Wednesday Word Day: Greenproofing


< 1 Min

Today’s word is: greenproofing

    • the process of managing health and safety hazards  in living spaces and rendering them more eco-friendly: for example installing water filters on all kitchen, bathroom and shower taps;
    • the advocating of greener lifestyle solutions and product choices to limit exposure to toxins: for example, recommending the use of, and educating clients about, non-toxic cleaning products;
    • one of the prinary job functions of a green and/or eco consultant.

The term greenproofing is relatively new and few formal definitions currently exist. The term green-proofing is an amalgamation of the term baby-proofing (to render a space safe for a baby) and the verb ‘to green’ (here taken to mean to make more environmentally-friendly and less toxic). Certified greenproofers tend to be also be qualified baby planners. A greenproofer can also be synonymous with an eco or green consultant.

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photo credit: trilli bagus via photopin cc

Author

  • Sonalie Figueiras

    Serial social entrepreneur Sonalie Figueiras is the founder & editor-in-chief of Green Queen, an award-winning impact media platform advocating for social & environmental change in Hong Kong with a mission to shift consumer behaviour through inspiring & empowering original content. She is also the founder & CEO of SourceGreenPackaging,com, the global wholesale eCom marketplace for sustainable packaging products, Ekowarehouse, the global sourcing platform for certified organic products, with a mission to make safe, quality food accessible & affordable for the whole planet. With over a decade of experience in publishing, digital marketing, organic trade and health & sustainability, she is an eco wellness industry veteran with a keen eye for market trends and a sought-after international speaker and moderator, sharing her expertise on stages across Asia and beyond, including TEDx and Harvard Business School.


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