Green Queen’s Mission

Founded by serial entrepreneur Sonalie​ ​Figueiras​ in 2011, Green Queen is an award-winning impact media platform advocating for social & environmental change in Hong Kong. Our mission is to shift consumer behaviour through inspiring & empowering original content in Asia and beyond.

About Green Queen

Green Queen’s multi-channel platform is a trusted brand in Hong Kong and includes:

  • Award-Winning Online Magazine
  • Events
  • Social Media Community
  • Weekly Newsletters
  • Podcast

Green Queen focuses on the following Content Verticals:

  • #livelowwaste – zero waste, circular economy & sustainability
  • #votewithyourdollar – conscious consumption & eco brand profiles
  • #eatmoreplants – vegan & plant-based trends, reviews and resources
  • #investinyou – health, wellness & fitness
  • #beinspired – KOL & Entrepreneur features

The Green Queen Story

A few years ago, Sonalie Figueiras was attempting to live a healthier life in Hong Kong. It was hard work. Putting together an organic meal meant going to 3 supermarkets and 2 health food shops. Replenishing bathroom products meant traveling 45 minutes on the MTR to find eco-friendly shampoo. Cleaning her apartment meant convincing her husband that paying an extra 30% more for what seemed like nothing more than lemon and water was in fact going to save their lungs. But over time, her little ‘green’ book of addresses got longer. Convinced that there were others like her out there, she decided to create an online guide where she could share her findings. And voila! Green Queen was born.

Meet The Green Queen Team

The Green Queen HK Directory

Green Queen’s HK Directory is Hong Kong’s largest and most detailed healthy living resource by any measure. Find listings like:

  • Conscious Dining: indie coffee shops, craft beer bars, farm to table restaurants, vegan takeaways, healthy cafes, cold pressed juiceries
  • Guilt-Free Groceries: organic veggie box deliveries, artisanal pantry, sustainable seafood, free-range chicken, grass-fed meat,  health food shops (online and off)
  • Eco Shopping: fair trade gifts & accessories, recycled wood furniture, organic baby wear, green toys, eco fashion, ethical jewelry 
  • Health & Wellness: organic spas, toxin-free cosmetics & skincare, detox & cleanse programs, supplements & superfoods 
  • Allergen-Free & Specialty Diets: paleo, gluten-free, sugar-free, vegan and vegetarian lifestyle resources
  • Fitness & Yoga: the city’s most comprehensive list of gyms, fitness studio, yoga studio, mixed martial arts gym, dance studio
  • Charities & NGOs: Hong Kong’s most exhaustive list of charitable and non-profit organizations