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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Veganuary 2025 Hits Record 25.8 Million People, Inspires V-March Campaign in China
In its 11th year, participation numbers for Veganuary reached a record-breaking 25.8 million globally. This March, a similar campaign inspired by the monthlong challenge will debut in China.
Participation in Veganuary broke records!-->!-->!-->…
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People Don’t Want Vegan Alternatives to Taste Like Meat – They Just Want Them to Be Cheaper
A new study suggests that plant-based meat analogues are more attractive to consumers when they're cheaper than conventional options – taste may not matter as much.
Americans prefer beef, falafel and veggie burgers over plant-based!-->!-->!-->…
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Meat Eaters More Likely To Choose Plant-Based Meal Kits with ‘Moral’ Nudge
By Sophie Attwood, Sebastian Isbanner and David Fechner
New research: targeted messaging can encourage both plant-based and meat eaters to select more plant-based meals on online food ordering platforms.
One of the first facts!-->!-->!-->!-->!-->…
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50% of Europeans Changing Diet for the Climate, With One Third Reducing Meat
Contrary to recent polls about a disconnect between sustainability and dietary change, a new survey has found that 52% of Europeans are changing the way they eat for the climate.
More than half (52%) of consumers in Europe have made!-->!-->!-->…
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This Dutch App Got 73% of Its Users To Reduce Their Meat Intake with Simple Recipes & Catchy Infographics
Nearly half of omnivores changed their diets after using Fork Ranger, an app that blends food sustainability quizzes with vegetarian recipes, according to a new study.
When it comes to our diets, do behavioural change tools really work?!-->!-->!-->…
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In Latest Move Against Ultra-Processed Foods, Non-GMO Project to Launch Non-UPF Label
The Non-GMO Project, one of the most well-known consumer verification bodies in the US, is rolling out a new label to help shoppers identify ultra-processed foods.
The war against ultra-processed food (UPF) rages on, with a new!-->!-->!-->…
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The Swiss Are Eating Less Meat, But Also Fewer Plant-Based Alternatives
Consumers in Switzerland are reducing their meat consumption, but also buying fewer plant-based analogues, with vegetables and legumes taking precedence among flexitarians.
The influence of health on food choices continues to increase!-->!-->!-->…
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The Open Omnivore Revolution: Interview with Indy Kaur of Plant Futures Collective
Indy Kaur, founder and CEO of Plant Futures Collective, tells us why 'open omnivores' – meat-eaters open to eating plant-based alternatives – will lead the future food revolution.
What segment of consumers will drive the vegan!-->!-->!-->…
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New GLP-1 Study Says Grocery Spending Goes Back To Normal After 1 Year of Use
GLP-1 drug users initially spend less on groceries, but that impact levels out over the course of a year, according to a new report.
Frozen foods, fatty proteins and sugary beverages face big sales declines among users of GLP-1 agonist!-->!-->!-->…
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Will the GLP-1 Boom Reduce Food Waste? Latest ReFED Report Lists 2025 Trends
Ozempic, inflation and the Trump presidency will likely dictate how the US deals with food waste in 2025, according to ReFED, a leading non-profit.
Last year was a big year for food waste policy in the US. The Biden White!-->!-->!-->…
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One in 10 Brits Are Cutting Out Meat Amid Shift to Plant-Rich Diets
A major survey by The Vegan Society shows that 3% of people in the UK now follow a plant-forward diet, and one in 10 are cutting back on meat and dairy.
As the British government gears up to become a policy and research leader in the!-->!-->!-->…
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Our 2025 Future Food Trends are Here: Climate Commodities, Infant Nutrition, Disruptive Pet Food, Personalised Gut Health & More
A tech investor asked me what the bright areas in food tech are, and here's what I said.
This will be my fifth set of food tech predictions. I started in 2021 with alternative proteins, then went broader. Here’s 2024’s list, and 2023!-->!-->!-->…
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Americans Using GLP-1 Drugs Are Spending Less on Groceries & UPFs
US households with at least one user of GLP-1 drugs like Ozempic are spending 6-9% less on groceries, with the sharpest declines seen in ultra-processed categories.
For Ozempic users, chips, baked goods, calories, and grocery bills are!-->!-->!-->…
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Want to Stay Vegan After Veganuary? Get Your Friends & Family Involved
People taking dietary change challenges are more likely to stick to them months down the line if their loved ones participate too.
Around 25 million people participated in Veganuary, the month-long vegan challenge, across the world this!-->!-->!-->…
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Legumes Take Centre Stage in France, Where Rising Prices & Nutrition Concerns Drive Dietary Change
French consumers are eating more legumes, vegetables, and vegan meat and dairy – but concerns about prices and health are major barriers to the latter.
Veggie burgers have been at the centre of a fierce debate in France, where!-->!-->!-->…
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Vegans More Likely to Face Contempt & Harm Than Meat-Eaters – How Should Brands Respond?
A new study shows that meat-eaters recognise that vegans are health- and environmentally conscious, but also view them with fear and contempt.
There seems to be a sort of emotional rivalry between people who eat meat and those who!-->!-->!-->…
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Conagra Rolls Out ‘GLP-1 Friendly’ Labels on Food Packaging to Attract Ozempic Users
Conagra Brands will introduce an On Track label on some of its Healthy Choice ready meals to cater to users of GLP-1 drugs like Ozempic.
Will a 'GLP-1 Friendly' packaging label convince you to buy a product?
That's what Conagra!-->!-->!-->!-->!-->…
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In Germany, Gen Zers Are More Receptive to Alternative Proteins – But Health Concerns Remain
Young consumers in Europe's largest market for vegan food are more welcoming of meat analogues, but doubts over processing and health effects persist.
Gen Zers are more likely to be open to plant-based meat than older consumers in!-->!-->!-->…
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What Are Employers & Jobseekers Looking for in Alternative Protein Careers?
A new analysis of job posts in the alternative protein sector shows what kind of roles are most popular, where people want to relocate to, and the disconnect with remote work.
With the right investment, the alternative protein industry!-->!-->!-->…
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Tesco Goes Big on Whole Foods As Veg-Led Meals Make Up 40% of Plant-Based Sales
At Tesco, vegetable-centric dishes take precedence over those featuring vegan meat alternatives, with the former accounting for 40% of the supermarket's plant-based sales.
On Whole Foods Market's annual trends report for 2024, the!-->!-->!-->…
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Culture & Collaboration: How Italy Can Become A Plant-Based Food Leader
Italy's plant-based market is bucking the global decline, but there are several missed opportunities for companies and the industry as a whole.
It has been two months since Gruppo Tonazzo, an Italian company that had been producing meat!-->!-->!-->…
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