Browsing tag

vegan meat sales

Meat-Turned-Vegan Brand Noble Jerky Records 70% Revenue Surge Amid Covid-19

3 Mins Read Noble Jerky, a former meat brand that turned vegan three years ago, has seen its revenue increase by 70% over the pandemic-stricken year as consumers increasingly shift towards plant-based alternatives. The company decided to ditch meat entirely from its business model after recognising that “sustainable agriculture was not feasible when raising animals for food production”.  […]

Supermarket Shelf: Plant-Based Meat Sales 23% Higher When Placed Next To Meat

3 Mins Read A new study by U.S. supermarket chain Kroger and trade association Plant Based Foods Association (PBFA) has found that plant-based meat sales increased by 23% when those items were sold in the meat department. The research, which shows that consumers now expect plant-based meat to be placed in the conventional meat section, proves that the […]

Consumers Turn To Vegan Meat Amid Coronavirus With Sales Soaring By 280%

3 Mins Read The coronavirus, which is believed to be linked to a live wild animal and seafood market in Wuhan, has renewed global attention on the public health dangers of meat consumption. A new report by market data firm Nielsen shows that consumer habits are responding to these concerns, with plant-based meat sales skyrocketing by 280% and […]