Earth Day 2021: Green Monday Launches ESG Coalition To Bring Together Businesses For A Sustainable Future

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In celebration of their 9th anniversary, Asia’s leading alternative protein company and social movement Green Monday recently launched an alliance called the ‘Green Monday ESG Coalition’ to unify businesses with plant-based solutions in order to achieve net-zero targets and build a stronger and resilient food ecosystem.

Hong Kong-based Green Monday, which started as a movement to say no to meat on Mondays back in 2021, aims to partner with corporate signatories through this coalition and work together to frame roadmaps that will consist of actionable green strategies for a sustainable future.

Signatories that agree to be a part of the coalition have to officially introduce and include plant-based foods through various setups such as in staff cafeterias, pantries, company events, and community projects.

In addition to this, signatories are invited to showcase climate leadership and sustainable practices to all stakeholders through various plant-based strategies. They are expected to learn and form a deep understanding of the various certified measurable impact projections from experts such as the Department of Earth Sciences at The University of Hong Kong.

Mission partners that are supporting Green Monday in the coalition include AXA Hong Kong and Macau (AXA), which has unveiled a series of actions to develop a green future and is working on social education and CSR programs with the group; Great Eagle Group that has been pushing for the inclusion of plant-based dishes in Michelin-starred restaurants and along with Green Monday, will conduct training programs on vegetarianism for the hospitality and catering industry.

Another mission partner in the coalition is Swire Properties and its focus is on sustainably developing local neighbourhood communities such as the real estate giant’s “Go Green For The Stars” campaign taking place at the Starstreet Precinct in Hong Kong’s Wan Chai district.

In a press release seen by Green Queen, founder and CEO of Green Monday Group, David Yeung, said that the world is in urgent need of climate action that helps achieve our net-zero goals. “We believe it is both a responsibility and opportunity for corporations globally to establish ESG best practice.  Food is not just the fuel for our body, but it plays an enormous role in impacting global sustainability crises such as climate change, biodiversity damage, food insecurity and public health. The establishment of the Green Monday ESG Coalition is to collaborate with industry leaders and stakeholders to curate sustainable food solutions, co-create partnership models, develop implementation roadmap and provide accreditation reporting.”

The coalition’s ecosystem partners are professional services firm KPMG China, and large-scale development project firm Shui On Land, both working to encourage eco lifestyles and plant-based eating habits, along with educating stakeholders on the importance of the same.

Food is not just the fuel for our body, but it plays an enormous role in impacting global sustainability crises such as climate change, biodiversity damage, food insecurity and public health

David Yeung, founder and CEO of Green Monday Group

The third set of partners consists of companies that aim to increase plant-based options at the corporate level. Known as action partners, these include foodpanda Hong Kong, Compass Group Hong Kong, EY, Hang Lung Properties, HKBN Group, Hong Kong Exchanges and Clearing Limited and Lenovo Group Limited.

The establishment of the Green Monday ESG Coalition is to collaborate with industry leaders and stakeholders to curate sustainable food solutions, co-create partnership models, develop implementation roadmap and provide accreditation reporting

David Yeung, founder and CEO of Green Monday Group

Apart from this, Green Monday recently unveiled its Earth Month campaign 2021, known as ‘Diet Change Not Climate Change’ with singer & public welfare advocate Wang Leehom joining the movement as an ambassador as well as the group partnering with 1,000 outlets at over 60 restaurants and retailers that will introduce new plant-based dishes in their portfolio.


Lead image courtesy of Green Monday.


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