Consumer Trends & Insights

Consumers are considering sustainability more than ever before when it comes to their food and drink purchases, a new poll has found.
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Nearly half of China's consumers want to shop healthier but price and information access are proving to be barriers.
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A new report on the alternative protein market in China says firms should target the country's 700 million young consumers.
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As many as half of food delivery platform users are now purchasing vegan products, trend experts from Deliveroo and Instacart say.
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Within the next five years, the secondhand apparel market in the U.S. is expected to reach US$77 billion, says a new report.
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More than 7 in 10 consumers are willing to try and buy novel animal-free cheese products, a new consumer acceptance study has found. These products are made from precision fermentation, which allows the replication of real dairy proteins…
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Cultivated meat could balloon to a US$25 billion global industry by the end of the decade, predicts a new report by analysts at McKinsey & Co. The report estimates the trajectory that the cell-based protein industry will take in the…
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Natural and organic foods retailer Whole Foods Market, known for its yearly trend lists, has revealed its first-ever exclusively plant-based predictions with nut-based cheese alternatives, fish substitutes made from banana blossoms and…
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In a new report on the investment case for a sustainable food system, analysts say that the plant-based food transition is “inevitable” and will bring about new opportunities for investors and businesses across the food supply chain.…
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According to a study by plant-based nutrition brand Raw Sport, over 70% of their customers, new and existing, are completely removing animal dairy from their diets owing to reasons such as dairy being linked to ill-health, global warming…
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Impossible Foods and Oatly represent perhaps the most successful food techs in the alternative protein space, with their iconic branding recognised by even mainstream meat-eating consumers. So what’s in the secret sauce? According…
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More than 8 in 10 consumers now expect businesses to help solve global climate and social justice issues, a recent survey has found. Part of a report on the rise of sustainability, the poll also revealed that the majority of shoppers have…
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According to a new survey released by the Organic Trade Association(OTA), U.S. organic sales of food and non-food products skyrocketed to a new high last year, recording a 12.4% jump, marking the first time that total organic sales have…
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More than 8 in 10 consumers believe that sustainability is an important attribute for brands, a new consumer perception survey has found. The U.S. poll also found that over 70% of shoppers now value sustainable products more than they…
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A new study was looking to do a deeper dive into the many misconceptions about vegans and vegetarians has taken meat eaters by surprise, with the results showing that vegans reported higher happiness levels (+7%) than those who consume…
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There’s a huge opportunity to be made in China, the world’s most populous country, whose consumers are increasingly keen on healthier, safer and more sustainable alternative proteins. But for plant-based producers to succeed in the Chinese…
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People in the U.K. are dramatically reducing their animal-based food intake since the pandemic, a new survey has found. The poll, focused on changing consumer habits in the country, revealed that as many as one in four Brits have already…
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According to a new survey conducted by clean manufacturing firm Genomatica in the U.S., even though 86% of consumers believe that sustainability is important, nearly half (48%) are not aware of how or where they can find sustainable…
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Germany decreased its animal meat production, but vegan meat manufacturing grew, new data shows. Over 2020, the total value of meat production in the country fell by 4%, while its plant-based counterparts saw its value grow double-digits,…
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People are failing to acknowledge the role of factory farming in being a “pandemic catalyst risk”, especially those who are committed meat eaters, according to new research. In the study, scientists warn of the enormous health threats…
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Consumers believe that cultivated protein could make up as much as 40% of their future meat intake, according to new research. Examining attitudes and adoption of cell-based meats among U.S. and U.K. consumers, the study also found…
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