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Beauty mavens have been waiting for Sephora’s new ifc store opening with bated breath, and it’s finally open! We checked out the cosmetic giant’s new flagship to suss out what brands made the Green Queen cut. Containing no toxic ingredients and synthetic materials and with sustainability in mind (particularly when it comes to packaging and supply chain) clean beauty brands are now increasingly popular. Last year, Sephora announced their launch of “Clean at Sephora”, a new category that would only feature brands using natural ingredients. While not all of all the brands are available in Hong Kong yet, there are still a few winning lines that are doing their part for the planet, the animals and our health. Below our top eco natural skincare and makeup picks from Sephora Hong Kong.
KORA Organics is a beauty, skincare and cosmetics brand featuring 100% Australian made organic products. Founded by world famous model Miranda Kerr, KORA Organics has become a popular choice for those opting for a holistic approach to their skincare routines. The brand is Certified Organic by Ecocert and COSMOS, and is packaged using only biodegradable or recyclable materials. It is also a cruelty-free brand, as it serves its customers from China through their Hong Kong distributors.
Drunk Elephant is the clean beauty brand that has taken Instagram by storm in recent years. The name of the brand is inspired by the star ingredient that features across its product line – marula oil – because elephants get drunk off marula tree fruits! The cult favourite offers natural clinically-tested beauty products with absolutely no parabens, silicones, drying oils, dyes, sulphates or fragrances. One of the often sold out products from Drunk Elephant is their natural toxin-free sunscreen, which is pretty rare on the beauty market. While the brand is Leaping Bunny certified cruelty-free, some products in the range might not be vegan-friendly so plant-based folk should carefully check the ingredient list.
Kopari is a natural beauty and personal care brand offering coconut oil based products made in the United States. Every product in Kopari’s range is made with 100% pure organic coconut oil. The oil is sustainably sourced according to Sustainable Agricultural Network (SAN) standards, from small family-run farms in the Philippines. According to their website, they also support agricultural training programs, which has benefited over 2,500 local farmers in the region. All their clean coconut products are free from sulphates, paraben and phthalates, and are not tested on animals and vegan-friendly.
Sunday Riley is a Californian label that produces in small batches beauty products using only clean formulas. All the ingredients used are clinically-tested for irritants, contains no artificial fragrances, mineral oils or sulphates. Unlike conventional cosmetic and skincare products, Sunday Riley uses natural alternatives such as flower and plant extracts or oils. They are also committed to supplier integrity, making sure that all suppliers comply with quality, health and safety, labour conditions and human rights conduct.
Started in 1999, Tarte Cosmetics has been in the natural beauty game for years, one of the world’s eco makeup pioneers. The New York-based makeup brand’s range contains superstar ingredients like Amazonian clay, goji berry extract and passionfruit, and absolutely no parabens, mineral oil, synthetic fragrances, triclosan, sodium lauryl sulfate (SLS) or gluten. The brand is also PETA certified cruelty-free, but not completely vegan – so it is best to check the ingredients of each individual product. A lot of the packaging is plastic-free where possible, too, so great for low-wasters.
Lead image courtesy of Sunday Riley.