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Alt Protein

Nearly 40% of Chinese Consumers Are Eating Less Meat, Survey Finds

Green Queen Team Nov 22, 2022
A new survey finds nearly 40 percent of Chinese consumers are reducing their meat consumption—a move driven by health benefits, taste, ethics, and a 'cool factor.' The new research, led by Good Growth, finds that more than half (60…
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Alt Protein

Beyond Meat Hones In On Chinese Consumers With New Pork Sauces Launch

Amy Buxton Jun 7, 2022
Beyond Meat has announced it has moved into a new-to-it product category. It has launched two Beyond Pork sauces, to gain traction in the meal prep sector. Classic Bolognese and Savory Black Pepper are confirmed and are now available…
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Consumer Trends & Insights

Sustainability in China: What Do Chinese Consumers Really Think About It?

Sally Ho Oct 28, 2021
A new report on sustainability in China explores how consumers in the country perceive sustainability and what drives eco-purchases.
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Health

Nearly Half of Chinese Consumers Want to Shop Healthier. But Are the Prices Too High?

Tanuvi Joe Jul 8, 2021
Nearly half of China's consumers want to shop healthier but price and information access are proving to be barriers.
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Alt Protein

LIVEKINDLY Collective Launches New Vegan Food Brands Created For Chinese Consumers

Tanuvi Joe Jun 25, 2021
Plant-based group LIVEKINDLY Collective unveiled two new flagship brands, Giggling Pig 咯咭藸 and Happy Chicken 哈皮鸡 in China. The brands have been specially created for Chinese consumers by Chinese food experts. This marks the first time…
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Cell-Based News

Food Safety & Nutrition Top Motivators For Chinese Consumers To Adopt Cell-Based Meat, Study Finds

Sally Ho Mar 11, 2021
Food safety concerns and nutrition will be the key drivers Chinese consumers to adopt cell-based products, a new consumer attitudes survey finds. Ethical and environmental advantages of cultured meats, on the other hand, fare lower on the…
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Fashion

Throwaway Economy: Chinese Consumers Are Ditching Luxury Goods Within 1-3 Years, Says New Study

Sally Ho Feb 5, 2021
A new study conducted by Kering, the luxury fashion giant that owns the likes of Gucci, Saint Laurent and Alexander McQueen, has found that the majority of Chinese consumers are keeping their luxury products for just one to three years.…
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Alt Protein

Food Security & Safety Concerns To Drive Cell-Based Meat Acceptance Amongst Chinese Consumers

Sally Ho Nov 12, 2020
According to recent research conducted in China, the country’s consumers will most likely be swayed by food security and safety concerns when it comes to cell-based meat. Presenting her findings at the recent Future Food Asia 2020…
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Vegan

Cargill Launches AltProtein Meat-Free Brand PlantEver For Chinese Consumers

Sally Ho Jul 21, 2020 0
Following its partnership with fast food giant KFC to launch chicken-free plant-based nuggets in China earlier this year, Cargill will now be debuting its own consumer facing plant-based meat brand. Called PlantEver, the new brand will…
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Wellness

74% Of Elite Chinese Consumers Prioritise Making A Positive Impact Over Materialism

Sally Ho Oct 28, 2019 0
According to a new report by HSBC Jade, the bank’s most elite membership level, Chinese consumers say that their personal growth and making a positive impact on earth is more important than wealth. This adds to the growing analyses…
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Food & Nutrition

Coronavirus Hits Chinese Supply Of Imported Meat, Will Consumers Opt For Local & Plant-Based Instead?

