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value-led brands

Offset Your Groceries: GreenChoice Is Making Sustainable Shopping Easy At Walmart & Target

4 Mins Read As a conscious consumer, scanning through thousands of products at supermarket chains can be a time-consuming and overwhelming task. But now, mobile app turned online marketplace GreenChoice is telling the frustrated sustainable shopper “we hear you” and is simplifying the entire process. Through the platform, users can easily sort through items by dietary filters, view […]

This New HEALabel App Is Making Conscious Consumerism Easy

4 Mins Read Most of us want to be conscious consumers, but it’s a pretty difficult task in practice. From the thousands of products available, whether it be food or beauty and skincare, it takes time and effort to properly research and decipher those that have the smallest impact on the planet, animals and people. This was what […]

Gen Zs & Millennials Are Leading Alternative Protein Consumption, Data Shows

3 Mins Read New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings confirm the major shift in consumer trends led by the younger generation of shoppers, who are poised to […]

5 Ways Conscious Consumption Is Driving The Resale Fashion Boom

3 Mins Read Sustainability is a hot topic in fashion right now, as the industry grapples with its reputation as one of the most polluting in the world. Consumers, in search for more eco-friendly ways to shop, are looking for alternatives that leave behind a lighter footprint – and this is driving the growth of resale fashion, which […]

Values Matter: 57% Of Consumers Want Brands To Stand Up For The Planet

3 Mins Read In the wake of the ongoing coronavirus crisis and the social justice movement, consumers are looking for brands that publicly stand for causes that are important to them, a new study finds. The top three issues that consumers want brands to take a stand on are health, the environment and social equality. Analysts say that […]