Consumer Trends & Insights

A new survey shows that a majority of US consumers believe vegan diets are more costly than the Standard American Diet, despite meat being the highest source of spending for 70% of them. Talk about veganism in a social setting, and…
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While young men are driving the rise in meat consumption in the UK, they're also more open to cultivated meat than other demographics. Two in five young men in the UK are eating more meat than they did last year, and 83% of them don't…
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Shortly after acquiring low-calorie fat maker Epogee, David Protein is being sued by other snack brands for allegedly monopolising the ultra-processed ingredient derived from a seed oil. What was supposed to be a celebratory week for…
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A two-country study shows that people who don't eat meat place less emphasis on building personal relationships and independent thinking and success are key tenets of their social values. Vegetarians have a different worldview from…
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When it comes to plant-based diets, the V-March campaign says Chinese consumers are motivated primarily by health and food trends. With China's protein consumption surpassing that of the US, and a majority of it coming from plants, the…
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Retail sales of plant-based food in Europe grew by 2% in 2024, thanks in large part to inexpensive private-label offerings from supermarkets. Over the last year, a wave of retailers in Europe has pledged to increase the share of plant…
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In the US, 24% of consumers are cutting back on meat this year, but enthusiasm for plant-based alternatives remains low – here's why. While Americans may have spent more on meat last year than ever before, nearly a quarter (24%) of them…
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While up to two-thirds of UK consumers are willing to try precision-fermented products, fewer would consume them regularly, exhibiting the need to build familiarity and trust. Between 52% and 68% of Brits are open to trying foods made…
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Beef and lamb are among the foods that face the biggest threats from competition with cultivated meat, underscoring why some lawmakers want to ban the latter. One country and six US states have so far passed laws that prohibit companies…
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US sales of plant-based food fell by 4% and 5% in retail and foodservice last year, respectively, but they held steady above the $8B mark for the third year in a row. Despite widespread sales declines across the plant-based category,…
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In Germany, a quarter of consumers are open to trying cultivated meat made from a 3D printer, a much greater share than in 2019. As Europe's leading plant-based market, Germany has always shown openness to food tech innovation,…
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Oat milk continues to rise in popularity globally, thanks to its flavour and climate benefits – but it is so much more than simply another non-dairy alternative now. Despite what was perceived as a bad year for the category, oat milk,…
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Current evidence overstates the impact of eco-labels on food products and menus. It doesn’t mean we should stop using them, says a new study. Sustainability labels that show a product or meal's climate impact aren't as influential as…
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Influencers promoting carnivore diets, raw milk and other risky eating practices threaten the health of tens of millions of people, while making bank themselves. Dozens of 'super-spreaders' are fuelling people's social media feeds with…
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More than 50 brands, organisations, and restaurants have come together for a first-of-its-kind Meat Free Made Easy campaign. In the UK, half of adults want to change the way they eat, either by adding more plants to their diet, or…
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A large study from France has shown that red meat intake and car use cause men to emit 26% more greenhouse gases than women. Beef and Bugatti are widening the emissions gender gap in France, with men causing 26% more greenhouse gas…
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There's a growing gender gap in the fight against climate change in the US, with women much more likely to vote with environmental issues in mind than men. In the US, 62% of women list 'climate change' or 'clean air, clean water, and…
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Blended meat could be a viable solution to accelerate the protein transition, and a new taste test has found several brands that meat-eaters prefer over conventional meat. In the US, plant-based meat alternatives have been losing some…
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Lebanese fast-casual chain Malak Al Tawouk has partnered with plant-based meat brand Switch Foods to add vegan chicken items to its UAE menu. Malak Al Tawouk, a 30-year-old fast-casual chain with dozens of restaurants globally, is now…
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From Joe Rogan to Jordan Peterson, most of the US's most popular 'new media' figures have spread false or misleading information about climate change. A third of Americans now listen to a podcast at least once a week, and about one in…
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More than two in five consumers in Europe's two largest plant-based markets want to eat less meat or are already doing so, a new poll has found. Half of adults in the UK and Germany want to change their diets by either reducing meat or…
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