You can now taste meat grown directly from chicken cells in Tel Aviv, thanks to Israeli startup SuperMeat who has opened their brand new restaurant test kitchen The Chicken. Offering their crispy cultured chicken fillet for customers to try, the restaurant represents a first-of-its-kind dining experience that seeks to normalise cell-based meats and bring it closer to commercialisation. While they dine, customers can also peek into SuperMeat’s factory, where they can see their chicken burgers manufactured under the same roof.
Launched by Tel Aviv-based food tech SuperMeat, The Chicken has just opened its doors to welcome the city’s residents with its menu of cultured chicken dishes. It marks the world’s first-ever cultured chicken restaurant, where customers can enjoy slaughter-free meat that has been grown directly from chicken cells.
Alongside several vegetable-filled dishes from celeriac root salad topped with walnuts and a smoked acorn squash tortellini, there will be two chicken dishes made with SuperMeat’s cell-based chicken – the Chicken Burger and Spicy Fall Burger. Both are made with a cell-cultured chicken fillet fried in a batter to crispy perfection, topped with fresh seasonal greens and housemade sauces and sandwiched between semi-sweet brioche buns.
The launch of The Chicken is an important step toward a world where cultured meat is accessible to everyone.Ido Savir, CEO of SuperMeat
A scalable manufacturing process; a clear path to cost parity with conventional meat, and the production of high-quality and nutritious chicken products that taste incredible.SuperMeat
For SuperMeat, their new restaurant test kitchen represents a significant milestone both for their own company to receive useful feedback for improvement, but also for the wider cultivated meat industry in normalising cell-based meats and addressing the key challenges that lie ahead to bring these products to market.
“A scalable manufacturing process; a clear path to cost parity with conventional meat, and the production of high-quality and nutritious chicken products that taste incredible,” explains the food tech in a press release.
Not only will Tel Aviv residents be able to taste cell-based chicken for the first time, guests at The Chicken will also be able to view the manufacturing process as they dine. The factory plant is situated on-site, providing a chance to see in real time how chicken is being produced in the same premise before landing on their plates.
“The launch of The Chicken is an important step toward a world where cultured meat is accessible to everyone,” said Ido Savir, CEO of SuperMeat. “There is strong public demand for transparency of how food comes to the table. We’re proud to share the full story of SuperMeat chicken for the first time — offering production and dinner all under the same roof, from our plant to your fork.”
Looking ahead, the five-year-old startup hopes to partner up with food and ingredient sourcing industries around the world as the next step in their journey to bring cultured meats to market.
All images courtesy of SuperMeat.