2020 trend predictions

Every January we make our trend predictions for the coming year. We've been doing it since 2016 and we're proud to say that we've been right on the money every single time so...you'll definitely want to check them out. With 2020 being the…
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Gimmicks be gone! We predict that 2020 will see a return to basics across the wellness space, with the trend being defined by breath. Namely, the importance of good breathing. From hot yoga to dog yoga, mindfulness to meditation, there's…
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2020 will be the year that fake news finally finds itself in crisis. In line with the general sentiment in favour of authenticity, we’re set to see people turning their heads to trustworthy media platforms that offer transparent and…
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2020 is the year where seafood as we know it will be dead, primarily due to heightened concerns about not only the environmental impact of consuming fish and other seafood, with health and ethical concerns playing a part too. More people…
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The American Psychological Association (APA) defined eco-anxiety in 2017 as a “chronic fear of environmental doom,” and 3 years on, we’re going to see the number of sufferers spike, and spike big time.  2019 saw the climate crisis…
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After years of every fitness trend under the sun, the industry is set for a serious U-turn, back to nature. Fitness enthusiasts of today are looking for more than just optimising their physical bodies, they are seeking deeper connection…
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As if it hasn’t already made multiple headlines in 2019, sustainable fashion is going to explode this year. Just like inclusivity is not something that brands can afford ignore, sustainability is something companies will no longer be able…
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We've got two words: cultivated everything. Sure, we've been keeping you up to date on cultivated shrimp to lab-grown steak. And that trend will continue- expect loads more slaughter-free food made from cells. But we’re talking about…
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Plant-based food is going to be increasingly accessible and affordable in 2020. With more people hopping on the now super trendy vegan trend, and a never-ending range of plant-based startups dishing out delicious alternatives from…
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Forget personalised meal delivery, in the future, you will be 3-D printing your bio-bespoke dinner at your favourite restaurant. That's right, everything on your plate is about to get much 'smarter.' With more and more research revealing…
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Our global food system is in dire straights. Not only are experts suggesting that by 2050, our agricultural infrastructure cannot guarantee healthy and nutritionally balanced diets for the projected global population of 10 billion, food…
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We have already seen consumers turn their attention to what products are made out of, and by which processes - but what happens to it afterwards will become a major concern for 2020. We predict that more shoppers will be asking questions…
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With the Nordic concept of flygskam (aka flight shame) taking off late last year, 2020 is set to be the year where people will opt for alternative ways of transport more than ever before. People aren’t willing to give up travelling, and…
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In 2020, the world will go on a quest for cleaner air because we’re so much more aware about the health impact of air pollution. The past few decades of industrialisation have resulted in smog and haze become the norm in many cities across…
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“Swag” or “Stuff We All Get” are literally the freebies that companies giveaway as a means of promoting their brand. So yes, they are those pesky pens, note pads, tote bags, hoodies, jackets, USBs, folders with plastered on corporate logos…
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To all you brands managers out there - diversity is going to be the ultimate keyword this year. Across the board, we’re seeing brands launching fashion, beauty, skincare, makeup and personal care products that take into account…
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