Author

Jennifer Woollford 2 posts 0 comments

Jennifer Woollford is a strategic and commercial food marketing expert with global experience that spans leading branded portfolios in large-scale CPG, founding NEON Leaders - a marketing leadership talent network, and working with start- and scale-ups. She is passionate about bringing her consumer, branding and growth expertise to building customer demand for solutions that sustainably transform our food systems.

Vegan

Unstuck: What Veganuary Can Learn From Dry January

Zoran Svetličić Feb 8, 2024

Veganuary has been a great success, but after a decade of expansion, growth has plateaued. Dissecting the playbook of Dry January, the other global January phenomenon, gives us important marketing lessons we can apply to break into the…
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Consumer Trends & Insights

Unstuck: 5 New Year’s Resolutions For Alt Protein Marketers

Zoran Svetličić Jan 22, 2024

As marketing experts, we know that consumers are not as rational as academic research leads us to believe. In 2024, it's time to get unstuck and rethink our priorities. Editor's Note: This article is a collaboration with Unstuck, a…
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