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Allie Rooke 7 posts 0 comments

British Australian beauty-addict Allie Rooke has spent most of her career in Asia working for the likes of Chanel, L’Oreal and Burberry, building up her extensive industry experience. A clean beauty convert, Allie founded a business strategy consultancy to help her favourite brands enter and expand across the Asian region.

Alt Protein

Mushroom Innovator Fable Foods Opens Its Spores to Blended Meat – Here’s Why

Anay Mridul Sep 24, 2024

Fable Foods co-founder and CEO Michael Fox explains why the company has decided to work with meat producers on blended applications. Climate Week NYC is coinciding with a new era for blended meat, with a major taste test revealing that…
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Vegan

Lidl Netherlands Dives Into Blended Meat, With Plant-Based Proteins Now Costing the Same As Meat & Dairy

Anay Mridul Aug 23, 2024

In the Netherlands, discount retailer Lidl has introduced a blended minced meat SKU with pea protein, and reduced the price of its plant-based meat and dairy products. With a new product and pricing strategy, Lidl Netherlands has taken…
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Alt Protein

Nestlé Enters Blended Meat Space with Soy-Based ‘Meat Extender’

Anay Mridul Jul 9, 2024

Nestlé has introduced Maggi Rindecarne, a plant-based meat product meant to be blended with conventional beef, in Chile. The blended meat category continues to expand, with the world's largest food company now jumping onto the trend…
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Alt Protein

Quorn CEO on Blended Meat: ‘It Doesn’t Matter How People Join the Meat Reduction Journey’

Anay Mridul Jun 27, 2024

Quorn Foods is entering the blended meat category as part of foodservice and hospital offerings – its CEO Marco Bertacca explains why the mycoprotein giant is doing so. British meat-free leader Quorn Foods' mycoprotein will be mixed…
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Future Foods

The 50CUT Burger: US Butchery Pat LaFrieda Embraces Blended Meat with Mush Foods Partnership

Anay Mridul Apr 15, 2024

US butchery Pat LaFrieda Meat Purveyors has partnered with mycelium meat startup Mush Foods to debut a burger made from the latter's 50CUT blend of mushroom root and beef. Months after announcing its move into US foodservice, New…
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Alt Protein

Exclusive: Australia’s Harvest B Unveils Blended Meat Range Ahead of US Expansion & Series A

Anay Mridul Apr 10, 2024

Australian alternative protein startup Harvest B is entering the blended meat space with 50/50 slow-cooked beef and lamb SKUs, as it prepares for a US expansion and its Series A funding round. Known for its range of plant proteins,…
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Alt Protein

Opinion: Why Blended Meat is Not a BIG Idea

Irina Gerry Jan 18, 2024

Marketing expert Irina Gerry argues that while blended meat, could meet niche consumer needs such as upgraded nutrition or improved flavor, it's not a 'big' idea. This article is part of our content series exploring the world of hybrid…
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Future Foods

Food Waste or Wasted Food? Spare Food Co. Bets on Upcycled Vegetables for Blended Meat

Anay Mridul Dec 20, 2023

The Spare Food Co. has introduced Spare Starter, a plant-based "culinary shortcut" made with a blend of upcycled produce and spices that can replace a portion of conventional animal protein in dishes like burgers, meatballs and chillis. …
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Future Foods

Blended & Hybrid Meat: Why Investors are Divided About Using Animal Proteins as an Ingredient

Anay Mridul Dec 1, 2023

While still a niche category, an increasing number of brands are working with blended and hybrid meats – some nascent startups, others established meat producers. Funding is critical if this sector is to grow and reach its potential, but…
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Future Foods

Blended & Hybrid Meat: What Do Sustainable Protein Policy Advocates Think?

Anay Mridul Nov 28, 2023

As blended and hybrid meats begin to sizzle, Green Queen speaks to alternative protein bodies the Good Food Institute and ProVeg International to get their take on this novel approach to protein diversification. This article is part of…
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Future Foods

Cell Ag Expert Parendi Birdie on Her New Blended Meat Startup Asentia: ‘We’re Throwing Out the Black & White Thinking’

Anay Mridul Nov 17, 2023

After years of working with cellular agriculture companies, Parendi Birdie is now working on her own blended meat startup, Asentia. She tells Green Queen about launch plans, consumer testing, and the best way to market these products. …
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Future Foods

SciFi Foods CEO on Cultivated-Plant Hybrid Meat: ‘Buying Food is a Very Emotional Decision’

Anay Mridul Nov 13, 2023

CEO and co-founder of Californian hybrid meat company SciFi Foods Joshua March on alt meat price parity, why he's all in on combining plant proteins with cultivated meat instead of conventional, and consumers' disregard for industry terms.…
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Future Foods

Mush Foods CEO on Blended Meat: ‘We Don’t Need the Entire World to Go Vegan’

Anay Mridul Nov 3, 2023

Shalom Daniel, CEO of mycelium meat company Mush Foods, tells Green Queen about why the brand's ingredient is ideal for blended meat applications, why anti-meat investors believe flex meat is the solution, and its mission to halve global…
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Future Foods

50/50 Foods Founder on Flex Meat: ‘We’re the Google to Beyond and Impossible’s Yahoo’

Anay Mridul Oct 24, 2023

Andrew Arentowicz, CEO of blended meat startup 50/50 Foods Inc explains who his target consumer is, why blended meat has failed before, why the category has a marketing problem and his take on the animal welfare question. This article…
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