impossible burger

Californian plant-based meat pioneer Impossible Foods is expanding its reach in Australia and New Zealand with retail distribution secured Woolworths and Countdown supermarkets. Consumers will now be able to purchase the world famous meat…
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Arguably, no two food tech companies have played a bigger role in making it seem possible for the planet to go plant-based than California-based rivals Beyond Meat and Impossible Foods. Both companies manufacture animal-free burger patties…
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Impossible Foods is reportedly looking to raise $500 million in a new funding round that would bring its valuation to $7 billion. The reports come as the Silicon Valley food tech’s founder and CEO Pat Brown made clear the firm’s intentions…
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Impossible Foods has expanded to Australia and New Zealand. For the first time, diners in both countries will be able to grab the iconic plant-based Impossible Burger in restaurants. It represents the third and fourth global market…
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Impossible Foods has announced its expansion to the Middle East, and will soon be debuting its flagship Impossible Burger in Dubai. From this week, the food tech’s heme-filled bleeding plant-based burgers will be rolled out across…
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Impossible Foods and Oatly represent perhaps the most successful food techs in the alternative protein space, with their iconic branding recognised by even mainstream meat-eating consumers. So what’s in the secret sauce? According…
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From May 26, the award-winning bleeding plant-based Impossible Deluxe Burger will make its convenience store debut in Asia at over 300 locations of 7-Eleven stores in Singapore as a ready-to-eat meal available under S$6 (approx. US$4.50). …
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Impossible Foods has announced that it has secured Child Nutrition Labels (CN Labels) from the U.S. Department of Agriculture (USDA), the food crediting statements providing federal meal guidance to schools across the country. The addition…
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Impossible Foods has won a court ruling over the use of heme in its plant-based burgers, the key additive that makes its alternative “bleed” and taste meaty. Objections made by a food safety group about the use of the GMO ingredient was…
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Impossible Foods has is gearing up to enter Australia and New Zealand, posting a job advertisement for a regional role as the plant-based industry in these markets report a record year of sales. The much-anticipated introduction of its…
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Plant-based food tech giant Impossible Foods is said to be in discussions for a public listing that could value the company at US$10 billion or more, according to an exclusive Reuters report. The listing is reportedly taking place within…
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Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty…
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170 restaurant outlets in Hong Kong and the city’s supermarket giant ParknShop will be expanding their plant-based offerings with Impossible Foods as part of Earth Month this April. Marking the second campaign launched by the Silicon…
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Burger King Canada has announced the launch of the Impossible Whopper across its chains nationwide, starting next month. Rolling out initially across outlets in Ontario, the fast food chain’s meat-free version of the iconic Whopper will be…
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Impossible Foods, the maker of the famous plant-based beef alternative, has announced that it is cutting retail prices in Hong Kong grocery stores by more than 20%. The move comes after it lowered prices in the U.S., which marked its third…
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After slashing wholesale prices, Impossible Foods has now cut prices by 20% for grocery stores across the U.S., making their famous heme-filled plant-based patties cheaper for the average American consumer shopping at major chains like…
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Renowned climate expert and international diplomat Christiana Figueres, who formerly led the U.N. Paris agreement talks, has joined Impossible Foods as its newest board member. With her decades of experience in climate change policy and…
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Impossible Foods has announced that it is dropping wholesale prices in the U.S. and in international markets, in a move aimed squarely at competing with conventional animal meats and reaching mass consumers. As demand for plant-based foods…
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Amidst the economic fallout as a result of the pandemic, Impossible Foods has managed to grow its retail footprint by nearly 100-fold, the plant-based meat startup outlined in its new report. Detailing its new sustainability data and the…
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Plant-based food tech Impossible Foods is making waves this week, announcing just shortly after launching retail in Asia for the first time that it is now planning to double the size of its Silicon Valley-based R&D team. Over the…
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During an exclusive virtual media conference held today (October 20), which featured the food tech’s senior executives attended by Green Queen, Impossible Foods officially announced the first retail launch of its plant-based products in…
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