Green Monday Appoints Denise Wong As New CFO, Chang Sun & John Wood Join Board As Asian Pioneer Launches Globally

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Green Monday Holdings, the operational arm of Green Monday Group, Asia’s leading alternative protein company and social movement, recently announced that Denise Wong has joined its leadership team as Chief Financial Officer and Chang Sun and John Wood have joined its Board of Directors bringing their international experience in strategy, business development and capital markets to accelerate the firm’s growth.

Hong Kong-based Green Monday Holdings comprises Green Common, an omnichannel platform to promote sustainable food choices, and OmniFoods, its food tech arm to help consumers shift to embrace a flexitarian lifestyle.

Wong, who has over 15 years of experience in global investment banking, was previously managing director and head of the Asia consumer & retail coverage team at Barclays, and has advised consumer & retail firms on cross-border M&A transactions as well as capital raises involving over US$80 billion in capital.

Her appointment as Green Monday CFO brings Wong’s environmental advocacy and commitment to diversity, and inclusion to the forefront, and will facilitate the company in its path to achieve a more equitable, sustainable future.

Denise Wong. Source: Green Monday

Chang Sun, presently managing partner of TPG China, brings over 25 years of investing experience with a focus on impact investing to the company. His resume also includes stints as the chairman and founder of Black Soil Group, as a partner and Asia Pacific chairman at Warburg Pincus. In addition, he currently works with The Rise Fund, one of the world’s largest private markets impact investing fund, the same outfit that co-led Green Monday’s latest financing round.

In a press release seen by Green Queen, Sun said that he believes that Green Monday is the leading force “enabling a global revolutionary food paradigm” in Asia. “The firm is tackling some of the most imminent challenges in the world and can drive positive changes to the society. I am excited to take up this role and join the Board. I look forward to working with the passionate and talented management team to accelerate growth, bring innovative food products to customers and deliver sustainable and strong performances for our stakeholders at a time when carbon neutrality has become a growing focus in Asia and globally.”

Chang Sun (left) and John Wood (right). Source: Green Monday

I firmly believe that Green Monday, as a leading force in Asia in enabling a global revolutionary food paradigm, can tackle some of the most imminent challenges in the world and can drive positive changes to the society

Chang Sun, Board of Directors, Green Monday

Wood, a Microsoft alum and the founder of developing world education NGO Room to Read, has raised US$650 million and introduced education programs to around 23 million children in 18 low-income countries through his work. In addition, he is a founding member of the Advisory Board of XA, a group of over 100 “big tech” alumni having invested in ASEAN-focused technology start-ups. 

The four-term Advisory Board member of the Clinton Global Initiative said of the appointment: “I have long believed that the future of capitalism lies with purpose-based businesses, as customer and employee loyalty is increasingly tied to values and actions that make the world a better place. I have loved Green Monday since the day I met the founding team as their business model is solid and they have the vision to change the world. Best of all, it’s win-win-win ─ we have a greener planet, healthier bodies, and better health, and there is dramatically less cruelty to our animal friends.”

I have long believed that the future of capitalism lies with purpose-based businesses, as customer and employee loyalty is increasingly tied to values and actions that make the world a better place

John Wood, Board of Directors, Green Monday

In celebration of their 9th anniversary, Green Monday recently unveiled an alliance called the ‘Green Monday ESG Coalition’ to bring together businesses that offer plant-based solutions in an effort to meet net-zero targets and work towards building a resilient food ecosystem.

Furthermore, for its 2021 Earth Month campaign ‘Diet Change Not Climate Change’, singer & public welfare advocate Wang Leehom joined the campaign as an ambassador to promote sustainable eating habits. Apart from this, 1,000 outlets at over 60 restaurants and retailers partnered with the group to create new plant-based meals to offer diners and consumers.

Several companies are hiring experts to further their companies mission, for instance, former creative leader of Apple, Steve Turner joined plant-based meat giant Impossible foods as their first Chief Experience Officer(CXO), and plant-based e-commerce platform PlantX appointed Chef Matthew Kenney, U.S.-based Michelin-rated celebrity chef, and author as its Chief Culinary Officer and tennis champion and entrepreneur Venus Williams too joined the company as investor and ambassador.

Lead image courtesy of Green Monday.


  • Tanuvi Joe

    Born and bred in India and dedicated to the cause of sustainability, Tanuvi Joe believes in the power of storytelling. Through her travels and conversations with people, she raises awareness and provides her readers with innovative ways to align themselves towards a kinder way of living that does more good than harm to the planet. Tanuvi has a background in Journalism, Tourism, and Sustainability, and in her free time, this plant parent surrounds herself with books and rants away on her blog Ruffling Wings.

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