TiNDLE Expands Its Plant-Based Chicken Empire With Tenders And More
3 Mins Read
As Singapore’s plant-based chicken brand TiNDLE continues its rapid global expansion, the Next Gen Foods’ brand announces new products and new team members.
Following what’s been a banner year for the startup that only launched in 2021, TiNDLE Tenders join the lineup, and former Impossible Foods executive Jared Umsted takes up the SVP of Foodservice role for the U.S. market.
Umsted served in a similar role as the Senior Vice President of Sales at Elohi Strategic Advisors where he managed TiNDLE’s relationship with the platform, working to scale TiNDLE’s foodservice partnerships. Prior to that, he worked for Ronnoco Coffee, vegan meat giant Impossible Foods, as well as Daring — the vegan chicken brand that recently partnered with Kourtney Kardashian and Travis Barker.
Expanding the executive team
“Jared’s deep bench of expertise in the plant-based industry will allow us to tackle new areas of expansion in foodservice and will further guide our plans as we consider launching in retail – we couldn’t be more excited to have Jared lead our new in-house team,” Andre Menezes, Co-founder and CEO of Next Gen Foods, said in a statement. “We are committed to growing our range of product offerings across the TiNDLE brand while meeting consumer needs as we move away from reliance on animal agriculture in the food system.”
“The quality, versatility and scalability of the offerings is unprecedented in the plant-based industry and one of the reasons that drove me to joining TiNDLE in-house,” Umsted said. “The adoption of new and cutting-edge technology at Next Gen – while simultaneously adapting to the growing and shifting demands from consumers – sets us up well for competing at a global scale in the plant-based industry.”
Plant-based chicken
TiNDLE has become a leader in the plant-based chicken space; In February, TiNDLE raised a record-setting $100 million Series A for plant-based chicken before it had even launched in the U.S.
It has since expanded its restaurant placement with more than 1,500 restaurants across the globe serving TiNDLE. It has placement with more than 100 national distributors in the U.S.
The company says its chef-created chicken is versatile and allows for “endless dish possibilities”. It’s now using 3D scanning and printing technology to enhance its R&D and integrate feedback from its growing roster of chefs.
Its new tenders are part of its expansion plans, delivering similar taste and texture to its other pre-breaded products. It says they can be ready in less than five minutes — going from freezer to fryer.
