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Dr. Sophie Attwood 5 posts 0 comments

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Dr. Sophie Attwood is a Behavioral Scientist who works to help consumers switch to more sustainable plant-rich diets and reduce their food waste. Sophie is a chartered Health Psychologist and doctor in Behavioral Science from the University of Cambridge. She has researched and published extensively on the science of behavior change for health and sustainability, covering the areas of diet, physical activity, wellbeing, smoking cessation, and alcohol reduction, with her work featured in a range of international media outlets including Reuters, Forbes, The Guardian, World Economic Forum and others.

Opinion

The Banana Benchmark: Can ‘Equivalency’ Carbon Labels Help Us Make Better Food Choices?

Dr. Sophie Attwood Apr 3, 2025
What's the best way to relatably communicate the carbon footprint of food products on their packaging? What do a running man, a banana, and a footprint all have in common? No, it’s not the start of a bad joke, but each of these items…
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Research & Scientific Studies

Meat Eaters More Likely To Choose Plant-Based Meal Kits with ‘Moral’ Nudge

Dr. Sophie Attwood Feb 3, 2025
By Sophie Attwood, Sebastian Isbanner and David Fechner New research: targeted messaging can encourage both plant-based and meat eaters to select more plant-based meals on online food ordering platforms. One of the first facts…
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Zero Waste

Food Waste Needs a Rebrand: From Trash to Treasure, Overcoming The Issue’s Image Problem

Dr. Sophie Attwood Sep 29, 2023
Food waste is a major global issue with no easy fixes. By now, we’ve probably all heard the statistic that around one-third of all food produced each year is lost or wasted. That’s the equivalent of each of us putting an entire meal -…
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Alt Protein

Unlocking Halal Cultivated Meat’s Potential: Exploring an Untapped Opportunity

Dr. Sophie Attwood Aug 21, 2023
By Prof. Cother Hajat and Dr. Sophie Attwood The global Halal food market is estimated to reach US$1.67 trillion by 2025, growing to meet the demands of a rapidly increasing Muslim population that will comprise 30% of the world’s…
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Consumer Trends & Insights

Research Shows Chefs Can Use Sight, Sound & Smell To Help Us Eat More Sustainably

Dr. Sophie Attwood Apr 14, 2023
Behavorial scientist Dr. Sophie Attwood highlights the many ways we can use sight, sound and smell to nudge us to make better food choices and how chefs and foodservice operators can use these insights to help trigger more planet-friendly…
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Recent Posts

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We INFORM. We INSPIRE. We EMPOWER. Founded by serial entrepreneur Sonalie Figueiras in 2011, Green Queen is a multi-channel digital news platform and a trusted global impact media brand. Our award-winning reporting reaches millions of readers globally. Green Queen is the world’s leading food and climate media with a focus on future food innovation and food system decarbonization, one of the most important consumer products and investment opportunities of our time. Our coverage includes breaking news and product launches, in-depth research and industry insights, and exclusive interviews with entrepreneurs and key ecosystem players from every continent.

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