Green Queen’s Mission

We INFORM. We INSPIRE. We EMPOWER.

Founded by serial social entrepreneur and eco activist Sonalie Figueiras in 2011, Green Queen is an award-winning impact media platform advocating for social & environmental change based in Hong Kong with a global outlook and an international audience.

We’re running out of time to address the ecological & health ills of our time and we believe a circular economy, alternative protein and the food tech revolution are the solutions to our current climate crisis and the best way to advocate for global social and environmental change. Our mission is to shift consumer and corporate behaviour through our original, authentic, and groundbreaking content across Asia and beyond.

Green Queen is a multi-channel platform and a trusted global impact media brand. As an award-winning online magazine, we reach millions of readers a year and cover breaking news and product launches, share in-depth research and industry insights, and feature exclusive interviews with entrepreneurs and key ecosystem players. Green Queen is also the world’s leading source for APAC alternative protein industry news and reporting, one of the most important consumer products and investment opportunities of our time.

In 2020, Green Queen Media was awarded the prestigious Best In World Special Awards Prize by the Hallbars Sustainability Reports Awards, a Swedish organisation that recognises the best planet-led reporting in around the world for our outstanding contribution to raising awareness about climate change. In 2021, our sophomore report the APAC Alternative Protein Industry Report 2021 – APAC Acceleration also won the Hallbars Sustainability Reports Awards – Best Plant-Based Institutions. 

About Green Queen Media

Green Queen’s multi-channel media platform is a trusted brand across Asia and includes:

The Green Queen Story

A few years ago, Sonalie Figueiras was attempting to live a healthier life in Hong Kong. It was hard work. Putting together an organic meal meant going to 3 supermarkets and 2 health food shops. Replenishing bathroom products meant traveling 45 minutes on the MTR to find eco-friendly shampoo. Cleaning her apartment meant convincing her husband that paying an extra 30% more for what seemed like nothing more than lemon and water was in fact going to save their lungs. But over time, her little ‘green’ book of addresses got longer. Convinced that there were others like her out there, she decided to create an online guide where she could share her findings. And voila! Green Queen was born. Meet the rest of our incredible Green Queen Team.

Our Editorial Policy

Green Queen is an editorially-driven media publication. Over 98% of our content is editorial and independent. Sponsors and partners have no influence over our editorial decisions. Paid articles are clearly marked as such: look for ‘This is a Green Queen Partner Post’ at the bottom of the page.