Consumer Trends & Insights

Consumer research suggests that most consumers find Sun Bear Biofuture's yeast-derived cocoa butter substitute equivalent to or better than the conventional fat. In a major validation of the burgeoning microbial fat industry, a majority…
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Swedish oat milk giant Oatly is urging the food industry to address the biggest hurdles that prevent consumers from making more sustainable choices, outlining five clear areas of action. Oatly is bolstering its climate leadership with a…
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The share of Americans who factor a food's processing levels into their purchasing decisions has declined this year, though uncertainty around the healthfulness of ultra-processed food continues. The consumer and policy focus on…
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The share of global GLP-1 users is set to expand rapidly, which will bring about changes in how we eat. Protein and fibre will only grow in importance, underscoring a key opportunity for food companies. The weight-loss drug boom will…
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People's personal experiences and family traditions are major hurdles to wider adoption of plant-based diets, a new study has found, highlighting a need to consider dietary choices "within their broader social and cultural context". …
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A new study reveals that a combination of carbon labels and taxes on highly polluting foods would reduce emissions by the equivalent of 4.7% of the UK's overall emissions. Showcasing carbon footprints on product labels and taxing…
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A new study reveals that meat-eaters in Australia perceive plant-based alternatives as riskier and less valuable, regardless of how they're marketed, and calls on manufacturers to tailor their messaging to different consumer groups. …
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Orkla has given a facelift to six popular breakfast products under its MTR Foods brand in India, which now feature 10g of plant-based protein to align with consumer health trends. Among the best ways to help people eat more protein is…
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Around three in five consumers in the US are open to the idea of eating less meat and replacing it with beans, citing concerns about inflation and personal health. A similar number of Americans consume both meat and beans, but a large…
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A new study suggests that consumers in the US and Germany are more accepting of cultivated meat when labelled with that term instead of 'lab-grown'. What do you call cultivated meat to deliver the maximum impact? Do you keep that…
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Spanish plant-based leader Heura has debuted its first non-meat-mimicking products: legume-based veggie burgers that contain twice the protein as the category average. On the back of its first profitable quarter, Barcelona-based Heura…
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South Korean food giant Pulmuone's US subsidiary has recorded 17% year-on-year growth in tofu sales, outpacing the overall category to meet Americans' appetite for minimally processed proteins. With high-protein, high-fibre and…
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A new study outlines consumer attitudes towards breakthrough scientific technologies, including cultivated meat, whose potential is greatest among Gen Z. Gen Z was touted as the climate generation, behind movements like Fridays for…
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In Europe's two largest markets for alternative proteins, around three in five consumers are open to buying blended meat if their taste and price meet expectations. Last year, a large survey in the UK and Germany found that half of…
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A cross-Atlantic study found that plant-based food sales are less price-sensitive than those of conventional meat and dairy, with socioeconomic status playing a key role. Wars in the Middle East and Ukraine, accelerating climate change,…
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A new report shows that three in five homes in the US bought plant-based food in 2025, with the South spending the most money and the West leading in household penetration. Most Americans who buy plant-based products in the supermarket…
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US fast-food chain White Castle has debuted a Southwest Veggie Slider made with Dr Praeger's meat-free patty, months after discontinuing the Impossible Foods version, citing consumer feedback. In October, White Castle concluded a…
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British ready meal startup Pollen + Grace has abandoned its 100% plant-based approach, adding chicken-based options to its lineup and facing pushback on social media. Despite health and environmental experts' calls for businesses to…
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Austrian meat major Marcher Fleischwerke has expanded its focus on alternative proteins with Now!, a new brand that combines plant-based meat with blended proteins. Blended meat's momentum seems unstoppable in the current landscape. …
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Steakholder Foods is bringing its 3D-printed, whole-cut meat alternatives to the US with the launch of its new plant-based brand, Perfecta, in the second half of 2026. After years of developing its 3D-printed meat manufacturing…
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Oatly's hotly anticipated cold foam barista milk is officially invading coffee shops, heralding a new era for non-dairy versions of the viral topping. I feel like a failure. As a chronically online, coffee-obsessed Gen Zer who spends…
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