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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Oatly Partners with Haidilao & KFC for New Ice Creams in China
Oatly has launched three ice creams via partnerships with Haidilao and KFC in China, where it has initiated a strategic reset this year.
Swedish oat milk giant Oatly has partnered with hotpot giant Haidilao and fast-casual chain KFC to!-->!-->!-->…
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‘Lick Responsibly’: Oatly Joins Forces with Malibu to Create Alcoholic Piña Oatlada Ice Cream
Swedish oat milk maker Oatly has partnered with cult-favourite coconut rum brand Malibu – not to create a cocktail, but a soft-serve instead.
When was the last time you dreamt of putting oat milk in your coconut rum to make some ice!-->!-->!-->…
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Nestlé Enters Blended Meat Space with Soy-Based ‘Meat Extender’
Nestlé has introduced Maggi Rindecarne, a plant-based meat product meant to be blended with conventional beef, in Chile.
The blended meat category continues to expand, with the world's largest food company now jumping onto the trend!-->!-->!-->…
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Price Parity, Precision Preference: What This Plant-Based, Fermented Survey Tells Us About EU Consumers
Europeans are more trusting of precision fermentation than other forms, prefer cost-competitiveness over lower prices for plant-based food, and are divided over the sustainability aspects of alternative proteins, a new survey has found.
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Democrats Are More Receptive to Cultivated Meat Than Republicans
The perception of cultivated meat is more positive among Democrat and Independent voters in the US, as opposed to Republicans.
On Monday, Florida officially banned cultivated meat, making it a felony to sell, manufacture, produce or!-->!-->!-->…
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French People Are Eating 6% Less Meat Than They Were 20 Years Ago
Per capita meat consumption is down by nearly 6% in France, though a possible far-right government has dented climate hopes.
French people are eating less meat than they used to – especially beef – although it's still much higher!-->!-->!-->…
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A Third of Brits Back Switch to Fully Vegan Menu in NHS Hospitals
A UK-wide survey has found that 35% of Brits would support a switch to a 100% plant-based menu at NHS hospitals – but they're divided over the benefits of vegan diets.
If the UK's National Health Service (NHS) would choose to adopt!-->!-->!-->…
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Most Plant-Based Products Fall Short of Meat-Eaters’ Taste Expectations, Finds Analysis
Most plant-based meats underperform on the taste front for omnivores, and blended meat could be a potential game-changer, detailed sensory analysis has found.
Vegan meat analogues need to be spicier, smokier, sweeter, darker, juicer,!-->!-->!-->…
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72% of People Want Their Countries to Move Away From Fossil Fuels Quickly, Shows UN Survey
The majority of the world's population wants stronger climate action by their governments and a transition away from fossil fuels, the largest-ever climate survey has found.
Most citizens of the world's biggest polluters want their!-->!-->!-->…
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When Told About the Benefits, Almost Everybody in China Would Eat More Plant-Based Foods
New research shows that health is the priority for Chinese consumers when it comes to plant-based food – and the more they know about the benefits, the more they'll eat it.
When you inform people in China about the benefits of a vegan!-->!-->!-->…
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Is Hellmann’s Plant-Based Mayo Rebrand Proof That ‘Vegan’ Labels Hamper Sustainable Sales?
Hellmann's has made a big splash by rebranding its vegan mayo to appeal to flexitarians, in a sign of the influence of labels on sustainable food purchases.
In the UK, Hellmann's egg-free mayonnaise is no longer labelled 'vegan', with!-->!-->!-->…
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The Three Main Barriers Stopping Americans from Buying Plant-Based Food – and How to Fix Them
A new consumer survey highlights the three key barriers to plant-based food purchases in the US, and the opportunities for brands to overcome them.
Alternative protein finds itself at a bit of a crossroads in the US, where sales and!-->!-->!-->…
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Ahead of EU Elections, Here’s How Parties View Plant-Based Policy Issues
A survey of 60 Europarties and national parties outlines the political stance on plant-based policies ahead of the EU elections in June.
Next month, people in the EU will take to the ballot in the bloc's latest elections, at a time when!-->!-->!-->…
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Lidl Boosts Plant-Based Meat Sales by 7% by Putting Them in the Meat Aisle
Lidl Netherlands has completed a successful pilot experiment by placing plant-based analogues next to meat in stores. The results? A 7% sales growth.
Discount retailer Lidl is continuing its recent efforts to ramp up its vegan product!-->!-->!-->…
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The Foodservice Playbook: How to Nudge Diners Into Picking Sustainable, Plant-Based Dishes
People's decisions when eating out are heavily impacted by the dining environments they're in – here's how foodservice operators can nudge plant-based choices.
A host of trials recently have shown the power of behavioural science!-->!-->!-->…
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Business Guru Scott Galloway on the Four Things Plant-Based Meat Businesses Should Do
Speaking on his Prof G Pod, marketing expert and professor Scott Galloway laid out the steps plant-based meat brands need to take to secure their future.
Scott Galloway is a man known for being right when it comes to the business world.!-->!-->!-->…
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Nestlé Brings Plant-Based & Upcycled RTD Coffee Products to China
Nestlé has introduced six new coffee lines to China, which include plant-based beverages and a first-of-its-kind upcycled innovation.
Already a market leader for 36 years now, global CPG giant Nestlé has invigorated its coffee portfolio!-->!-->!-->…
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2023 State of the Marketplace: 8 Takeaways for Plant-Based Brands from PBFA’s Latest Report
Health, e-commerce and almond milk are vital in a sector that shows long-term potential despite recent headwinds, according to a new report by the Plant-Based Foods Association.
In spite of a rough year for sales and investment in the!-->!-->!-->…
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Europeans Are Less Trusting of Their Food Now, and Care Less About Sustainability Too
Fewer people in Europe have trust in their food system and are taking sustainability into account, and the lack of progress in improving their diets is "worrying", according to a new report.
European consumer confidence in the health!-->!-->!-->…
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Tesco Takes the Whole-Food Route with New Plant-Forward Private-Label Range
First announced in November, Tesco has rolled out its newest private-label ready meal range – it's all about the vegetables.
The meat-free category in the UK fell hard last year, as consumer concerns about ultra-processed foods!-->!-->!-->…
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Climate Change Representation in Popular Movies Is Low, But It’s On the Rise and More Profitable
Only 9.6% of films over the last decade passed the Climate Reality Check, though these doubled in the latter half of this period and were more profitable, according to a new report.
Glass Onion, The Amazing Spider-Man 2, Tenet, Marriage!-->!-->!-->…
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