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Nico Muzi 1 posts 0 comments

Nico Muzi, is the Co-Founder & Managing Director of Madre Brava. The son of an Argentine rancher, he has been campaigning and communicating on climate issues for around 20 years, including running the flagship European Meat Campaign for global NGO Mighty Earth. He co-directed the award-winning documentary Frontera Invisible, about indigenous communities in Colombia that organize to protect their land and people from dangerous biofuel policies. Nico learned the art of storytelling while working for global PR firm Weber Shandwick at the start of his career.

Vegan

Burger Wars Heat Up: Why McDonald’s is Losing to Plant-Based Rivals in Europe

Nico Muzi Jan 16, 2025

Sustained high meat prices on both sides of the pond are changing the burger business – for the benefit of people and the planet. But McDonald’s may be too centralised to adapt quickly enough to the changing times. The world’s largest…
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