Browsing Category
Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Could ‘Plant Points’ Be the Winning Way to Get People to Eat Less Meat?
As nutritionists and gut health experts encourage consumers to eat 30 different plants a week, counting 'plant points' could be an effective nudge to get people to transition to plant-forward diets.
There's a reason why Japan has one of!-->!-->!-->…
Read More...
Read More...
Plant Based Meat Is Too Generic, Says Study on How Culture Shapes Eating Habits
A new study about consumers in Singapore and the UK illustrates the importance of culture when assessing people's motivations for eating plant-based meat, with clues for brands on how to leverage the cultural contrast.
Plant-based meat!-->!-->!-->…
Read More...
Read More...
Beyond Meat Brings Back Fan Favourite: Unbreaded Chicken Pieces
Beyond Meat has launched plant-based Chicken Pieces at Kroger stores across the US, marking a new iteration of its first-ever product, and the return of a fan favourite.
At the behest of its fans, plant-based giant Beyond Meat has!-->!-->!-->…
Read More...
Read More...
Eat Just’s Single-Ingredient Protein Powder Doubles As An Egg Replacer
Eat Just has added a new single-ingredient protein powder to its portfolio, made from the same mung bean base as its Just Egg. The company says the product has more protein than "anything else on the market".
As sales of Just Egg hike!-->!-->!-->…
Read More...
Read More...
California’s BlueNalu Bets on Premium Sushi & Price Parity with Cultivated Bluefin Toro
US cultivated seafood startup BlueNalu is targeting an initial launch of its bluefin tuna in California and has cemented partnerships to take the product global.
A highly prized sushi delicacy made from cultured tuna cells could soon be!-->!-->!-->…
Read More...
Read More...
The 6 Types of Plant-Based Meat Consumers, and How Brands Can Attract Them
The "addressable market" for plant-based meat and dairy in the US is large, with potential consumers largely omnivores. What does it say about the industry's future?
Some 71% of Americans say they're likely to eat products like vegan!-->!-->!-->…
Read More...
Read More...
Global Plant-Based Sales Up By 5% in 2024 Despite US Setback: New Report
The Good Food Institute, an alternative protein think tank, has released its latest State of the Industry series of reports for 2024. Here's how plant-based, fermentation-derived and cultivated proteins fared in 2024.
While investment!-->!-->!-->…
Read More...
Read More...
Beef, Beliefs & Billionaires: Why Meat Is Booming Again in America
Americans' appetite for meat is increasing, with sales reaching record highs in 2024 amid a cultural shift and changing political landscape. Here's what's going on.
Meat is back on American plates – at least if you look at the!-->!-->!-->…
Read More...
Read More...
In Trump’s America, Only 14% of Republicans Call Climate Change A Threat
More Americans now believe climate change is a serious threat, although this is outlined by a huge partisan divide.
This story is part of The 89 Percent Project, an initiative of the global journalism collaboration Covering Climate!-->!-->!-->!-->!-->…
Read More...
Read More...
Globally, 60% Believe in Climate-Smart Diets, and 89% Want More Govt Action
Transitioning away from emissions-heavy animal proteins is critical to saving the planet, but it isn't possible without government action.
This story is part of The 89 Percent Project, an initiative of the global journalism!-->!-->!-->!-->!-->…
Read More...
Read More...
Americans Know Beef is Bad for the Planet, And They Want Their Leaders to Talk About It
Over half of Americans identify beef as the most polluting food, and many are open to eating plant-based, but they need policy changes to support the shift.
This story is part of The 89 Percent Project, an initiative of the!-->!-->!-->!-->!-->!-->!-->!-->…
Read More...
Read More...
The Best Way Forward for Plant-Based? Stop Copying Meat, Says One Startup
With sales of meat analogues continuing to drop, some plant-based companies are moving away from replication and betting on new product formats. Revo Foods is one of them.
“The plant-based industry had a dogma that if you replicate meat!-->!-->!-->…
Read More...
Read More...
In A Worrying Sign for Food Tech, Americans Trust Authenticity Over Science to Identify ‘Truth’
US consumers value authenticity over science in their beliefs around food and agriculture, with a majority seeking truth as "simple, safe and familiar", a new survey has found.
How do you define truth when it comes to the food system!-->!-->!-->…
Read More...
Read More...
Explainer: What is the Non-UPF Verified Label, and What Do Brands Need to Know?
The Non-GMO Project recently launched a new on-pack certification to help consumers identify ultra-processed foods – here's what you need to know, and what it means for plant-based meat.
With ultra-processed foods (UPFs) front of mind!-->!-->!-->…
Read More...
Read More...
Brazilians Cool on Beef as Health Risks Take Precedence
Polling shows that health concerns are the biggest consumption driver in Brazil, potentially pushing 74% of its population to reduce or eliminate meat from their diets.
Brazil is home to JBS, Minerva and Marfrig, making it the world's!-->!-->!-->…
Read More...
Read More...
Could Extended Reality Be A Silver Bullet for Plant-Based Meat?
Researchers in Finland are using extended reality to create a multisensory eating experience and enhance the appeal of plant-based meat alternatives.
Forget CRISPR, fermentation or 3D printing – maybe all we need to improve the!-->!-->!-->…
Read More...
Read More...
Understanding ‘Switching Potential’: Better Taste & Access Could Unlock Thirst for Plant-Based Dairy
Dairy-free milk is the most evolved market in the plant-based industry, and a majority of non-drinkers show a potential to switch if certain barriers are removed.
The majority of people who don't consume oat milk, vegan Cheddar or!-->!-->!-->…
Read More...
Read More...
Trend Report: From Syrups to Cereal, Protein is Everywhere – These Startups Make Sure It Doesn’t Cost the Earth
We may be overconsuming protein, but the global appetite for the nutrient continues to grow – and future food brands are listening.
Protein-enhanced coffee may have been around for a few years, but how often do you find protein in your!-->!-->!-->…
Read More...
Read More...
McDonald’s New Meat-Free Burger in Canada Is All About the Veggies
McDonald's Canada is trialling the McVeggie, featuring a patty that ditches plant-based meat for vegetables.
After the Beyond Burger failure in Canada, McDonald's is banking on vegetables for its latest meat-free main.
The Golden!-->!-->!-->!-->!-->…
Read More...
Read More...
India: In the World’s Most Populous Country, Health is Putting Plants on the Plate
A nation known for its meat-free culture, India's plant-based food market is on the "brink of transformation" as healthy eating and protein intake take centre stage.
While many have spelt doom on the vegan food industry, its most!-->!-->!-->…
Read More...
Read More...
‘Rivalling Tofu’? Plant-Based Innovator Juicy Marbles Rolls Out Whole-Cut Pork with Nutri-Score A
Slovenian whole-cut meat analogue maker Juicy Marbles has released Pork-ish, the second product in its Meaty Meat lineup, its cheapest offering ever.
Building on its new Meaty Meat range, Juicy Marbles has released a whole-cut pork!-->!-->!-->…
Read More...
Read More...