consumer trends

Most of us want to be conscious consumers, but it’s a pretty difficult task in practice. From the thousands of products available, whether it be food or beauty and skincare, it takes time and effort to properly research and decipher those…
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Food delivery giant Deliveroo has reported surging demand for plant-based food in Hong Kong, with vegan and vegetarian orders growing by 160% over a 12-month period in its latest figures. In response, partner restaurants have been ramping…
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More than 8 in 10 people who joined the Veganuary pledge for the first month of 2021 plan on making their newfound plant-forward diets a long-term habit. The findings, revealed in the annual survey released last month, also showed…
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The rise of vegan and vegetarian food around the world is being driven by the surge in flexitarianism all over the world, a new report highlights. With more than two-fifths of global consumers actively reducing their meat consumption, many…
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With advancements in technological innovation and full regulatory support, alternative proteins could take up as much as 22% of the entire global protein market by 2035, a new report reveals. While this “best-case scenario” will require…
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Sales of plant-based meat alternatives have skyrocketed over the past year, as consumers turn their attention to health, nutrition, sustainability and food provenance more than ever before. But who exactly is driving the growth of…
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Food tech companies raised a total of US$18.1 billion in venture capital over the course of 2020, a new report finds, as the pandemic continues to accelerate major shifts in the way consumers source their food. Data also showed that…
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Big food players have lost market share to smaller brands over 2020, finds a new report released by global data and market analytics company IRI. The ongoing consumer transition prompted a collective loss of more than US$12 billion in…
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Following increasing consumer demands for sustainable and animal-free foods during the U.K. based movement, Veganuary, British fast-food chain, Pret A Manger replaces meatball wraps with vegan alternatives. Since the Veganuary…
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New survey data in the U.K. shows that a record number of people are now planning to switch to a meat-free diet in 2021, driven by rising concerns about health and sustainability. Research also shows that support amongst the British public…
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While the plant-based meat market tends to get all the attention, as more consumers begin shifting towards plant-based and flexitarian diets, we’re set to see the rise of vegan cheese and dairy. Already seeing a major boost in sales in the…
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New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings…
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Gen Zs or “Zillennials” are on track to overtake the famous millennial cohort and are set to transform the way business and investing is done with their flight-shaming, plant-based and zero-alcohol habits. Analysts in a new Bank of America…
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As more people begin to lower their meat consumption, many are choosing to eat fish instead – a trend that will alarmingly speed up the rate at which our oceans will be completely depleted. Current projections say that the world’s stocks…
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Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake.…
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Recent data shows that a whopping 92% of people in the U.S. who bought plant-based meat for the first time during the Covid-19 pandemic plan on continuing to do so in the future, with the main drivers being health, food safety and…
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It’s become pretty clear that consumer preferences have changed drastically over the past few years alone. We at Green Queen have highlighted before how millennials and Gen Zs are at the forefront of the movement. But we could be entering…
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A newly released global public opinion study has found that the majority of people around the world are now willing to adopt healthy and sustainable behaviours, especially in Asia. However, there remains key impediments to action, with the…
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A new Australian study has found that Generation Z – the younger generation born between 1995 and 2015 – are not ready to accept cultivated meat, but are greatly concerned about environmental and animal welfare issues. Despite their…
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Consumers are calling for healthy foods to be cheaper and more available in grocery shops, a new poll finds. The survey, which explored public attitudes about healthy eating, finds that the current food market poses barriers for shoppers…
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In the past couple of years, plant-based foods have become more popular amongst the masses. This is being driven by consumers changing their diets to lead healthier and more sustainable lifestyles and associating plant-based ingredients…
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