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Popular pie chain, PizzaExpress, has debuted a brand new vegan menu in the Lion City. All five locations of PizzaExpress Singapore and online food delivery company, Deliveroo, will feature the special edition Verde menu full of vegan and vegetarian offerings.
Incorporating savory, protein-rich meat alternatives and gooey, melty vegan cheese from the hottest foodtech companies like Beyond Meat, Omnipork and Daiya cheese, exclusive dishes include Mushroom and Fennel Omnipork pizza, Curried Beyond Beef Penne Al Forno, and Mushroom and Black Truffle Risotto using vegan mozzarella.
Created by PizzaExpress Head Chef Louie Moong, the new standalone menu may be subject to change but plant-based dishes will remain a permanent fixture to align with Singapore’s socio-economic shift toward consuming less animal products. Grabbing a slice of the growing vegan dollar, the island city-state has been gaining momentum as a vegan foodie’s paradise. Named the 2nd most vegan-friendly Asian city by PETA, Singapore has seen a 140% increase in plant-based activities.
“We’re seeing a growing trend of customers wanting to adopt more sustainable diets; in fact, we see up to 10% of customers order in vegan or vegetarian dishes each day,” Siddharth Shanker, General Manager at Deliveroo Singapore said in a statement. “As a company, we want to do our part to lessen our impact on the environment and we’re proud to support like-minded restaurant partners like PizzaExpress who share the same values.”
Founded in 1965 by Peter Boizot, PizzaExpress has expanded to encompass over 500 outlets around the world, including 22 locations in Hong Kong and 5 in Singapore. No stranger to supporting environmental efforts and sustainable causes, the UK-based company has been at the forefront of corporate social responsibility initiatives. In Hong Kong the brand is a staunch supporter of essential social issues, partnering with Green Monday on their campaign to encourage diners to eat green one day a week, and local NGO, Redress, to promote environmental sustainability within Asia’s fashion industry.
PizzaExpress Hong Kong unveiled its first plant-based pizza last year in Sai Ying Pun using Food2.0 products like Daiya, Beyond Meat, and JUST.
If you’re planning a weekend getaway, be sure to check out our favorite vegan restaurants in Singapore!
Image courtesy of Pizza Express.