Consumer Trends & Insights

A few weeks ago, at the Future of Protein Production conference in Amsterdam, thought leaders in sustainability and new protein production methods gathered to explore new pathways for the world’s protein needs. Industry pioneers Ira Van…
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It's been six months since German retailer Rewe opened Voll Pflanzlich, a fully vegan supermarket in Berlin. Here are the company's major learnings. There have been a number of progress markers for Rewe, the German retail giant, and its…
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“Change starts here,” Ira Van Eelen, co-founder at KindEarth.Tech and RESPECTfarms noted on the opening day of the Future of Protein Production Amsterdam 2024. With over 500 delegates, 45 exhibitors, and two packed days of panels,…
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Popular chain Smoothie King has introduced a GLP-1 Support Menu for customers on drugs like Ozempic and Wegovy, but the lack of plant-based options is a big miss. As Ozempic continues to reshape the food industry, Smoothie King is…
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A new study has revealed that UK consumers are more likely to curb their carbon footprint if they see their leaders take climate action. Politicians, business leaders and celebrities could be the "missing link" to public climate action,…
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A majority of Gen Z Americans are concerned about the climate crisis, highlighting the importance of the issue on the ballot this year. Two weeks from now, we'll likely know who the next president of the US will be. One of the major…
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Around 40% of consumers back measures like rationing and taxing high-impact commodities like meat and fuel to address the climate crisis. Over the years, a slew of studies have floated the idea of a carbon tax on things like fossil…
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Despite the industry's headwinds, retail sales of plant-based food in six major European markets increased by 5.5%, and lower prices can help bring a windfall for companies in this space. There have been a few too many doomsday-like…
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Americans are attracted to meat analogues mainly for their health benefits, but to overcome the sales slump, plant-based companies must offer better-tasting and cheaper products. The health halo created by meat producers is fluttering.…
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A new YouGov survey reveals that around half of Americans don't like the use of meat- and dairy-related terms on plant-based products, but should this shake up brands' marketing strategies? It was only last week that the European Court…
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Consumer concern about the climate crisis has escalated since 2022, but half of the world finds sustainable living expensive. With climate scientists sounding the alarm about the unrealistic path to 1.5°C – just as the Arctic burns, the…
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The Swedish government has announced that it is abolishing the flight tax it introduced in 2018 to combat aviation emissions, in a move welcomed by the industry and heavily criticised by climate activists. Greta Thunberg has been let…
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Retail sales of plant-based meat have been shrinking, but they're still higher than pre-pandemic levels. Opportunities lie in price cuts and bundling these analogues with fresh produce. In 2023, sales of vegan meat and seafood fell by…
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US meat giant Tyson Foods has been sued by an environmental group for misleading consumers about the sustainability credentials of its "climate-smart" Brazen Beef. Tyson Foods, America's largest beef producer, is being accused of…
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Fable Foods co-founder and CEO Michael Fox explains why the company has decided to work with meat producers on blended applications. Climate Week NYC is coinciding with a new era for blended meat, with a major taste test revealing that…
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In a comprehensive survey about blended meat, Americans were found to prefer half-meat, half-plant burgers and nuggets more than the market-leading, fully animal-derived products. People prefer the taste of blended meat over most…
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In Australia, vEEF has introduced a new range of meat analogues that are priced lower than animal-derived meat, keying into consumer trends. Nearly a year after its merger with Love Buds, vEEF is rolling out a new range of plant-based…
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Italian legacy meat producer Gruppo Tonazzo is shuttering its meat business to solely focus on plant-based proteins via its Kioene brand. Driven by its impact on the environment and people's health, one of Italy's oldest meat…
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A majority of consumers in Spain are open to eating more meat analogues if they offer nutritional and taste parity alongside a lower environmental impact. In Spain, over half of consumers (56%) have eaten plant-based meat in the last…
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A new report looks at the challenges facing dairy and its more planet-friendly alternatives, and how collaborations between them can shape the future of dairy. Globally, dairy might be a $944B market, but it is facing growing pains in…
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In a global climate change poll, 60% of consumers said they'd support government policies encouraging meat reduction to lower greenhouse gas emissions. People are worried about the state of the environment, what businesses are doing to…
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