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serena williams

Serena Williams and Jake Gyllenhaal Star In JUST Egg Advertising Campaign

4 Mins Read Eat Just’s JUST Egg has attracted a number of celebrity investors. Now, two of the most prominent, Serena Williams and Jake Gyllenhaal, are starring in satire-rich advertising campaigns to promote the health benefits and taste of the product they have backed. The tennis legend and actor poke fun at celebrity culture in their respective adverts, […]

Serena Williams Backs Social Impact E-Commerce Solution Startup ShoppingGives

3 Mins Read Chicago-based startup ShoppingGives, a social impact e-commerce platform, has announced that it has received investment from Serena Ventures, the venture capital firm launched by tennis champion Serena Williams. Described as a platform that seeks to “democratise cause-marketing”, ShoppingGives makes it possible for retailers to offer their customers to search among more than 1.5 million nonprofits […]