Consumer Trends & Insights

A new study reveals that meat-eaters in Australia perceive plant-based alternatives as riskier and less valuable, regardless of how they're marketed, and calls on manufacturers to tailor their messaging to different consumer groups. …
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Orkla has given a facelift to six popular breakfast products under its MTR Foods brand in India, which now feature 10g of plant-based protein to align with consumer health trends. Among the best ways to help people eat more protein is…
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Around three in five consumers in the US are open to the idea of eating less meat and replacing it with beans, citing concerns about inflation and personal health. A similar number of Americans consume both meat and beans, but a large…
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A new study suggests that consumers in the US and Germany are more accepting of cultivated meat when labelled with that term instead of 'lab-grown'. What do you call cultivated meat to deliver the maximum impact? Do you keep that…
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Spanish plant-based leader Heura has debuted its first non-meat-mimicking products: legume-based veggie burgers that contain twice the protein as the category average. On the back of its first profitable quarter, Barcelona-based Heura…
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South Korean food giant Pulmuone's US subsidiary has recorded 17% year-on-year growth in tofu sales, outpacing the overall category to meet Americans' appetite for minimally processed proteins. With high-protein, high-fibre and…
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A new study outlines consumer attitudes towards breakthrough scientific technologies, including cultivated meat, whose potential is greatest among Gen Z. Gen Z was touted as the climate generation, behind movements like Fridays for…
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In Europe's two largest markets for alternative proteins, around three in five consumers are open to buying blended meat if their taste and price meet expectations. Last year, a large survey in the UK and Germany found that half of…
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A cross-Atlantic study found that plant-based food sales are less price-sensitive than those of conventional meat and dairy, with socioeconomic status playing a key role. Wars in the Middle East and Ukraine, accelerating climate change,…
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A new report shows that three in five homes in the US bought plant-based food in 2025, with the South spending the most money and the West leading in household penetration. Most Americans who buy plant-based products in the supermarket…
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US fast-food chain White Castle has debuted a Southwest Veggie Slider made with Dr Praeger's meat-free patty, months after discontinuing the Impossible Foods version, citing consumer feedback. In October, White Castle concluded a…
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British ready meal startup Pollen + Grace has abandoned its 100% plant-based approach, adding chicken-based options to its lineup and facing pushback on social media. Despite health and environmental experts' calls for businesses to…
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Austrian meat major Marcher Fleischwerke has expanded its focus on alternative proteins with Now!, a new brand that combines plant-based meat with blended proteins. Blended meat's momentum seems unstoppable in the current landscape. …
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Steakholder Foods is bringing its 3D-printed, whole-cut meat alternatives to the US with the launch of its new plant-based brand, Perfecta, in the second half of 2026. After years of developing its 3D-printed meat manufacturing…
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Oatly's hotly anticipated cold foam barista milk is officially invading coffee shops, heralding a new era for non-dairy versions of the viral topping. I feel like a failure. As a chronically online, coffee-obsessed Gen Zer who spends…
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Californian dairy-free brand Kite Hill has introduced a first-of-its-kind cream cheese alternative with twice the protein of its dairy counterparts. US plant-based food company Kite Hill is diving into the protein rush with a non-dairy…
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A majority of cafés in the UK would consider offering oat milk as the default option in milk-based beverages, if consumer demand exists and wholesale prices are lowered. How would you feel if your local coffee shop served your flat…
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Swiss startup SentiaNova has emerged from stealth with a pre-processing technology that removes off-flavours from plant proteins in a bid to tackle one of the industry's most common complaints. Addressing the taste barrier that plagues…
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Rewe Group, which operates more stores than any other supermarket in Germany, has launched a blended burger with 70% beef and 30% plant-based ingredients. In another sign of blended meat's wide-reaching potential, Rewe Group has…
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Finland's plant-forward nutrition guidelines have spurred increased intake of whole-food proteins like tofu and legumes, with meat reduction the most popular dietary change. In November 2024, the Finnish Food Authority updated its…
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Products that blend dairy with plant-based ingredients are preferred over 100% vegan formats in taste tests, but these 'balanced proteins' lag in purchase intention. Here's how they can close the gap. After a breakout year in 2025,…
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