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value-led brands

Gen Zs & Millennials Are Leading Alternative Protein Consumption, Data Shows

3 Mins Read New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings confirm the major shift in consumer trends led by the younger generation of shoppers, who are poised to […]

5 Ways Conscious Consumption Is Driving The Resale Fashion Boom

3 Mins Read Sustainability is a hot topic in fashion right now, as the industry grapples with its reputation as one of the most polluting in the world. Consumers, in search for more eco-friendly ways to shop, are looking for alternatives that leave behind a lighter footprint – and this is driving the growth of resale fashion, which […]

Values Matter: 57% Of Consumers Want Brands To Stand Up For The Planet

3 Mins Read In the wake of the ongoing coronavirus crisis and the social justice movement, consumers are looking for brands that publicly stand for causes that are important to them, a new study finds. The top three issues that consumers want brands to take a stand on are health, the environment and social equality. Analysts say that […]