Consumer Trends & Insights

A majority of Americans agree that students should have access to plant-based meals and non-dairy milk in school lunches, aligning with a bipartisan bill in the Senate. School students should be able to drink soy milk in their lunches…
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A new study reveals that losing track of food and being too busy are among the key drivers of household food waste in the US. Retailers, manufacturers, and policymakers are all part of the solution. An American family of four throws…
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In the Netherlands, individuals ate 74.4kg of meat on average in 2024, the lowest since records began two decades ago. But experts are calling for a faster transition. Meat consumption is at its lowest point in 20 years in the…
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Dutch supermarket Albert Heijn has launched a blended yoghurt combining dairy with fava beans, just as Kerry has discontinued its hybrid Smug Dairy range in the UK. While blended meat is entering supermarkets in Europe and the US with…
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Meat and milk consumption has declined in Germany, while the production of plant-based proteins has doubled since 2019, spotlighting the flexitarian consumer base. Germany isn't Europe's largest market for plant-based food for no…
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Kid-focused meals in fast-food restaurants are unhealthy and increasingly expensive, but parents believe blending meat with plants could be a real win-win. As the state of kids' meals in schools dominates headlines in the US and…
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The EU Parliament today voted in favour of a ban on meat-like designations on plant-based meat product labels, paving the way for trilogue negotiations. The conservative European Parliament has voted to ban terms like 'beef', 'bacon'…
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A new study analysed several plant-based, algae-derived and cultivated protein sources for meat alternatives to find consumers' favourite ingredients. Are you more into pea protein burgers or rice protein nuggets? Or perhaps you're more…
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Over 200 companies and organisations have kick-started a campaign calling on MEPs to reject the proposed ban on the use of meat-like terms on vegan product labels. A week before MEPs gather for a plenary vote to ban the use of terms…
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A majority of Americans are buying less beef or giving it up altogether in response to record-breaking prices, a trend set to continue as costs continue to rise. In August, average ground beef prices reached $6.32 per lb in US cities,…
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A new survey has found that over half of Brits who have stopped drinking plant-based milk are willing to return to the category – here's how brands can win them back. Many people may have stopped drinking non-dairy milk recently, though…
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Wichayapat Piromsan, Thailand director for Madre Brava, sheds light on Thailand's animal protein overconsumption and why more plants need to be on the plate. Browsing the aisles of a Bangkok health food store recently, I saw something…
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Over nine in 10 health professionals in Europe feel consumers eat too much meat, and 70% believe the livestock industry undermines science, shows a new poll. Europe's doctors unanimously agree that meat consumption levels are too high…
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More than one in five Brits are eating less meat than they were a year ago, and two-thirds are open to reducing their consumption. Beans could be a winner here. Despite the rise in meat-eating among Gen Z men, public willingness to cut…
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British vegan startup This has added a deli meat SKU while expanding the whole-food-championing This is Super Superfood line it launched earlier this year. As sales of plant-based meat continue to weaken, some of the industry's leading…
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A new study showed people a mock Chipotle menu with and without plant-based options to see whether it affected their decisions to choose meat. The results go against the grain. Will seeing more plant-based options on the menu make you…
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Cattle populations are declining in the Netherlands, leaving companies with an opportunity to foray into hybrid milk products. And consumers are here for it. Hybrid dairy has already been in Dutch headlines once this year, after retail…
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Spanish firm Novameat has expanded its line of pulled plant-based meats with clean-label pork and lamb alternatives for foodservice. A year after securing $19.2M in Series A funding, Novameat has introduced two new meat alternatives…
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Like, the plant protein brand owned by Livekindly Collective, is returning to UK shelves with three SKUs across all major supermarkets. Livekindly Collective is bringing back its Like brand of plant-based meat to the UK, around three…
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Nearly half of citizens in China's tier 1 cities would choose cultivated meat and seafood over conventional options – but health and safety remain the main concern. As China's government ramps up support for cultivated meat, people…
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New research from the UK shows that ultra-processed foods (UPFs) may not be the real culprit behind overeating, calling for a more nuanced approach to processing and nutrition. Already this month, the American Heart Association has…
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