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proveg international

Animal Free Dairy: E.U. Drops Plant-Based Censorship Proposal Under Amendment 171

3 Mins Read European lawmakers have dropped plans under Amendment 171 that campaigners say amounted to censorship over plant-based dairy products. Under the proposed law, plant-based dairy makers in the E.U. would have been prevented from being sold in cartons, explaining the climate impact of foods and presenting images of their own products. The E.U. has rejected the […]

Study: European Plant-Based Industry Grows 49%, Propelled By Record Demand

4 Mins Read The European plant-based food industry has grown by 49% within the last two years, driven by record high levels of demand across the region, a new study finds. The research, which represents the most accurate overview of plant-based consumer habits in Europe to date, also highlighted plant-based milk as the fastest-growing category in the majority […]

ProVeg International & Veg Capital Team Up To Accelerate Food Tech Funding

3 Mins Read ProVeg International and Veg Capital have partnered up to invest in food techs who are developing alternative proteins and sustainable food solutions. Together, the two organisations have already invested in two ProVeg Incubator alumni firms, and have announced yet another funding package to plant-based desserts startup Zveetz.  Sustainable food nonprofit ProVeg International and venture capital […]

‘Plant-Based Censorship’: Alt Dairy Players Petition E.U. To Challenge Restrictions

4 Mins Read Plant-based dairy giants Oatly and Upfield, alongside sustainable food nonprofit ProVeg International, have launched a joint petition to challenge new E.U. restrictions over the use of dairy-related labelling terms. The petition lodged against Amendment 171 says that the new rules amounts to “plant-based censorship”, making it more difficult for consumers to make informed decisions about […]

Hooked Foods Raises US$600K To Fuel Plant-Based Tuna Launch Across Sweden

3 Mins Read Hooked Foods, the Swedish food tech behind the world’s first plant-based shredded salmon, has announced that it has raised SEK 5 million (US$600,000) in funding ahead of its nationwide launch of Toona, their vegan-friendly tuna product. Rolling out in restaurants across Sweden in Spring 2021, the startup revealed it also has long-term plans to bring […]

Swedish Food Tech Startup Creates World’s First Plant-Based Shredded Salmon

4 Mins Read Hooked, a Swedish plant-based food tech, is creating the world’s first vegan shredded salmon product. As the most consumed seafood protein in Europe, the startup has set its sights on disrupting the continent’s food system with its cruelty-free, toxin-free, healthy and sustainable alternative. In the future, Hooked wants to develop plant-based calamari and shrimp.  Founded […]