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Author

Oksana Sapiga 1 posts 0 comments

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Oksana Sapiga is a marketing and communications professional specialising in sustainable food systems. She focuses on advancing integrated approaches to food loss and waste reduction, linking this challenge to climate action, food security, and responsible consumption. With over 14 years of experience in strategic communication, stakeholder engagement, and partnership development, Oksana has worked across the UN system, international development projects, and the private sector. She has led multi-country campaigns and coordinated communications on climate action and sustainable agrifood systems at major international forums, such as UNFCCC.

Opinion

Op-Ed: Where Disgust Meets Distrust: The Viral Psychology Behind the “Ultra-Processed Food” Narrative

Dr. Sophie Attwood Jan 29, 2026
The Ultra-Processed Food (UPF) narrative has gone viral by weaponizing the innate human fear of the unknown, also known as neophobia, inadvertently grouping sustainable and necessary novel food innovations with nutritionally poor junk…
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