Consumer Trends & Insights

As nutritionists and gut health experts encourage consumers to eat 30 different plants a week, counting 'plant points' could be an effective nudge to get people to transition to plant-forward diets. There's a reason why Japan has one of…
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A new study about consumers in Singapore and the UK illustrates the importance of culture when assessing people's motivations for eating plant-based meat, with clues for brands on how to leverage the cultural contrast. Plant-based meat…
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Beyond Meat has launched plant-based Chicken Pieces at Kroger stores across the US, marking a new iteration of its first-ever product, and the return of a fan favourite. At the behest of its fans, plant-based giant Beyond Meat has…
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Eat Just has added a new single-ingredient protein powder to its portfolio, made from the same mung bean base as its Just Egg. The company says the product has more protein than "anything else on the market". As sales of Just Egg hike…
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US cultivated seafood startup BlueNalu is targeting an initial launch of its bluefin tuna in California and has cemented partnerships to take the product global. A highly prized sushi delicacy made from cultured tuna cells could soon be…
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The "addressable market" for plant-based meat and dairy in the US is large, with potential consumers largely omnivores. What does it say about the industry's future? Some 71% of Americans say they're likely to eat products like vegan…
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The Good Food Institute, an alternative protein think tank, has released its latest State of the Industry series of reports for 2024. Here's how plant-based, fermentation-derived and cultivated proteins fared in 2024. While investment…
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Americans' appetite for meat is increasing, with sales reaching record highs in 2024 amid a cultural shift and changing political landscape. Here's what's going on. Meat is back on American plates – at least if you look at the…
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More Americans now believe climate change is a serious threat, although this is outlined by a huge partisan divide. This story is part of The 89 Percent Project, an initiative of the global journalism collaboration Covering Climate…
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Transitioning away from emissions-heavy animal proteins is critical to saving the planet, but it isn't possible without government action. This story is part of The 89 Percent Project, an initiative of the global journalism…
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Over half of Americans identify beef as the most polluting food, and many are open to eating plant-based, but they need policy changes to support the shift. This story is part of The 89 Percent Project, an initiative of the…
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With sales of meat analogues continuing to drop, some plant-based companies are moving away from replication and betting on new product formats. Revo Foods is one of them. “The plant-based industry had a dogma that if you replicate meat…
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US consumers value authenticity over science in their beliefs around food and agriculture, with a majority seeking truth as "simple, safe and familiar", a new survey has found. How do you define truth when it comes to the food system…
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The Non-GMO Project recently launched a new on-pack certification to help consumers identify ultra-processed foods – here's what you need to know, and what it means for plant-based meat. With ultra-processed foods (UPFs) front of mind…
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Polling shows that health concerns are the biggest consumption driver in Brazil, potentially pushing 74% of its population to reduce or eliminate meat from their diets. Brazil is home to JBS, Minerva and Marfrig, making it the world's…
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Researchers in Finland are using extended reality to create a multisensory eating experience and enhance the appeal of plant-based meat alternatives. Forget CRISPR, fermentation or 3D printing – maybe all we need to improve the…
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Dairy-free milk is the most evolved market in the plant-based industry, and a majority of non-drinkers show a potential to switch if certain barriers are removed. The majority of people who don't consume oat milk, vegan Cheddar or…
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We may be overconsuming protein, but the global appetite for the nutrient continues to grow – and future food brands are listening. Protein-enhanced coffee may have been around for a few years, but how often do you find protein in your…
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McDonald's Canada is trialling the McVeggie, featuring a patty that ditches plant-based meat for vegetables. After the Beyond Burger failure in Canada, McDonald's is banking on vegetables for its latest meat-free main. The Golden…
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A nation known for its meat-free culture, India's plant-based food market is on the "brink of transformation" as healthy eating and protein intake take centre stage. While many have spelt doom on the vegan food industry, its most…
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Slovenian whole-cut meat analogue maker Juicy Marbles has released Pork-ish, the second product in its Meaty Meat lineup, its cheapest offering ever. Building on its new Meaty Meat range, Juicy Marbles has released a whole-cut pork…
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