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Chris Bryant is a researcher and social scientist using the principles of effective altruism to reduce animal suffering. His work uses a variety of methods to accelerate reductions in animal product consumption. He earned my PhD in Psychology from the University of Bath, where he specialized in consumer acceptance of cultivated meat. He is now an Honorary Research Associate in the University of Bath's Department of Psychology, and a research consultant through Bryant Research Ltd.

Alt Protein

10 Years of Veganuary: Taking a Closer Look at the Campaign’s Impressive Wins and Longterm Impact

Chris Bryant Jan 31, 2024
Since launching in 2014, Veganuary has boasted increasing sign-ups year on year. But what’s the evidence that the campaign that encourages people to adopt a vegan diet during January is really taking a bite out of the meat market? More…
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