Author

Katie Cantrell 1 posts 0 comments

Katie Cantrell is a social entrepreneur passionate about creating a healthy, sustainable, and just food system. As the founder of the New Roots Institute, Katie spent a decade leading food policy workshops at universities, government agencies, and Fortune 500 corporations. She is now utilizing her expertise as the Co-Founder and COO of Greener by Default to implement plant-based defaults in institutional foodservice. Katie holds a Bachelor’s degree in psychology from UC Berkeley. Her work with GBD was featured in the New York Times, and she was chosen for Vox’s Future Perfect 50 list of innovators, thinkers, and changemakers for 2024.

Opinion

Opinion: Don’t Judge My Nudge – Why We Need to Rethink Behavioural Shifts for Plant-Based Food

Katie Cantrell Mar 26, 2026

Katie Cantrell, co-founder and CEO of behavioural change non-profit Greener By Default, argues why the food industry needs to rethink its approach to nudging plant-based choices. Recent publications have rightly drawn attention to the…
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