Online Eco Fashion Roundup: The Best Green-Forward Boutiques From Around The Globe

5 Mins Read

The green world can be daunting for the fashionistas among us. Fashion is not just about how things are made. Aesthetics and design are paramount and frankly, it’s long been a hemp fabric and shapeless tunic affair… However, the growing number of reports describing working conditions in garment factories around the world has left many of us with twinges of eco-guilt that are harder and harder to ignore. These days, the world of fast fashion isn’t so feel-good. So what is an sustainably-minded fashionista to do?

Fear not, as we have rounded up the best online fashion boutiques from around the globe- they all ship to Hong Kong, they all offer seriously on trend pieces that any chic lady would approve of and they all promise ethical workforces, sustainable fabrics and eco-conscious manufacturing. All except one have a selection of well curated designers and brands to choose from- we included Reformation because it’s our favourite green fashion brand ever. From dresses to shoes to bags to jewellery, these e-shops will keep you looking fabulous on the outside while allowing you to feel fabulous on the inside as well.

ekoluv 2

EKOLUV (Gold Coast)

Australia-based site, EKOLUV offers a large range of green fashion options. Their site, which is carbon neutral, curates a variety of designers producing both women’s clothing lines as well as accessories including shoes, bags and jewellery. EKOLUV has all their sustainable bases covered with options that are vintage, fair trade, vegan, recycled, upcycled, organic cotton or handmade- keeping your wardrobe looking amazing and leaving everyone else “green” with envy.


Green Queen Crush: The whole astethic at Ekolux is bold prints and colors but we especially love their fairtrade Mettle Clutch made with recycled lucite and reclaimed Cambodian bombshell brass.

Reformation (Los Angeles)

A Los Angeles based brand,  Reformation is a fashion line with a heart of green. Reformation is 100% committed to the planet’s wellbeing and it shows in everything they do, from their sustainable fabric choices, including vintage and dead stock, to their sustainable building that uses renewable energy, to their packaging that uses 100% recycled materials. Their wallet-friendly line is solely focused on women’s clothing and includes dresses, tops and bottoms.


Green Queen Crush: Reformation’s whole look has a distinct 70s vibe- think flowy, romantic dresses and high waist pants- we can’t get enough of their Winslow Dress, a modern interpretation of Halston’s famed form.

Modavanti (Brooklyn)

Modavanti is a Brooklyn based e-tailer with a large selection of designers- they currently showcase over 100. This brand variety allows them to offer a full range of both men’s and women’s clothing, as well as accessories, beauty and home sections. There are garments made from recycled material and organic cotton and jewellery created by artisans. We love that each piece has an easy-to-understand badge to indicate if it is artisanal, eco-friendly, fair trade, organic, made with recycled materials, vegan or made with zero waste. In addition, each item’s page includes specific information about the brand to help you make an informed and sustainable, yet super chic, choice.


Green Queen Crush: Structured chic is the look du jour chez Modavanti, with smart, well cut white organic cotton shirts and loads of work-friendly dresses but what caught our eye was the Deep Emerald Vegan Leather Bustier– think this is the birth of the term ecosexy!


Beklina (Northern California)

Positively ancient in green fashion e-tailing standards (they have been around since 2006), the mother-and-daughters team from Northern California that runs the site knows a thing or two about sourcing sustainably. Beklina has a range of sustainable offerings by international designers, including organic and fair trade pieces. Their site proffers women’s clothing including sleep and swimwear, accessories, bags and shoes as well as jewllery, bath items and homewares. They also have a selection of specialty fabrics, including handmade options, available for those looking to make their own break into the sustainable fashion business. Need another reason to give them a try? They participate in CarbonFree shipping-that’s right! They pay to offset the carbon footprint of shipping your order!


Green Queen Crush: Beklina is all about an updated almost Parisian boho-ism with its silk ponchos, chambray dresses and retro leggings. We dig their Podolls Rowan Dress Hazel Silk most of all!

green this season white dress

Green This Season (Amsterdam)

This sustainable fashion boutique based in The Netherlands features an array of green designers. Green This Season offers women’s clothing, men’s clothing, accessories, and jewellery. Every label has a sustainable element including items made from upcycled and recycled materials, certified organic and fair trade options, designers that work with disadvantaged ethnic groups and focus on improving labor conditions… They also make it easy to choose by providing icons that highlight the sustainable aspect of each designer on every product page.


Green Queen Crush: As well as  showcasing a trove of Scandinavian-design basics, the site stocks great footwear- we have fallen for the rhubarb leather High Wedges in black!

A Boy Named Sue (Hong Kong)

Proud to include this hometown company! A Boy Named Sue is Hong Kong’s own eco-friendly fashion e-tailer offering women’s clothing and accessories from around the globe, as well as around the corner! The site focuses on brands that are sustainable, ethical and when possible local. The multiple designers on show represent a variety of eco choices, including organic fabrics, upcycled materials, pieces made using a zero waste manufacturing process and even items that are handwoven on traditional looms.


Green Queen Crush: It’s all gorgeous prints and monochrome blocks at A Boy Named Sue with well-cut shell tops and A-line dresses, all with a certain laid-back cool. We heart their Jumper Overalls in Union!


Photo Credits: EKOLUV, Beklina, The Reformation, Modavanti, Green This Season and A Boy Named Sue.


  • Sonalie Figueiras

    Serial social entrepreneur Sonalie Figueiras is the founder & editor-in-chief of Green Queen, an award-winning impact media platform advocating for social & environmental change in Hong Kong with a mission to shift consumer behaviour through inspiring & empowering original content. She is also the founder & CEO of SourceGreenPackaging,com, the global wholesale eCom marketplace for sustainable packaging products, Ekowarehouse, the global sourcing platform for certified organic products, with a mission to make safe, quality food accessible & affordable for the whole planet. With over a decade of experience in publishing, digital marketing, organic trade and health & sustainability, she is an eco wellness industry veteran with a keen eye for market trends and a sought-after international speaker and moderator, sharing her expertise on stages across Asia and beyond, including TEDx and Harvard Business School.

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