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Vegan Chicken Brand VFC: Why We Banned The Term ‘Plant-Based’ In Our Marketing

5 Mins Read VFC, the vegan chicken brand co-founded by Veganuary’s Matthew Glover and chef Adam Lyons, doesn’t ever use the term “plant-based”. This is in stark contrast to the marketing approach of many alt-protein brands across the globe, which have done the opposite and favoured “plant-based” while shunning the word “vegan”. We wanted to know more about […]