Consumer Trends & Insights

By Sonalie Figueiras, Editor-in-Chief, Green Queen Media and Maarten Geraets, outgoing MD Alternative Protein, Thai Union There’s no denying that times are tough for the global plant-based industry. Retail sales are down, investors have…
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Consumer preferences are becoming clearer when it comes to plant-based foods – people are drawing a line at genetically modified (GM) ingredients (also known as GMO), even as many vegan products have increased shelf space. This is…
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Leading US plant-based food companies are reportedly considering forming a coalition similar to groups behind ultra-successful marketing campaigns like Got Milk? and The Incredible Edible Egg, according to Adweek. Earmarked for a 2024…
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Around three-quarters of Americans don't think eating meat and dairy would have any impact on climate change, according to a new survey, compared to 6 out of 10 who believed recycling is a key climate action. This is despite multiple…
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Plant-based meat may be getting caught in the culture wars, and US brands that emphasize climate and environmental concerns may be putting off conservative consumers who are reluctant to try such products, according to new research. By…
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Only 1% of Americans say they are vegan – down from 3% in 2018 and 2% in 2012 – according to a new Gallup poll. The number of vegetarians, meanwhile, has also dropped from 5% in 2018 to 4% in 2023. The Gallup survey, conducted…
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Of five emotions analysed by a new report in the peer-reviewed Global Environment Change journal – anger, sadness, guilt, fear and hope – climate anger has been found to be the most influential in spurring climate action. In fact, the link…
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One of 919 respondents to the proposed plant-based milk labelling guidance by the US Food and Drug Administration (FDA), the Plant Based Foods Association (PBFA) submitted the largest comment – a 19-page document. Speaking to Green Queen…
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In a bid to meet the UN's second Sustainable Development Goal (SDG2) of zero hunger by 2030, one campaign is asking you to eat more beans. Its argument? Beans are cheap, long-lasting, nutritious, versatile, planet-friendly, and ubiquitous.…
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In the US, 95% of foodservice operators expect increased or stable sales of vegan food and beverages in the next year, with 76% aiming to continue or increase the number of plant-based meat options, according to a new report by industry…
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A UK survey of 200-plus marketing professionals has revealed that 76% have worked on sustainability-related campaigns for clients in the last five years, despite many feeling unqualified to do so. The research suggests a skills gap between…
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A study by Swiss ag-tech startup Varda has found that the cost-of-living crisis has restricted consumer spending on sustainable food in the UK, despite a majority being considerate of their food sources. This comes after another report by…
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Beyond Meat's first new ad campaign after a difficult year sees the plant-based meat brand go back to its roots – literally. Titled There's Goodness Here, Beyond tackles misinformation about plant-based meat in a subtle response to the…
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Singapore-headquartered Next Gen Foods is rebranding into TiNDLE Foods, its vegan chicken subsidiary, as it announces an expansion into new product categories. The move will see Mwah!, the start-up acquired by the parent company in March,…
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In a weeklong trial, German discount retailer Penny has increased the prices of nine products – mostly dairy and meat – to reflect their true cost on the climate (including soil and water use) and human health. Implemented across its 2,150…
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Recent data indicate that dining decisions are increasingly causing stress for younger Americans, with nearly one-third experiencing 'menu anxiety' when ordering at restaurants. A study of 2,000 adults revealed that 41 percent of…
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Several years ago, I made the somewhat difficult and hugely inconvenient decision to keep all my waste in a glass jar. I wanted to make as large an environmental impact as possible, and walk the talk about advocating for a greener and…
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Have we consumed our way to a climate crisis? Our entire economy is based on growth indicators and well, not all growth is good. That’s the underlying message of the degrowth movement—a term used to encapsulate political, social, and…
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To achieve long-term success, alternative protein companies need to better leverage consumer psychology and the behavioral science around instant and future rewards. In the fast-growing alternative protein sector, companies are…
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A new meta-analysis explores how restaurants can get patrons to order lower-emission food. In a climate increasingly fraught with urgency, the microscope is on consumer behaviors, particularly food choices, which generate about 34…
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From greenlabelling to greenlighting: here's a guide to greenwashing vocabulary in all its shapes and forms, as well as examples to help you spot them. So you’ve heard of greenwashing. But there’s a whole host of ways companies are…
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