Wednesday Word Day: Greenproofing

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Today’s word is: greenproofing

    • the process of managing health and safety hazards  in living spaces and rendering them more eco-friendly: for example installing water filters on all kitchen, bathroom and shower taps;
    • the advocating of greener lifestyle solutions and product choices to limit exposure to toxins: for example, recommending the use of, and educating clients about, non-toxic cleaning products;
    • one of the prinary job functions of a green and/or eco consultant.

The term greenproofing is relatively new and few formal definitions currently exist. The term green-proofing is an amalgamation of the term baby-proofing (to render a space safe for a baby) and the verb ‘to green’ (here taken to mean to make more environmentally-friendly and less toxic). Certified greenproofers tend to be also be qualified baby planners. A greenproofer can also be synonymous with an eco or green consultant.

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photo credit: trilli bagus via photopin cc


  • Sonalie Figueiras

    2021 Women of Power, 2019 GEN T Honoree, V Label Global Hero, 2 x TEDx Speaker: Serial social entrepreneur & trends forecaster Sonalie Figueiras is a sustainability expert, food futurist and eco-powerhouse who has been inspiring global audiences for over a decade with practical steps on how to fight climate change. Known as the Green Queen of Asia, she is the founder and Editor in Chief of the award-winning Green Queen - the region’s first impact media platform that educates millions of readers on the connection between health, sustainability and the environment and showcases future solutions. She is also the co-founder and CEO of organic sourcing platform Ekowarehouse and climate tech SaaS Source Green, which helps consumer brands quit plastic packaging thanks to proprietary plastic reduction software. In addition, Sonalie is a global keynote speaker and an advisor to multiple mission-driven startups and NGOs, and a venture partner to several VC funds.

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