Consumer Trends & Insights

Products that blend dairy with plant-based ingredients are preferred over 100% vegan formats in taste tests, but these 'balanced proteins' lag in purchase intention. Here's how they can close the gap. After a breakout year in 2025,…
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Carlsberg Britvic-owned Plenish has expanded its clean-label plant-based portfolio with two pea protein powders, tapping into the UK's growing protein market. British dairy-free milk brand Plenish is building on its clean-label…
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Beyond Meat is undergoing a transformation, the latest instance being the expansion of its Clean Label Project Certified portfolio, which now covers over 20 products, including its new protein drinks. Building on its repositioning as a…
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Katie Cantrell, co-founder and CEO of behavioural change non-profit Greener By Default, argues why the food industry needs to rethink its approach to nudging plant-based choices. Recent publications have rightly drawn attention to the…
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In a blind taste test, consumers rated Aleph Farms's cultivated meat as just as good as beef on the flavour and texture scale, with half saying they'd order it in a restaurant. To get meat-eaters to bite into a steak made from cultured…
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Plant-based barista milks and coffee creamers have closed the flavour gap with dairy, though the average non-dairy product still has some way to go. Price and protein wins, meanwhile, will be key to the category's future. In the US, 83%…
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University of Queensland's Dr David Fechner outlines the behavioural science project he's working on, as part of a fellowship funded by the Australian government. Each year, the Australian government awards 50 prestigious Early Career…
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For Americans, nothing influences food purchases more than health this year, according to a new survey shedding light on protein preferences, GLP-1 users, sugar alternatives, and ultra-processed foods. In the MAHA era, health truly does…
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Italy's consumer base for plant-based meat, dairy and other products has expanded by nearly 11% in the last three years, with health at the forefront of the shift. Italians love their polpete, salsicce and salame – and not just the…
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At least 65 companies and brands now offer blended meat products amid fast-growing interest from retailers and foodservice operators. Can the category now scale past its proof-of-concept stage? From Disney to the Dutch Grand Prix,…
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Beyond Meat has added four new flavours to its plant-based protein drinks range, Beyond Immerse, whose initial drop sold out within days. Just a month after its surprise foray into the beverage category, plant-based pioneer Beyond Meat…
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Bonvivant Cocktail Bistro, a one-Michelin-starred restaurant in Berlin, has ditched dairy and eggs from its brunch offerings, completing its transition to a fully vegan menu. Plant-based haute cuisine is on fire, as more and more of the…
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Cultivated meat is still referred to by an array of names, from 'lab-grown' to 'cell-cultured' – a new poll spotlights the most appealing way to describe it to consumers. In a country with more regulatory approvals and more bans for…
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A group of 20 food companies are imploring the EU to reject a proposal that would prohibit plant-based products from using meat-like terms on their packaging, ahead of a vote next month. Beyond Meat, Quorn, The Vegetarian Butcher, Linda…
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People are three times more likely to choose oat milk in their coffee drinks when it is offered as the default option, lowering emissions by 25-34%. Changing a café's default milk option from dairy to oat can increase the latter's…
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As a category, blended meat matured in 2025, and supermarkets led the way. Can the climate crisis, inflation, and health concerns bring more consumers to this format this year? With meat prices and the demand for protein simultaneously…
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Plant-based giant Beyond Meat has diversified past food for the first time, launching a line of clear protein drinks called Beyond Immerse to support gut and muscle health. Ethan Brown wasn't kidding. It was in July last year when…
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Young men's meat consumption is rising faster than any other age group in the UK. Still, Gen Z remains the most likely demographic to follow a vegan or vegetarian diet. The UK has long been a trailblazer in the meat-free movement. It…
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Meat Free Made Easy, a UK campaign to help people eat less meat, has launched a new platform that leverages collaborative marketing to attract more people to the plant-based sector. Months after bringing together more than 50 food…
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A majority of people in Germany are in favour of a lower VAT rate on plant-based milk, which is bought by nearly half of the country's consumers now. People in Europe's largest plant-based market want its government to level the playing…
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New data shows surging demand for plant-based food in Canada, but prices remain both an opportunity and a challenge for companies in this space. More than half of Canadians are looking to increase the amount of plant-based food they…
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