Net-a-Porter Enters Resale and Wants Customers To ‘Reflaunt’ Fashion

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Net-a-Porter has recently made its foray into the resale fashion market, partnering with Reflaunt to launch a new service for customers to resell their preloved designer goods. The collaboration will eventually cover all of the Net-a-Porter group’s e-commerce platforms, including Mr Porter and The Outnet, in a bid to keep up with the conscious consumers’ demands for circular options. 

Net-a-Porter just launched its new resale service with Reflaunt, the B2B provider of secondhand market technology. Rolling out across all of Yoox Net-a-Porter platforms by 2022, including Mr Porter and The Outnet, the new resale service gives customers the chance to give their preloved designer fashion goods a new life. It marks the first time the global luxury e-commerce giant has launched a resale option on a large-scale for its customers. 

Net-a-Porter x Reflaunt

Net-a-Porter will be the first to launch the resale service, with its sibling platforms to roll out the service later in 2022. On the new Reflaunt service, customers will be able to send their secondhand items to Net-a-Porter to get it resold without the hassle of posting their own listings on other preloved platforms. 

The company will collect customers’ items from their home or pick them up at select drop-off locations, then handle “the rest”, which includes everything from photographing the product, to listing and pricing. Customers only have to choose how they wish to get paid once it gets sold, either by a bank transfer or in the form of Net-a-Porter store credit for a 10% added bonus. 

Net-a-Porter says the new service is as seamless and convenient for customers as possible, thanks to Reflaunt’s tech that can digitally authenticate products, make pricing recommendations and create curated listings. 

At the moment, Net-a-Porter x Reflaunt is available for customers in the UK and US, before it launches in Germany and Hong Kong. 

Related: 5 signs fashion greenwashing is going to have to stop

Growing demand for circular fashion

The online apparel giant’s pivot to resale comes as secondhand experiences major growth, propelled by conscious consumers who are more aware of the footprint of fashion than ever before. 

Secondhand platforms like Vestiaire have seen sales surge, with the firm, now backed by Al Gore and SoftBank, reporting 100% sales growth in the US year-on-year. A report released by Vestiare’s competitor ThredUp estimates that the resale market will reach $77 billion within the next five years. 

“More than ever, our customers are looking for fashion that is not only designed to last, but for ways in which it can go on to be re-loved,” commented Net-a-Porter president of luxury and fashion, Alison Loehnis. “We are thrilled to partner with Reflaunt and offer our customers an effortless service that allows them to resell their designer pieces with ease. We see re-commerce as a true enabler to tap into greater product longevity.”

For Stephanie Crespin, CEO and co-founder of Reflaunt, the adoption of resale by major platforms like Net-a-Porter is just another sign of the pressure the fashion industry is facing from conscious shoppers. 

Describing resale as a “critical element” for fashion businesses’ service offerings, Crespin said it is “greatly encouraging to see one of the global leaders in fashion ecommerce take this positive step forward into the circular fashion economy with us.”


All images courtesy of Net-a-Porter.


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