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Today’s word is: greenproofing
- the process of managing health and safety hazards in living spaces and rendering them more eco-friendly: for example installing water filters on all kitchen, bathroom and shower taps;
- the advocating of greener lifestyle solutions and product choices to limit exposure to toxins: for example, recommending the use of, and educating clients about, non-toxic cleaning products;
- one of the prinary job functions of a green and/or eco consultant.
The term greenproofing is relatively new and few formal definitions currently exist. The term green-proofing is an amalgamation of the term baby-proofing (to render a space safe for a baby) and the verb ‘to green’ (here taken to mean to make more environmentally-friendly and less toxic). Certified greenproofers tend to be also be qualified baby planners. A greenproofer can also be synonymous with an eco or green consultant.
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