Phenix: Fashion Platform OnTheList Launches French App To Rescue Food Waste In Hong Kong

OnTheList, the popular members-only platform bringing consumers discounts for old fashion inventory from retail brands, has launched a brand new app to target food waste with the same business model. Called Phenix by OnTheList App, the new mobile platform helps F&B companies in Hong Kong turn surplus food into new opportunities, where customers can purchase food that would otherwise go to waste for discounted prices. 

A new anti-food waste app has just launched in Hong Kong today (February 10) to help rescue some of the 3,600 tonnes of food that goes into the city’s landfills every single day. Phenix by OnTheList App, a new platform brought by Hong Kong-headquartered flash sales fashion concept OnTheList with French startup Phenix, will allow Hong Kong residents to grab perfectly good food with huge discounts from F&B businesses that would otherwise discard these items. 

It applies OnTheList’s original concept, which works with retailers and manufacturers in the fashion supply chain to turn their old inventory into a more sustainable business opportunity by hosting flash sales to consumers, to the issue of food waste, coming up with a solution that would “not only be beneficial to the environment, but also food retailers, customers and the society as a whole,” said the company. 

Since featuring more food offers at OnTheList platform, we realised the urge to take initiative and be part of the continuous fight against food waste.

Delphine & Diego Dultzin, Co-Founders, OnTheList

Speaking to Green Queen Media about the app, which is available on both Android and iOS devices, OnTheList co-founders Delphine and Diego Dultzin said: “Since featuring more food offers at OnTheList platform, we realised the urge to take initiative and be part of the continuous fight against food waste.” 

The app is a joint venture between OnTheList and French startup Phenix, which operates as a social enterprise providing solutions for large corporations, small businesses, wholesalers and producers alike across the food supply chain to reduce their waste, whether it be through discount sales or donations to charities. Since its founding, the startup has expanded its presence to five European markets and is currently rescuing more than 120,000 meals every day. 

“Sharing the same vision to turn inventories into opportunities, the social joint venture is born to rescue delicious food for common good,” Delphine and Diego Dultzin told Green Queen Media. 

While F&B partners on the new Phenix by OnTheList App are set to generate additional profits from recovering the original cost that would be lost if food were to be discarded, customers are set to receive discounts ranging from 50% to 80%.  

Among some of the restaurants, bakeries and supermarkets supporting the app include vegan-friendly and gluten-friendly dessert shop The Cakery, mexican restaurant chain CaliMex, Soho resto favourite Oolaa, popular grocery store City’super and Bain Marie, the zero-waste daily lunch delivery service that comes in reusable jars. 

Sharing the same vision to turn inventories into opportunities, the social joint venture is born to rescue delicious food for common good.

Delphine & Diego Dultzin, Co-Founders, OnTheList

OnTheList hopes that the new anti-food waste platform can tap to its existing member base of more than 371,000 consumers to make Hong Kong more sustainable and “reach the objective of zero food waste,” the firm stated in a press release. 

As awareness about food waste grows, more tech for good apps are now rising to the challenge to help solve the issue, right here in Hong Kong and across Asia, a region that accounts for 50% of the world’s wasted food. Another app based in the city is Breadline, a web app fighting food waste by linking up bakeries to volunteers who can collect leftover bread and help redistribute them to charities and people in need. 

In Bangkok, Yindii connects consumers with restaurants and cafés offering a similar concept to Phenix by OnTheList App, showcasing “flash sales” of food about to be thrown out, while in Singapore, Makan Rescue helps notify residents to nearby free food. 

Lead image courtesy of Phenix.