Consumer Trends & Insights

A new Earth Day study looked at the impact of food choices on the climate crisis and how far consumers are willing to adapt their buying habits and the overarching message is that the vast majority of consumers are still not that aware…
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A metropolis of skyscrapers, frenetic sidewalks and dazzling nightlife, Hong Kong's thriving economy has always fallen short on one thing - food security. The city is dangerously dependent on food import; a shocking 90 percent of the total…
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The Good Food Institute (GFI) has released its annual 'State of the Industry 2021' reports that lay bare everything you need to know about the alternative protein landscape. Across the board, 2021 proved to be another year of strong…
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The two biggest plant-based protein startups in the world are run by men. The majority of the rising cell-based protein startups are also run by men, alongside most of the vegan investment groups that fund them. The leader of the NGO think…
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Changing Markets Foundation Launched a new website during London Fashion Week, held last month. The virtual computer game-style site shines a light on greenwashing and outs major offenders, via a virtual laundrette. The stunt was supported…
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Beyond Meat CEO Ethan Brown has revealed he is confident that the company can overcome disappointing market performance in 2021. In a recent earnings conference call, he discussed factors that impacted revenue, including Covid-19 and said…
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Used clothing sales are expected to reach $77 billion by 2025. The figure is predicted to be directly impacted by popular resale sites and apps. Retailers have identified the surge in resale activities and are looking to cash-in with…
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Research commissioned by ProVeg Netherlands has found that 28 percent of Dutch people want to see a future without meat. One fifth would like to see the government ban slaughterhouses. The research was conducted by Kieskompas, with the VU…
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Data collected by vegan dating app Veggly suggests that vegans and vegetarians are more open to the concept of unconventional relationship frameworks, with 60 percent saying they're more likely to entertain open relationships than…
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The world of food is changing. Tech has invaded eating in a big way, from meal delivery to social media to online shopping and there ain't no turning back. Investors too, are in the midst of a massive love affair with all things food. (And…
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Discount supermarket chain Aldi U.K. has announced a significant surge in plant-based sales during January. Reporting a spike of 500 percent against last year’s January sales figures, the budget retailer has attributed the numbers to an…
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Credit Suisse Research Institute released a report this week identifying Gen Z and Millennials in China, India, and other emerging countries as more likely to align with sustainable consumption than those in developed regions. An increased…
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The world around is changing. Because, the climate crisis. Throw in a two-year and counting pandemic and well, we're not in Kansas anymore, Dorothy. From extreme weather patterns to supply chain disruptions to green energy transitions to…
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Leading UK supermarket Tesco says it saw an increase in sales across its vegan products, with revenues doubling compared to Veganuary 2021 on some ranges. New versions of classic dishes were released in time to capitalise on the…
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A Censuswide survey, commissioned by environmental search engine Ecosia, has revealed new plant-based trends. Major takeaways include more than 20 percent of participants reducing meat intake in light of the climate crisis. It was revealed…
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A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages…
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Pre-cooked plant-based frozen meals are being lauded as a growing market across the world. The claim has been made following the release of the Lausanne Index Prize winners. More meat-free options than ever before featured prominently,…
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Using publicly available data, non-profit and alternative protein advocacy organization the Good Food Institute (‘GFI’) has identified commonly-recognised predictions about the future of plant-based meat. A newly released report suggests…
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Global streaming giant Netflix has announced that Don’t Look Up has climbed to second position on its most successful releases list. The title debuted on the site on December 24 2021. It has since racked up over 322,000,000 viewing…
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Vegan fried chicken company VFC commissioned an online survey of 5,204 people. A majority revealed that they have little to no knowledge of how chickens are farmed in the UK. Most surveyed claimed that shopping and eating habits would be…
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Oda, one of Norway’s leading online grocers, has reported a drop in the number of orders for red meat. It comes as part of a wider acknowledgment that carbon-heavy product sales have fallen in general. The trend is thought to be connected…
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