VFC

While VFC stands up to the unsustainable, unethical food system, the vegan chicken brand isn't opposed to working with big food to change it.
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VFC, the vegan chicken brand co-founded by Veganuary’s Matthew Glover and chef Adam Lyons, doesn’t ever use the term “plant-based”. This is in stark contrast to the marketing approach of many alt-protein brands across the globe, which have…
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U.K.-based movement Veganuary's co-founder Mathew Glover unveiled a new vegan fried chicken brand called VFC. Today, a mere 3 months after its launch, the company is in the news again thanks to a GBP£2.5M (approx. US$3.4M) round…
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Co-founder of U.K.-based movement Veganuary, Matthew Glover, has partnered with renowned chef and restaurateur Adam Lyons to launch a new vegan fried chicken brand. Dubbed VFC, the company is described as a “positive rebellion” against the…
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