Author

Irina Gerry 9 posts 0 comments

A purpose-driven entrepreneur and marketing leader, Irina Gerry is on a mission to transform the food system and drive widespread adoption of sustainable ways to feed the world. She is a CMO at Change Foods, a precision fermentation food tech company, creating animal-free dairy products. Irina has over a decade of experience in consumer marketing space with global giants, P&G and Danone, as well as business strategy and operations with Deloitte. Irina holds an MBA from Harvard Business School.

Alt Protein

Opinion: Why Blended Meat is Not a BIG Idea

Irina Gerry Jan 18, 2024

Marketing expert Irina Gerry argues that while blended meat, could meet niche consumer needs such as upgraded nutrition or improved flavor, it's not a 'big' idea. This article is part of our content series exploring the world of hybrid…
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Health

OMG GMO: Your Meat’s Hidden GMO Diet

Irina Gerry Nov 3, 2023

Notes From the Frontlines of the Sustainable Food Movement – an opinion column by Irina Gerry Have you ever smirked at the mention of a plant-based burger, deeming it unnatural because, well, #GMOs? Or perhaps you proudly fork into your…
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Alt Dairy

If We Build It, Will They Come?

Irina Gerry Feb 8, 2023

Notes From the Frontlines of the Sustainable Food Movement – an opinion column by Irina Gerry Food and climate are intrinsically linked: the way we produce food today is not sustainable. This much we know. Startups across the globe are…
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Future Foods

Paint it Green: Meat & Dairy’s Top Greenwashing Tactics, Exposed

Irina Gerry Jan 29, 2023

Notes From the Frontlines of the Sustainable Food Movement – an opinion column by Irina Gerry If cows were a country, they would compete with the United States for the title of the world’s second-highest emitter. Cows alone produce 5…
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Alt Protein

For the Love of Meat: Are Plant-Based Burgers Overhyped?

Irina Gerry Jan 5, 2023

Notes From the Frontlines of the Sustainable Food Movement - a new opinion column by Irina Gerry Critics say plant-based burgers aren't a health food and are a false solution in the fight to reduce food emissions. Are they right? …
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Alt Dairy

There Is No Such Thing As Sustainable Dairy

Irina Gerry Nov 16, 2022

Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry Images of happy cows on pasture hide the ugly truth the dairy industry doesn't want you to know: dairy production can never be sustainable.…
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Alt Protein

There is No Such Thing as Low Carbon Beef

Irina Gerry Nov 11, 2022

Notes From the Frontlines of the Sustainable Food Movement - a new opinion column by Irina Gerry There has been a lot of chatter lately about “Low Carbon Beef", but does the climate math hold up? The United States Department of…
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Alt Protein

The World’s Largest Beef Company Is Breaking Up With Plant-Based Meat. Is It The End of The Category, Or Something Else Entirely?

Irina Gerry Oct 3, 2022

Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry The world’s largest meat company, JBS, has exited its plant-based business in the US. Is this a bad sign for plant-based meat? On…
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Climate Change

Op-Ed: War and Food Supply Chain Disruptions Reveal Global Food System Vulnerability

Irina Gerry Jun 3, 2022

By: Irina Gerry We need to rethink our food system and secure a better future. Here's why. The first shock came just a couple of months ago with disruption of sunflower oil supply. The world’s largest supplier, Ukraine, was cut off…
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