greenwashing

Dutch carrier KLM’s recent advertising campaign, entitled ‘Fly Responsibly’ has caught the eye of climate activists, resulting in a lawsuit over perceived greenwashing brought against the airline. ClientEarth legal experts are supporting…
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CEOs know what greenwashing is, and, according to a new survey, the majority of them say their own companies have been guilty of it. An anonymous Harris Poll for Google Cloud survey asked nearly 1,500 CEOs and C-suite leaders at…
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Provenance, a sustainability marketing tech outfit based in London, has announced the closure of a $5 million investment round. Led by Working Capital Innovation Fund and NordicEye, other participants included musician Peter Gabriel, The…
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Changing Markets Foundation Launched a new website during London Fashion Week, held last month. The virtual computer game-style site shines a light on greenwashing and outs major offenders, via a virtual laundrette. The stunt was supported…
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Misleading eco claims from U.K. fashion brands are set to be punished. Those found flouting consumer protection law will be liable for revised advertising costs and potential court action. The move is being made to prevent inaccurate and…
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Research conducted by consumer rights group Euroconsumers has highlighted a knowledge gap when it comes to verifying true green claims versus greenwashing. The survey was conducted via a self-administered questionnaire in 2021 in Belgium,…
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Shoppers are more wary about eco-claims and regulators are taking action. Here are 5 major signs that fashion greenwashing will have to stop.
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Greenwashing in fashion is on the rise. Learn more about what it means and how you can tell the difference and support the conscious one.
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Most fashion brands are making false sustainability promises, says a new report examining the prevalence of greenwashing in the industry.
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75% of leading fashion brands were given an "F" grade for their efforts to switch to clean energy in the new Fossil-Free Fashion Scorecard.
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Nearly half of all "green" claims on plastic and packaging products are misleading, unreliable, or irrelevant, a new study finds.
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A new 'rulebook' helps companies avoid making greenwashing claims and make a difference in the fight against climate change.
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Nearly 60% of all fashion brands' sustainability claims are simply greenwashing and misleading consumers, a new report says.
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As sustainable investing gains momentum, more funds touting themselves as “green” are misleading investors. According to a report published by the Economist, some of the world’s biggest ESG funds are “stuffed full of polluters and sin…
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More than half of the world’s biggest companies are making their net-zero transition too slowly to meet the 2050 deadline, a new report finds. The analysis, which examines carbon neutral financing, points to inadequate investment into the…
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According to a recent study of online shops and traders by the European Union and national consumer protection authorities, 'greenwashing' is quite common in online stores meaning that several of the 'green' claims on companies’ websites…
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The need for greater investments in green jobs is at the top of the youth climate agenda for 2021 according to a new report, compiled by the UN Secretary General’s Youth Advisory Group on Climate Change and published on December 17. …
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Multinational oil giant BP is spending money from its “low carbon transition” fund on companies that are developing novel ways to find and use fossil fuels, according to an investigation by Greenpeace U.K.’s journalism team Unearthed. The…
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Burger King recently announced that the company is removing preservatives from its Whoppers – and debuted an ad featuring a 34-day old disgustingly moldy burger ad just to prove it. To the joy of the fast food chain’s genius marketers,…
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Multinational oil giant BP has just said they will try to cancel out all its greenhouse gas emissions by 2050 – all the while continuing to pump out fossil fuels. In an announcement by new CEO Bernard Looney, the corporation shared they…
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As consumers are becoming increasingly aware about ethics, the environment and health, their decisions are undergoing change. This is in turn driving businesses to alter their tactics. Here is what we learned this year about consumer…
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