consumer trends

A new report on sustainability in China explores how consumers in the country perceive sustainability and what drives eco-purchases.
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Errol Schweizer has spent decades in the food industry, over 25 years in fact. He has held down many positions, from grill cook to stock clerk to purchasing manager. A native of New York's the Bronx who studied biology and got his…
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More than 8 in 10 consumers now expect businesses to help solve global climate and social justice issues, a recent survey has found. Part of a report on the rise of sustainability, the poll also revealed that the majority of shoppers have…
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More than 8 in 10 consumers believe that sustainability is an important attribute for brands, a new consumer perception survey has found. The U.S. poll also found that over 70% of shoppers now value sustainable products more than they…
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By: Lucca Henrion, Joe Árvai, Lauren Lutzke & Volker Sick Would you drink carbonated beverages made with carbon dioxide captured from the smokestack of a factory or power plant? How would you feel if that captured carbon dioxide…
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People in the U.K. are dramatically reducing their animal-based food intake since the pandemic, a new survey has found. The poll, focused on changing consumer habits in the country, revealed that as many as one in four Brits have already…
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Consumers believe that cultivated protein could make up as much as 40% of their future meat intake, according to new research. Examining attitudes and adoption of cell-based meats among U.S. and U.K. consumers, the study also found…
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Ethical natural beauty and baby product company The Honest Co. saw its shares jump 44% in its trading debut, as investors show optimism over the rising conscious consumerism trend. The brand, co-founded by Jessica Alba, saw its market…
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There’s been an enormous surge in interest around plant-based eating in recent years, and social media trends can be a huge tell-tale for consumer demand. Google Trends, for instance, recorded an all-time high for vegan search terms in…
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Generation Z, the group of teenagers and young adults born between 1997 to 2012, are spending more on food than any other product category and prefer value-led brands that care about social and environmental issues. These results, revealed…
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Most of us want to be conscious consumers, but it’s a pretty difficult task in practice. From the thousands of products available, whether it be food or beauty and skincare, it takes time and effort to properly research and decipher those…
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Food delivery giant Deliveroo has reported surging demand for plant-based food in Hong Kong, with vegan and vegetarian orders growing by 160% over a 12-month period in its latest figures. In response, partner restaurants have been ramping…
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More than 8 in 10 people who joined the Veganuary pledge for the first month of 2021 plan on making their newfound plant-forward diets a long-term habit. The findings, revealed in the annual survey released last month, also showed…
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The rise of vegan and vegetarian food around the world is being driven by the surge in flexitarianism all over the world, a new report highlights. With more than two-fifths of global consumers actively reducing their meat consumption, many…
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With advancements in technological innovation and full regulatory support, alternative proteins could take up as much as 22% of the entire global protein market by 2035, a new report reveals. While this “best-case scenario” will require…
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Food tech companies raised a total of US$18.1 billion in venture capital over the course of 2020, a new report finds, as the pandemic continues to accelerate major shifts in the way consumers source their food. Data also showed that…
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Big food players have lost market share to smaller brands over 2020, finds a new report released by global data and market analytics company IRI. The ongoing consumer transition prompted a collective loss of more than US$12 billion in…
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Following increasing consumer demands for sustainable and animal-free foods during the U.K. based movement, Veganuary, British fast-food chain, Pret A Manger replaces meatball wraps with vegan alternatives. Since the Veganuary…
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New survey data in the U.K. shows that a record number of people are now planning to switch to a meat-free diet in 2021, driven by rising concerns about health and sustainability. Research also shows that support amongst the British public…
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While the plant-based meat market tends to get all the attention, as more consumers begin shifting towards plant-based and flexitarian diets, we’re set to see the rise of vegan cheese and dairy. Already seeing a major boost in sales in the…
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New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings…
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