UPFs

Not all ultra-processed foods are unhealthy, according to the American Heart Association, which calls for a nuanced categorisation of these products. With the conversation around ultra-processed foods (UPFs) dialled up to eleven in the…
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Ex-FDA commissioner Dr David Kessler has filed a citizen petition asking the agency to revoke the food safety status of processed refined carbohydrates, a move that both helps and challenges the MAHA movement. On Thursday, the Centers…
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On a mission to make healthy ultra-processed foods, UK startup Modern Baker has secured £2.5M ($3.4M) in a Series A funding round. While the furore around ultra-processed foods (UPFs) remains at fever pitch, one British startup is…
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Two in five Americans believe all processed foods are unhealthy, despite evidence showing otherwise, according to a new poll. Over the last couple of years, as the ultra-processed food (UPF) backlash has raged on, a wave of…
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Even small amounts of processed meats like hot dogs and bacon are associated with the risk of type 2 diabetes, heart disease, and cancer, a new study has found. While Americans celebrated overconsumption at Nathan's Famous's annual hot…
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Researchers have created a new scoring system to classify ultra-processed foods, describing it as a "nuanced" alternative to the existing Nova classification. It has been over 15 years since Dr Carlos Monteiro spearheaded the…
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Shortly after acquiring low-calorie fat maker Epogee, David Protein is being sued by other snack brands for allegedly monopolising the ultra-processed ingredient derived from a seed oil. What was supposed to be a celebratory week for…
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The regulation of ultra-processed foods has been the talk of US food policy ever since Robert F Kennedy Jr took office – the FDA will soon weigh in. The conversation surrounding ultra-processed foods (UPFs) in the US is about to be…
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UPFs have become public enemy number one, and the plant-based meat sector has been caught in the media crossfire. Here's everything CPG brands and founders need to know. There are many explanations for why plant-based meat isn't selling…
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Dr Sarah Ison, global director of research at Madre Brava, argues that the ultra-processed food discourse is helping worsen climate change. Ultra-processed foods, or UPFs, are dominating news sites, opinion pages and influencers’ social…
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Research around ultra-processed food often overlooks important nuances when it comes to plant-based meat, which can potentially mislead consumers on the health impacts, suggests a new review. If you've been shying away from plant-based…
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Some of the largest food and drink companies successfully lobbied against the UK government's push to offer discounts on minimally processed and nutritious products. This October, the British government is set to roll out regulations…
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The Seed Oil Free Alliance has rolled out a certification label for products that eschew these fats, building on growing discontent around seed oils and amid a resurgence of tallow. The battle against seed oils has been taken up a notch…
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Wellness influencer and Levels co-founder Casey Means is in line to become the next Surgeon General of the US. A divisive figure across the aisle, what could her appointment mean for food tech? Championed by Donald Trump and Robert F…
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Backed by the likes of Mike Tyson and Future, vegan fast-food chain Mr Charlie's is opening 18 locations in Arizona, despite widespread restaurant closures in the US. Here's why. It's never been easy to own a hospitality business; for…
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The UK's largest retailer is not on track to meet its goal of increasing plant-based meat sales by 300% by this year, as consumers show an appetite for vegetables, beans, and tofu instead. In a further sign of the UK's dietary shift…
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Half of Americans recognise the health benefits of a vegan diet, but they need reassurance from their primary care doctors to eat more plants. While a majority of Americans say they are happy to eat more plant-based food and know it's…
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In an international study, experts suggest that ultra-processed foods and the "artificial" additives in them can raise the risk of premature death. Between 4-14% of premature deaths in eight countries are attributed to the consumption…
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A new study about consumers in Singapore and the UK illustrates the importance of culture when assessing people's motivations for eating plant-based meat, with clues for brands on how to leverage the cultural contrast. Plant-based meat…
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As one of the world's largest plant-based meat companies, Beyond Meat hits back at the livestock industry with a new documentary short. Is beef just the new tobacco? That's one of the central claims in a new short film by Beyond…
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As sales of meat alternatives continue to slide, a new crop of whole-food plant protein formats is on the rise. Oh So Wholesome's Veg'chop is among the products spearheading this shift. This month, a shift seems to be occurring in…
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