millennials and Gen Zs

More than 8 in 10 consumers now expect businesses to help solve global climate and social justice issues, a recent survey has found. Part of a report on the rise of sustainability, the poll also revealed that the majority of shoppers have…
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More than 8 in 10 consumers believe that sustainability is an important attribute for brands, a new consumer perception survey has found. The U.S. poll also found that over 70% of shoppers now value sustainable products more than they…
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Consumers believe that cultivated protein could make up as much as 40% of their future meat intake, according to new research. Examining attitudes and adoption of cell-based meats among U.S. and U.K. consumers, the study also found…
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Ethical natural beauty and baby product company The Honest Co. saw its shares jump 44% in its trading debut, as investors show optimism over the rising conscious consumerism trend. The brand, co-founded by Jessica Alba, saw its market…
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Generation Z, the group of teenagers and young adults born between 1997 to 2012, are spending more on food than any other product category and prefer value-led brands that care about social and environmental issues. These results, revealed…
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The rise of vegan and vegetarian food around the world is being driven by the surge in flexitarianism all over the world, a new report highlights. With more than two-fifths of global consumers actively reducing their meat consumption, many…
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New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings…
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It’s become pretty clear that consumer preferences have changed drastically over the past few years alone. We at Green Queen have highlighted before how millennials and Gen Zs are at the forefront of the movement. But we could be entering…
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Millennials and Gen Zs are well known for their climate activism, from participating in high-profile Extinction Rebellion protests to leading global student strikes. Now, the younger generation are using the popular social media platform…
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Look around your regular grocery store or high street shops, and it’s pretty hard to miss the major changes that have taken place as new trends shake up decades-old established industries. Thanks to millennials (people born between 1981…
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