Sally Ho Mar 26, 2020 0
The coronavirus pandemic has hit global supply chains as major transportation links have ground to a near halt in an effort to combat the spread of the disease. But while the outbreak in China appears to have eased opening up the chance…
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China

V-March Interview: Meet the Team Behind the Campaign That Helps Chinese People Go Vegan

Anay Mridul Jun 12, 2025
When it comes to plant-based diets, the V-March campaign says Chinese consumers are motivated primarily by health and food trends. With China's protein consumption surpassing that of the US, and a majority of it coming from plants, the…
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Alt Dairy

Chinese Plant-Based Dairy Giant Viee Gets Private Equity Backing for ‘Spice-Neutralising’ Beverages

Anay Mridul Aug 12, 2024
One of China's largest plant-based beverage companies, Viee, has received an undisclosed sum in private equity funding from L Catterton. Sichuan Viee Beverage Food Co., which describes itself as the largest plant-based drinks maker in…
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Alt Protein

What Do Asian Consumers Want From Plant-Based Meat? 4 Startup Founders Spill All.

Sonalie Figueiras Dec 4, 2023
At a major APAC food tech conference in Singapore last month, I spoke to four alt-meat founders from India, China, the Philippines and Australia to find out what Asian consumers want from plant-based meat products. Last month, as part…
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Alt Protein

Chinese Startup CellX Enters the Mycelium World to Create Hybrid Proteins with Cultivated Meat

Anay Mridul Nov 10, 2023
Shanghai-based cellular agriculture startup CellX, known for cultivated meat, has ventured into mycelium fermentation to expand its portfolio of sustainable proteins. The company plans to use fermented proteins in meat and dairy…
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Alt Protein

Chinese Cultivated Meat Startup Jimi Biotech Closes a ¥20 Million Angel Funding Round

Green Queen Team Jan 18, 2023
China-based cultivated meat company Jimi Biotech has closed an angel funding round of ¥20 million ($3 million USD) led by Plum Ventures and Fanqie Capital with funding from Green Leaf Ventures and Joyvio Capital. Jimi Biotech, which…
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Alt Protein

Chinese Researchers Say They Can Produce Cultivated Meatballs At Scale

Green Queen Team Jul 21, 2022
Meatballs made from cultured meat are ready for commercial scale—and they're more nutritious than conventional meatballs, say Chinese researchers. Researchers from Tsinghua University and Nanjing Agricultural University say they have…
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Consumer Trends & Insights

New Report Finds China and India’s Gen Z Is More Sustainable Than UK and US Young Consumers

Amy Buxton Feb 7, 2022
Credit Suisse Research Institute released a report this week identifying Gen Z and Millennials in China, India, and other emerging countries as more likely to align with sustainable consumption than those in developed regions. An increased…
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Alt Protein

OmniFoods And Starbucks Hong Kong Rollout Plant-Based Fish Sandwich Ahead Of Chinese New Year

Amy Buxton Jan 5, 2022
Starbucks Hong Kong and OmniFoods have teamed up to create a festive menu item. The Omni Golden Fillet Ciabatta will be the fourth collaboration between the two food industry giants. Powered by the OmniSeafood Golden Fillet, the sandwich…
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Alt Protein

Chinese Netizens Attack Vegetarianism Film, Cite ‘Blind Worship Of The West’ As Appetite For Beef Grows

Amy Buxton Dec 10, 2021
A 45-minute documentary in mainland China promoting vegetarianism has been heavily criticised across the country's social media channels. Well-known Chinese actresses Zhang Jingchu and Tao Hong both appeared in the film, in which…
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Vegan

Vegan Dog Food Brand V-Planet Enters Chinese Market

Sally Ho Nov 16, 2021
V-Planet, the San Francisco-based dog food brand, has just entered the Chinese market. It has partnered with Hong Kong vegan pioneer Green Monday to launch its plant-based dog food range in its Shanghai Green Common stores. V-Planet has…
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We INFORM. We INSPIRE. We EMPOWER. Founded by serial entrepreneur Sonalie Figueiras in 2011, Green Queen is a multi-channel digital news platform and a trusted global impact media brand. Our award-winning reporting reaches millions of readers globally. Green Queen is the world’s leading food and climate media with a focus on future food innovation and food system decarbonization, one of the most important consumer products and investment opportunities of our time. Our coverage includes breaking news and product launches, in-depth research and industry insights, and exclusive interviews with entrepreneurs and key ecosystem players from every continent.

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