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vegan meat china

Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth

3 Mins Read Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January this year, also announced a rebranding of its Chinese name to 植物家, meaning “plant-based pioneer”.  Hero Protein has […]

The Vegetarian Butcher Launches Plant-Based Meat Products For Foodservice In China

4 Mins Read The Vegetarian Butcher has rolled out six new plant-based meat alternative products for foodservice businesses in China, after the brand landed in the country for the first time in December. The new products will be available for chefs across the country to “get cooking with our new meat” as flexitarianism and plant-based eating becomes increasingly […]

China Food Tech Zhenmeat To Launch Vegan Crayfish & Pork Tenderloin

3 Mins Read Chinese homegrown food tech Zhenmeat has recently revealed two new products – plant-based pork tenderloin and crayfish – which will be available in domestic restaurant chains. The latest additions to the startup’s original line up, which included vegan sausages, mooncakes and meatballs, are designed specifically to suit Chinese cuisines and appetites.  Zhenmeat, dubbed “China’s Impossible […]

China Impossible Foods’ Rival Zhenmeat Seeks US$2M Funding For Major Growth

4 Mins Read Beijing-based plant-based meat startup Zhenmeat is now seeking US$ 2 million in funding from global investors in order to capture the growing demand for plant-based meat alternatives in China. This follows the latest news from Silicon Valley-based Impossible Foods, who debuted two new plant-based pork products at CES in Vegas earlier this month in a […]

African Swine Fever Predicted To Wipe Out 1/4 Global Pig Population

3 Mins Read According to intergovernmental agency World Organisation for Animal Health, the spread of the African swine fever (ASF) epidemic will wipe out a quarter of the world’s pig population. Since last year, Asia has experienced mass escalation of ASF, with the world’s largest pig producer – China – bearing the brunt of the deaths while the […]