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vegan startup china

Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth

3 Mins Read Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January this year, also announced a rebranding of its Chinese name to 植物家, meaning “plant-based pioneer”.  Hero Protein has […]

Food Industry Giants Seeking To Work With Food Tech Startups In China

3 Mins Read Chinese food tech venture capital firm Bits x Bites has launched a new platform that will link up food industry giants with emerging startups working on future food solutions for the Chinese market. Dubbed the China Food Tech Hub, the platform will welcome big names such as Coca-Cola, General Mills and Danone, all of whom […]