Author

Irina Gerry 4 posts 0 comments

A purpose-driven entrepreneur and marketing leader, Irina Gerry is on a mission to transform the food system and drive widespread adoption of sustainable ways to feed the world. She is a CMO at Change Foods, a precision fermentation food tech company, creating animal-free dairy products. Irina has over a decade of experience in consumer marketing space with global giants, P&G and Danone, as well as business strategy and operations with Deloitte. Irina holds an MBA from Harvard Business School.

Alt Protein

The World’s Largest Beef Company Is Breaking Up With Plant-Based Meat. Is It The End of The Category, Or Something Else Entirely?

Irina Gerry Oct 3, 2022

Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry The world’s largest meat company, JBS, has exited its plant-based business in the US. Is this a bad sign for plant-based meat? On…
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Alt Protein

For the Love of Meat: Are Plant-Based Burgers Overhyped?

Irina Gerry Sep 21, 2022

Notes From the Frontlines of the Sustainable Food Movement - a new opinion column by Irina Gerry Critics say plant-based burgers aren't a health food and are a false solution in the fight to reduce food emissions. Are they right? …
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Alt Protein

There is No Such Thing as Low Carbon Beef

Irina Gerry Aug 26, 2022

Notes From the Frontlines of the Sustainable Food Movement - a new opinion column by Irina Gerry There has been a lot of chatter lately about “Low Carbon Beef", but does the climate math hold up? The United States Department of…
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Climate Change

Op-Ed: War and Food Supply Chain Disruptions Reveal Global Food System Vulnerability

Irina Gerry Jun 3, 2022

By: Irina Gerry We need to rethink our food system and secure a better future. Here's why. The first shock came just a couple of months ago with disruption of sunflower oil supply. The world’s largest supplier, Ukraine, was cut off…
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