thrifting and secondhand purchases have become “second nature” […]
4 Mins Read Most of us want to be conscious consumers, but it’s a pretty difficult task in practice. From the thousands of products available, whether it be food or beauty and skincare, it takes time and effort to properly research and decipher those that have the smallest impact on the planet, animals and people. This was what […]
3 Mins Read Food delivery giant Deliveroo has reported surging demand for plant-based food in Hong Kong, with vegan and vegetarian orders growing by 160% over a 12-month period in its latest figures. In response, partner restaurants have been ramping up their vegan offerings, with the number of available options increasing triple-digits to reach more than 1,000 and […]
4 Mins Read More than 8 in 10 people who joined the Veganuary pledge for the first month of 2021 plan on making their newfound plant-forward diets a long-term habit. The findings, revealed in the annual survey released last month, also showed record-breaking levels of participation this year, spanning 582,000 people across 209 countries and regions globally, with […]
5 Mins Read Plant-based food retail sales in the U.S. grew double-digits to reach US$7 billion in 2020, outpacing sales of its animal counterparts for the third year in a row, according to new data. The statistics, released by the Plant Based Foods Association (PBFA) and the Good Food Institute (GFI), also showed that much of the increase […]
4 Mins Read The rise of vegan and vegetarian food around the world is being driven by the surge in flexitarianism all over the world, a new report highlights. With more than two-fifths of global consumers actively reducing their meat consumption, many of them Gen Zs, researchers expect large food conglomerates and smaller brands alike to continue to […]
4 Mins Read The results of a a newly released global consumer insights survey suggests that consumers are willing to change their lifestyles with ‘one’s wellbeing’ considered as the top area of interest for consumers in all markets, irrespective of age and demographic. The survey, conducted by global market research firm GlobeScan across 27 markets, shows that people want to take […]
7 Mins Read Sales of plant-based meat alternatives have skyrocketed over the past year, as consumers turn their attention to health, nutrition, sustainability and food provenance more than ever before. But who exactly is driving the growth of plant-based meat, and what reasons are most critical in pushing consumers to turn to alternative proteins? Plus, why are these […]
5 Mins Read Frenchman Emmanuel Besserve been living in Panama for the past 13 years. He is the co-founder of Oops Vegan, an educational vegan blog and online community, and Quinoa Marketing, a marketing agency for plant-based and sustainable businesses. Given his Latin American expertise, we knew he was the person to speak to about the rise of […]
3 Mins Read A women-owned vegan restaurant in the U.S. state of West Virginia has been named the top place to eat this year, according to a new ranking compiled by the review platform Yelp. Among some of the dishes served at Kelley Farm Kitchen are Instagram-worthy stacked plant-based burgers, colourful creamy ramen bowls, jackfruit tuna melts and […]
3 Mins Read Big food players have lost market share to smaller brands over 2020, finds a new report released by global data and market analytics company IRI. The ongoing consumer transition prompted a collective loss of more than US$12 billion in sales for large food manufacturers in the U.S., while smaller firms in the country managed to […]
3 Mins Read McDonald’s Corp, the world’s biggest fast-food QSR chain, is now selling the McPlant burger, which features a Beyond Meat-made plant-based patty, in Sweden and Denmark in order to test response in the two markets, as reported by Bloomberg. The QSR leader says it will roll out the meat alternative burger in other markets soon as […]
3 Mins Read New survey data in the U.K. shows that a record number of people are now planning to switch to a meat-free diet in 2021, driven by rising concerns about health and sustainability. Research also shows that support amongst the British public to ban factory farms has increased to new heights, as the coronavirus pandemic continues […]
4 Mins Read While the plant-based meat market tends to get all the attention, as more consumers begin shifting towards plant-based and flexitarian diets, we’re set to see the rise of vegan cheese and dairy. Already seeing a major boost in sales in the wake of the coronavirus pandemic, the latest data shows that we’re likely to see […]
3 Mins Read New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings confirm the major shift in consumer trends led by the younger generation of shoppers, who are poised to […]
3 Mins Read Gen Zs or “Zillennials” are on track to overtake the famous millennial cohort and are set to transform the way business and investing is done with their flight-shaming, plant-based and zero-alcohol habits. Analysts in a new Bank of America research report say that investors and companies should take note of these emerging trends, or risk […]
3 Mins Read Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake. Conducted by Berlin-based plant-based supermarket chain Veganz, the new research examined the changing attitudes of over 2,600 shoppers […]
3 Mins Read It’s become pretty clear that consumer preferences have changed drastically over the past few years alone. We at Green Queen have highlighted before how millennials and Gen Zs are at the forefront of the movement. But we could be entering a brand new era of conscious consumerism, with this trend taking over the mainstream. A […]