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Two Indian food techs have made the leap into the personal care category, as the plant-based trend takes hold even in non-food sectors. While vegan dairy brand Goodmylk is working with The Switch Fix to launch new sustainable shampoo bars, MilkinOats has introduced its own range of oat milk-based skincare products.
Homegrown Indian plant-based dairy startups Goodmylk and MilkinOats have both made the foray into the personal care category for the first time. Working with eco-conscious brand The Switch Fix, Bangalore-based Goodmylk has co-developed a line of oat and cashew-milk based zero-waste shampoo bars called the Mylky Way.
Mylky Way, which lasts for around 30 to 35 washes, is free from sulphates, parabens and is 100% biodegradable. Made from Goodmylk’s cashew and oat milks, the formulation carries a lower carbon footprint and is designed to manage frizzy hair in humid climates, and is rich in vitamin E and plant-based proteins to nourish and strengthen hair.
“We decided to come together to spill plant mylk into your haircare,” said The Switch Fix in a post. “Because this protein-rich mylk is where self-care meets planet-care…As opposed to regular shampoos, it’s CO2 curbing, water-saving as well as zero waste.”
The shampoo bar will be available through both The Switch Fix and Goodmylk’s direct-to-consumer websites, and marks the first time the plant-based dairy brand has launched a non-food product.
Besides cashew-oat milk, VegInvest-backed Goodmylk, which was founded in 2017 by animal rights activist Abhay Rangan, produces plant-based peanut curd, vegan butter and dairy-free mayonnaise.
Meanwhile, MilkinOats who are based out of Delhi and Mumbai have launched their own range of skincare items. Called its “Daily Essentials” collection, the new paraben-free and organic line-up boasts five products in total, including bathing bars, body butter, lotion, bath bombs and a body lotion-and-butter duo – all made with the startup’s flagship vegan oat milk and designed to soothe dry skin.
Read: Meet the 19 homegrown food techs revolutionising India’s protein ecosystem
Speaking to The Vegan Indians about the launch, founder and managing director Ashna Goel said: “We wish to build MilkinOats into a complete lifestyle brand where we offer the goodness of oats to our consumers in every form, and the personal care range made with oat milk was the next innovative set we could think of while expanding as a lifestyle brand.”
It comes just months after MilkinOats debuted a vegan milk chocolate line, which includes two 100% plant-based, cruelty-free bars crafted in small batches, made with the startup’s milk made from local native Indian-grown oats.
Lead image courtesy of Goodmylk / MilkinOats.