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Alt Protein

Impossible Foods CEO Peter McGuinness Steps Down, Executive Team to Lead Operations

Sonalie Figueiras Jan 31, 2026
Plant-based meat leader Impossible Foods has that CEO Peter McGuinness is stepping down after nearly four years, with the company’s executive team set to take over day-to-day operations. Impossible Foods announced that Chief Executive…
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Alt Protein

Impossible Foods Taps Equii for Protein-Packed Plant-Based Innovation Amid GLP-1 Surge

Anay Mridul Jan 12, 2026
Amid the GLP-1 boom, Impossible Foods has partnered with Equii to cater to America's protein demand by combining plant-based meat with grain-based pastas and breads. Days after the new Dietary Guidelines for Americans emphasised greater…
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Future Food Quick Bites

Future Food Quick Bites: Waitrose Wellington, Vegan Ribs & Impossible Gift Kit

Anay Mridul Dec 23, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Waitrose's mushroom wellington, Offbeast's plant-based ribs, and Typcal's new mycelium factory. New products and launches…
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Green Business

Impossible Foods Offers Free Plant-Based Meat to SNAP Recipients Amid Uncertainty

Anay Mridul Nov 7, 2025
As the government shutdown leaves millions of Americans potentially hungry, Impossible Foods has kickstarted a relief programme for SNAP recipients and those facing food insecurity. Hunger has been front and centre of American media in…
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Alt Protein

Impossible Beef Becomes First Fresh Food Product to Be NSF Certified for Sport

Anay Mridul Oct 9, 2025
Impossible Foods' plant-based beef and burger have earned NSF's "gold standard" certification for sports, opening up possibilities to serve MLB and NHL clubs. Last month, at the Major League Baseball (MLB) game between the Los Angeles…
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Future Foods

Future Food Quick Bites: Impossible x Joey Chestnut, Billie Eilish & Cinnamon Roll Lattes

Anay Mridul Sep 3, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Impossible Foods's Joey Chestnut partnership, Billie Eilish's emissions-cutting concerts, and Aleph Farms's Peta promise. …
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Policy & Regulation

Impossible Foods Loses EU Trademark Battle with Spanish Bakery

Anay Mridul Jul 28, 2025
Ahead of its expected EU launch this year, plant-based meat giant Impossible Foods has lost a four-year trademark battle with an independent bakery from Spain. Impossible Foods, the California-based producer of meat alternatives, has…
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Alt Protein

An Impossible Burger Blended with Beef? CEO Hints at Move Amid Category Struggles

Anay Mridul Jun 13, 2025
Impossible Foods CEO Peter McGuinness has suggested that the plant-based giant could enter the blended meat space to entice more flexitarians. In 2024, nearly every American household that bought a vegan burger also purchased…
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Future Foods

Future Food Quick Bites: Quorn x Tom Cruise, Impossible Chicken & Cultivated Meat at Indy 500

Anay Mridul May 28, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Impossible Foods' new vegan chicken, Quorn's Mission: Impossible collab, and a new kind of tempeh. New products and…
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Future Foods

Future Food Quick Bites: Impossible Sliders, Major League Baseball & Cat Jewellery

Anay Mridul Mar 26, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Impossible Foods's beef slider rollout, the New York Mets's new vegan sandwich, and Grubby's vegan meal kits for B Corp…
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Future Foods

Future Food Quick Bites: Oat Milk Baileys, Beyond Steak Fillet & An Impossible Burger Challenge

Anay Mridul Mar 12, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Diageo's newest non-dairy Baileys, Beyond Meat's mycelium steak, and Minor Figures's 'Hyper' oat milk. New products and…
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Alt Protein

Impossible Foods Steaks Its Claim with ‘Meatiest’ Plant-Based Product Yet

Anay Mridul Mar 5, 2025
US plant-based leader Impossible Foods has unveiled its first new product of 2025, Steak Bites, which it describes as its "meatiest" innovation. Joining the ranks of its fellow meat-free innovators, Impossible Foods has introduced its…
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Future Foods

Future Food Quick Bites: Vegan Dubai Chocolate, Impossible BrewDog & Non-Dairy Liqueurs

Anay Mridul Feb 19, 2025
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers NotCo's Dubai chocolate, BrewDog's collaboration with Impossible Foods, and new products at Expo West. New products and…
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Alt Protein

Impossible Foods Success: Startup Scores EU Patent Win for Flagship Vegan Burger Ingredient

Anay Mridul Jan 20, 2025
With hopes of a European launch growing, Californian plant-based meat leader Impossible Foods has had a patent for its heme protein reinstated in the EU. Two years after the European Patent Office (EPO) revoked a key patent it granted…
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Future Foods

Future Food Quick Bites: Mufasa’s Impossible Nuggets, Wow Burger India & Vegan Sneakers

Anay Mridul Dec 25, 2024
In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Impossible Foods's Mufasa Lion King appearance, new Veganuary products,…
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Climate Change

From the Impossible Burger to A Carbon Ranch, Film Spotlights Pat Brown’s Bid to Save the Planet

Anay Mridul Dec 9, 2024
Impossible Foods founder Pat Brown is the subject of a recent episode of the Wild Hope documentary, which details his dedication to fighting climate change, and his new Carbon Ranch. After decades spent in labs, Pat Brown is taking to…
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Alt Protein

Impossible Foods Inches Closer to EU Launch As Regulator Deems GMO Protein Safe

Anay Mridul Nov 18, 2024
After a years-long deadlock, Impossible Foods has received a positive safety assessment by the EU for its genetically modified heme ingredient. Europeans could be eating the Impossible Burger soon, with the California-based company…
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Alt Protein

Impossible Foods Hits Back At Plant-Based Meat Misinformation with Online ‘Health Hub’

Anay Mridul Oct 22, 2024
Plant-based meat pioneer Impossible Foods has launched a Health Hub to battle misinformation about the industry, and has attained a new health certification for its Lite Beef. In recent months, Peter McGuinness has been very vocal about…
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Alt Protein

Impossible Foods Targets Convenience with New Pre-Seasoned & Family-Friendly Products

Anay Mridul Oct 9, 2024
Plant-based meat leader Impossible Foods has rolled out three new products to appeal to families looking for convenient vegan options, including Disney-themed nuggets and pre-seasoned beef mince. Impossible Foods is channelling its…
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Future Foods

Future Food Quick Bites: Slutty Vegas, Impossible Chicken Salads & A Vegan Cream Liqueur

Anay Mridul Sep 25, 2024
In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Upside Foods' tasting event at a taqueria, Japan Airlines' sweet protein…
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Green Business

Days After Settling Impossible Foods Lawsuit, Hemami Maker Motif FoodWorks is Shutting Down

Anay Mridul Sep 9, 2024
Motif FoodWorks, the Boston-based startup known for its Hemami ingredient for meat analogues, is shutting down, days after it settled a long-running IP dispute with Impossible Foods. Last week, Motif FoodWorks announced it had sold off…
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