Vitasoy Expands Its Soy Empire in Australia With Dairy-Free Greek Yogurt

Vitasoy, the 82-year-old soymilk company established by the late Dr. Kwee-seong Lo in Hong Kong, is expanding its offerings to include a range of dairy-free Greek-style yogurts across Australia.

Vitasoy, the number one selling brand of plant-based milk in Australia, says its new Greek-style Soy Yogurt is a creamy, dairy-free alternative for fans of conventional Greek yogurt.

‘Indispensible option’

“We believe that the new plant-based yogurt range will become an indispensable option for the sustainable and healthy lifestyle of our Australian customers,” Roberto Guidetti, Group CEO of Vitasoy, said in a statement.

“We are incredibly excited about the launch and the future of our brand. This new product has been many years in the making, and it is a great testament to our strong commitment in innovation and sustainable development, bringing to the market a richer variety of tasty, nutritious plant-based products,” Guidetti said.

The launch comes as the nondairy yogurt market exceeded $2.6 billion globally in 2021 and is estimated to grow at more than a 16 percent CAGR between 2022 and 2028.

Europe currently dominates the dairy-free yogurt market in line with its increase in demand for plant-based food. But the Asia-Pacific region is expected to see the biggest market growth segment over the course of the next decade. In particular, the demand for dairy alternatives is expected to continue to increase due to the growing number of Asian populations that experience lactose intolerance and sensitivity.

Nutrient-rich

“We’ve made sure our range of plant-based yogurts deliver essential nutrients like protein, calcium and vitamin D which are some common micronutrients people often aren’t getting enough in their regular diet,” said Rachael Adams, Nutrition Insights Manager at Vitasoy.

“Our ambition was to create a delicious plant-based yogurt that makes it easier for people to reach their recommended daily intakes–which is why we fortified this recipe with calcium, vitamin D and vitamin B12–which are particularly important in a vegetarian or plant-based diet.”

The new range comes in four flavors: Greek Style Plain, Hint of Vanilla, Hint of Strawberry and Hint of Mango & Passionfruit. Vitasoy has also launched a free recipe book to showcase the product’s versatility.