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Shanghai vegan

Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth

3 Mins Read Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January this year, also announced a rebranding of its Chinese name to 植物家, meaning “plant-based pioneer”.  Hero Protein has […]

Plant-Based JUST Egg Launches Soon In China, Continues Work on Cell-Cultured Chicken Nugget

2 Mins Read Silicon Valley foodtech startup, JUST, has announced plans to roll out their innovative vegan egg product in mainland China through a multi-channel approach in the coming months. JUST Egg, made from mung beans and free of antibiotics and cholesterol, will make its way onto retail shelves, e-commerce and foodservice. Specialty supermarket retailers City Super, Alibaba-owned […]