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American rock band My Chemical Romance has unveiled another makeup collection in collaboration with HipDot. The collection is cruelty-free and vegan.
The 2000s rock band My Chemical Romance created its latest makeup line, its second in partnership with U.S. cosmetic company HipDot. It is inspired by their 2010 album, ‘Danger Days: The True Lives Of The Fabulous Killjoys’.
The line includes a white eyeliner duo set, a white primer pot, a four-piece lip gloss set, and an eyeliner palette. These are based on the band’s Killjoy alter-egos namely Party Poison (Gerard Way), Jet-Star (Ray Toro), Fun Ghoul (Frank Iero) and Kobra Kid (Mikey Way).
All the items are vegan and cruelty-free, for instance, the liquid lipsticks contain desert Cactus Flower lending its hydrating and nourishing properties to the product.
Announcing the news in a post on Instagram, HipDot writes: “MCR fans we heard you loud and clear! We poured our hearts into this collab and we hope you all enjoy our 1st official pre-order only launch. Your love and support means the world to us and we wouldn’t be here without you! We’re doing things differently this time around to assure FANS get a chance to reserve their Limited Edition #HIPDOTxMCR 2 Collectors Set. All Collectors Sets will be made to order, just for you!”
2020 vegan limited-collection
Last December, the band launched its first makeup line called ‘The Three Cheers for Sweet Revenge’. That limited-edition collection was vegan as well and free from animal testing. It sold out in a day.
In the past, the band has been vocal about their stance on animal testing and that they’re against any kind of animal cruelty. In an interview with PETA’s youth division, lead vocalist Gerard Way said that when he was in school, teachers punished children if they refused to dissect animals. But he says learning can still happen with alternatives to dead animals.
Vegan cosmetics demand
The global vegan cosmetics market is predicted to be valued at US$21.4 billion by 2027, according to a recent industry analysis. Given the increasing demand for these products, the market will soar at a CAGR of 5.1% over the analysis period 2020-2027.
Markets including the U.S., Canada, Japan, China, and Europe are estimated to drive 4.2% CAGR growth. Collectively, these markets will reach US$3 billion by 2027, with China growing the fastest.
The pre-orders of the new collection begin on July 22 and will be live for a week. Orders will be shipped between October 31 to December 31, 2021. Consumers in the U.S., Australia, Canada, U.K., Germany, Ireland, and Netherlands can purchase the products.
Lead image courtesy of HipDot.